A presentation of all the new digital trends that can be incorporated on digital platforms.

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DigitalTrends
that createaBang!

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SocialSelling

4. SocialSellingisaMUSTtoday
WHY?
• The concept of Social Selling has been
on the rise for the past year
• Most global brands, SMEs and start-
ups are expected to start selling their
products/services via social media
channels by end of the year
• If social channels leveraged correctly,
can: build relationships, make better
sales and measure the whole process
WHAT?
If you’re engaging with your target audience via social media, whether for
business development or promoting your brand, it’s social selling.
Source: https://www.msm.nl/3-social-media-trends-to-watch-in-2016/
https://www.entrepreneur.com/article/244293

5. SocialSellingStatistics
According to LinkedIn Sales Solutions’ Report:
Source: https://business.linkedin.com/sales-solutions#!
Social sellers get better results than salespeople using
more conventional methods

6. Getpeopletoinstantlypurchaseyour
products/servicesonsocialmedia…
Facebook and Pinterest have already implemented a “Buy Button” to encourage e-commerce

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TheAllNew
FacebookBusiness
PageLayout
Only on Desktops (not mobile)

8. Before&After
Source: http://www.socialaccelerators.com/facebook-to-make-changes-to-business-page/#sthash.gdLMDJAE.vePi7ta5.dpbs
Larger Cover Photo
&
More Prominent Call-To-Action Button

9. NewPageLayout
Source: http://www.socialaccelerators.com/facebook-to-make-changes-to-business-page/#sthash.gdLMDJAE.vePi7ta5.dpbs
What has changed besides the top of the page?
Facebook is testing a new design for Pages to make it easier for people to learn about and
interact with businesses. A new panel for the tabs has been created on the left-side for
easier navigation. The weekly statistics are also more illustrative and easier to absorb.

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Real-Time
Streaming

11. TheRiseofNewCompaniesFocusing
onLiveStreamingFeatures
Livestream
Periscope
Meerkat“Prevalence of both video and smartphones have paved way for
newer social platforms centred around live streaming video”

12. Examplesofhowbrandsareusing
FacebookLive
https://www.facebook.com/BuzzFeedIndia/videos/1133861
933340959/
https://www.facebook.com/DunkinDonutsUS/videos
/10154465505323238/
Behind-The-Scenes
Product Demos
Q&As
How Tos
Breaking News

13. Blab:ARapidlyGrowingLiveVideo
Platform
Source: https://blog.feedly.com/trend-report-the-rise-of-live-video-streaming/
WHAT
• Blab.im is a live video broadcasting
platform for hosting, watching and
joining conversations
• Cross between a talk show and a
webinar
• Anyone can host their own Blab,
any participant can watch and
interact
• After chat wraps up, can re-watch
on Blab or post on YouTube

14. WhyShouldYouUseBlab?
Source: https://blog.feedly.com/trend-report-the-rise-of-live-video-streaming/
Business Benefits
• Developing authentic and personalized
connection with clients
• Showing rather than just telling
• Answering customer concerns on the spot
TRUST & LOYALTY
WHY use it?
• Unveil new products with live
demonstrations
• Conduct Q&A sessions
• Demonstrate transparency by
answering tough customer questions
• Give behind-the-scenes experience of
your business
• Brainstorm ideas with your audience
(focus group)
• Get feedback on changes to be, or
already, implemented

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ThankYou