Evaluating ways to generate revenue from the Adobe Integrated Runtime. Specifically, it examines the business potential of Adobe AIR from the perspective of an RIA developer. We will show lots of examples and examine best practices for design and GUI with Adobe Air 2.0.

1. Flash and Flex Israel - Making money with Air 25-04-10

6. Do note this presentation is based on Grant Skinner’s talk “Making Money with Adobe AIR” presented at MAX 2008 San Francisco. It was updated to fit the Israeli market and updates that were done on Adobe Air. Reference (the following sites were used for reference) http://www.adobe.com/products/air/ http://www.adobe.com/products/air/develop/flex/ http://www.adobe.com/products/air/showcase/ http://blogs.adobe.com/air/ http://www.adobe.com/devnet/air/ http://refreshingapps.com/ Disclaimer

7. INTRODUCTION

8. Adobe Integrated Runtime (AIR) is a cross-platform runtime environment for building rich Internet applications leveraging current web technologies and tools. A web browser enables a user to interact with content and applications typically located on a website on a server. Adobe AIR builds upon capabilities and technologies used in the browser to enable deployment of applications on the desktop. What is AIR? Introduction: Adobe AIR

9. The adobe AIR runtime is currently available for Mac, Windows, Linux. In the upcoming months AIR 2.0 will also be available on Android OS, tablets mobile and much more. Deployment is via cross platform .air file or through “badge install”, In the upcoming AIR 2 self installer for the runtime will be available. You can also obtain a license from Adobe to distribute the runtime in a combined installer (http://www.adobe.com/products/air/runtime_distribution1.html), for example MDM Inferno. Cross Platform Development Introduction: Adobe AIR

12. Introduction: Adobe AIR Features Cont.

13. Air is not a robust desktop programming environment. Performance and memory utilization is ok, not on par with native executables. No support for command line access, activeX or an extensibility model. Don’t expect to develop full grown software apps. What can’t be done Introduction: Adobe AIR

15. PITCHING AIR

17. Using existing tools by using existing tools like Flash Builder 4 or Flash there is no need to cost for development tools. Leverage existing knowledge no need to learn a language. Leverage existing libraries by using existing libraries devolvement time is dropped. Cost and Development Pitching AIR

18. Customers Establish a more persistent connection with existing customers. Brand Deliver fully branded experiences. Adobe Develop and deliver RIAs efficiently using proven Adobe technology. ROI Increase the ROI of your web investments. Examples Show many examples Still no! Pitching AIR

19. MARKET OPPORTUNITIES

20. Because AIR is built on top of standard web technologies, it is almost trivial to migrate them. Kuler - http://www.adobe.com/products/kuler/ Repurpose web properties Market Opportunities

21. Easy to create simple service “mash-up” or “Social mash-up” Fast and Furious - http://www.fastandfuriousmovie.net/ Widgets Market Opportunities

22. Animation, interaction, photos, audio, video Adobe Media Player - http://www.adobe.com/products/mediaplayer/ Media-Rich Applications Market Opportunities

23. Extend to consumer’s with richly branded interactive experiences., provides a sense of ownership that web properties do not. Time 100 - http://www.adobe.com/cfusion/marketplace/index.cfm?event=marketplace.offering&offeringid=12445 Offline Marketing / Branding Market Opportunities

24. Critical business tools that are easy to deploy from an intranet, and are seamleassly cross platform. Dashboards, time tracking, expense submission ect.. Klok - http://klok.mcgraphix.com/klok/index.htm Enterprise Applications Market Opportunities

25. Cross platform and badge install makes AIR an obvious choice for taking games offline. Casual Games Market Opportunities

26. AIR id a good platform for richly interactive kiosk experiences. Full screen, touch, network, remote update, logging, media integration. Kiosk Market Opportunities

27. Large potential market selling libraries to other developers. Doc? http://www.airdoc.be/ Components/Libraries Market Opportunities

28. AIR makes it easy to rapidly write one-off utility applications to generate/manage files and automate tasks. aSnippet - http://asnippet.com/blog/ Developer Tools Market Opportunities

29. CASE STUDIES!

30. Intel Kiosk AIR App Case Studies! PC based kiosk app, touch screen, network, AMF + drupal, MDM inferno combined installer distribution.

31. FanBase - Branding Case Studies! Atlantic Record’s FanBase application connects for their favorite bands. It provides value to the user, and extends the brand onto the desktop.

32. TweetDeck – Widget/Social Mash up Case Studies! TweetDeck offers user a simple app to track there twitter account from the desktop. PC, mac and mobile versions.

33. AOL Top 100 Videos - Media-Rich Applications Case Studies! AOL top 100 provides a rich media experience for users.

34. THANK YOU