The document discusses research methods used by a movie crew to ensure the success of a film. It describes four main types of research - primary, secondary, quantitative, and qualitative. Primary research involves directly collecting data through surveys. Exit polls were conducted for the film "A Walk Amongst the Tombstones" that showed the target audience was mostly males aged 15-20, although some older groups were represented. The film appealed to many because it starred Liam Neeson and was advertised on television, radio, posters, and magazines.