The document discusses various research techniques used by movie studios to determine what type of movie to make and how to market it. These include surveys of the general public to gauge preferences, test screenings of rough cuts to get feedback, and analyzing data from websites like IMDb. The results help studios shape the movie based on audience interest and make it more appealing. Test screenings and exit polls after a movie's release provide information on what people liked and disliked and whether the marketing was successful in reaching the intended demographic.

1. My Podcast Script.
Part 1:
Within the creation of a movie, the media use a lot of different things to determent weather
or not a movie will be made.
They use several different research techniques to find out what sort of movie they should
make (Like sifi, action, romance, thriller e.c.t) these can be done by in a variety of different
ways, the main way is to use a survey, This is because it can give them a rough idea what the
general public would like to see. This also lets them know how the public feel about specific
parts or the movie industry, so they could be asked who their favourite actor is, or their
favourite actor for a specific genera. This would give the directors a starting point to a new
movie.
After they have done this, they could either shoot the movie or make a rough draft edit.
Then they could go out, choose a small selection of people, totally at random and ask them
to do a test screening. This would allow the directors of the movie to see if there was
anything in the movie that people might not like, for example 𝑑𝑖𝑑 𝑦𝑜𝑢 𝑒𝑛𝑗𝑜𝑦 𝑡ℎ𝑒 𝑒𝑛𝑑𝑖𝑛𝑔?
Or 𝑖𝑓 𝑦𝑜𝑢 𝑤𝑒𝑟𝑒 𝑡ℎ𝑒 𝑑𝑖𝑟𝑒𝑐𝑡𝑜𝑟 𝑤ℎ𝑎𝑡, 𝑖𝑓 𝑎𝑛𝑦𝑡ℎ𝑖𝑛𝑔 𝑤𝑜𝑢𝑙𝑑 𝑦𝑜𝑢 𝑐ℎ𝑛𝑎𝑔𝑒 𝑎𝑏𝑜𝑢𝑡 𝑡ℎ𝑖𝑠 𝑚𝑜𝑣𝑖𝑒?
this means the directors would be able to tell if there was anything negative about their
movie, and to make sure they could change it if it was necessary. This also means the movie
gets more shaped around the public interest and would make it more likeable.
These different types of research techniques I have discussed have all been types or primary
research.
Primary: survey’s (Pre-Production), Exit polls (Post-Production), Test Screenings (Post-
Production)
For secondary research they could use BIF/IMdB websites. These are types of quantitative
and qualitative data, collected and shown online. The IMdB is a website that rates nearly all
movies and shows there reviews of the movies. This lets the audience know whats well-
liked, but it also lets the prooducers know what people like other than the results from a
surveys.
Secondary: BIF/IMdB Data (Post-Production).

2. Part 2:
In part 2 I will be talkingaboutthe basisof the Guttenbergdesignprinciple.Inthissectionof this
podcastI will be walkingyouthoughthe specificproductsof a movie.Foran example Iwill use Walk
AmongThe Tombstonesasan example.
The target audience forthe movie walkamongthe tombstonesis15-35 yearoldmales.Andthe
social classificationof mostof the people more likelytowatchthismovie isB-Eclass.Thisis because
it fitsinthe descriptions.
The way I came to gripswiththese classificationsforthe targetaudience wassoulybasedonthe
informationIgatheredfromthe traileranda little bitorresearch.Ithe mese enscene,also known
as the location,Ifoundthat inthe traileritshowsimagesof Washingtonheights.Thisisabig city
and a lotof thingscouldhappen. We alsospottedseveral conventionsof the mese enscece.These
were Washingtonheights,imagesof the new Yorkskyline,A bar,andchases onthe street.
Liam Neesonwasthe pantagonistinthe movie.Thisbasicallymeanshe wasthe goodguy. He was
put forwardforthisrole,and staredin the movie because he previouslystaredinamovie thatwas
verysimilartothis one;these movieswere takenandtaken2.Hisacting in hispreviousmovieswas
reallywell done,thismeanshe wasa perfectpersonforthisrole. There wasthe victim, the man’s
wife,whowe knowverylittleabout.Thisgivesthe audience asense of mystery,andintisesthe
audience tofindoutmore abouther. The secondvictim, the girl inthe redcoat, again we know very
little abouther,thiscreatesanarrative enigma.
All thismakesthe trailermore interestingandhooksthe audience reallywell.
The narrative aspectof the trailer,isverydifferentbutyetusedina lotof movie typesorthis
genera.Theyuse the edittype showreverse shottoattract us to the movie because we don’tknow
what’sfullygoingonyet.Andthe wasthe narrative voice overtalksaboutthe movie,makesuswant
to go watch itmore.
There wasa fewiconicthingsthatwasshownin thtrailer.One of these wasthe New York skyline.
There wasalso the bar, the streetandeventhe wayspecificcolourswere editedsotheyweren’tas
vibrant.
________________________________________________________________________
Part 3:
Carrying on closely to part 2, this section will be about how movie posters hook the
audience, and the way they anchor you.
Using the Axis Of Orientation you can see how they specifically places things inside the
poster to attract the audience more. For starters in the ‘primal optical area’ (top left of the
poster), tells your that LiamNeeson is in the movie, this is all done to entice people to see
the rest of the poster, and in turn attract people to go watch the movie. You then look at

3. the terminal area. This is where your eyes look last. This area displays the dates and other
things of that notion. Also there is a headstone that is associated with death, and suffering.
On the way down the Axis Of Orientation your eyes look at the weak and strong fellow area.
In the strong fellow area you can see the film name but also that Liam Neeson is staring in
the movie. This is why in most posters you see, if the title is at the top, the tent to drag it
out, across the whole width of the poster. This allows more attention to be attracted to it.
In the week fellow area you will see conformation that this movie will be an action thriller,
this is because it I filled with more tombstones and contains a hand gun.
Genre Codes and Conventions – Liam Neeson, in the poster looks like a drifter, he’s
wearing shabby clothes, holding a gun in one hand and a black bag in the other. The fact
he’s strolling through a graveyard gives the viewer both a sinister and hope feeling,
because the graveyard symbolises death, but it also symbolises life
 Anchorage - Angry man(Liam Neeson), Looks like a ‘bad ass`, walking thought a
graveyard, carrying a black bag, holding a gun, its black and white.
 Modes of address – Liam Neeson is staring straight at the camera, this gives us a
sense that he’s looking straight at us. This makes the viewer more attracted into the
Poster, and anchor’s them more.
Part 4:
In my exit pol I asked 10 questions to 100 people, and these are some of the results I got.
In my first question I asked the gender, the results I got were 60% male and 40% female.
This means the movie attracted more males, the age range percentage I got was 90% 15-
24and 10% 25-34. This may be because the action thriller genera tents to attracted more
15-24 year olds.
I also asked what attracted you to the movie I got that 100% of people got hooked by the
trailer and 10% of people were also attracted by the actor/actresses staring in this movie.
I also asked how you found out about this movie, the answer’s I got were both 40% for the
media and word of mouth and 20% from the trailers in other movies.
All in all, I personally believe by my results from the exit pol that the marketing campaign
was successful and the audience it attracted was actuate to what they has anticipated.