This document outlines an assignment for a Level 3 Extended Diploma in Creative Media Production. The assignment involves students producing a music video. It provides scenarios where students work in production roles to shoot footage for the video. It then tasks students to complete a rough edit as a group, and final individual edits of the video. Students must also submit a production diary and evaluation of their final edit. The assignment is assessed based on criteria for the units Single Camera Techniques, Music Video Production, and Pre-Production Techniques.

1. Qualification
Level 3 Extended Diploma in Creative Media Production
Unit number and title
Unit 22 Single Camera Techniques– Partial
Unit 29 Music Video Production - Partial
Start date
Monday 20/01/2014
Deadline
Friday 04/04/2014
Assessor name
Iain Goodyear
Assignment title
IG3 – MUSIC VIDEO PRODUCTION
Scenario
Media production is a collaborative team effort. Successful media productions rely on team work and working within specific
roles that you should have previously identified. You are now at a stage where you are ready to commence the production and
post-production phases of your music video. You have prepared all relevant pre-production materials and you must now use preproduction documentation to produce your music video footage.
Prior to filming you must ensure that you thoroughly understand your job role and the responsibilities that accompany your role.
To ensure the smooth running of the production process, it is essential that you do not encroach on the job roles of others in
your team. Remember, good communication and team work skills are essential and every member of your production team
is expected to equally contribute to the production of your short film.
Media production is rarely a smooth process and inevitably you will encounter difficulties. The challenge for you as media
producers is ensuring that your production does not come to a halt due to unforeseen production difficulties. For this
assignment you will need to provide evidence of how you manage and deal with production (and any problems that may
arise) in the form of a production diary.
Once the production process is complete you and your team will use post-production techniques to edit your music video. In
many ways, post-production is the most important part of media production. It is the final stage of the production process that
allows you to creatively shape and mould your production into an intended vision. For this assignment you must produce
individual edits of your music video. This will help you to provide evidence of knowledge and application of video postproduction techniques.
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2. Tasks
Grading Criteria Mapping
Task 1
Unit 1: P3/M3/D3
Unit 22: P3/M3/D3
Using pre-production documentation produced in your IG2 assignment; you must work as Unit 29: P4/M4/D4
a team to shoot your music video rushes and record any relevant sound e.g. ambient
location sound. It is expected that you will need to shoot and/or re-shoot additional
footage during this process.
You must document the production phase of your music video shoot using print screened
music video shots and/or photographs taken during the production shoot(s). Once the
production phase of your music video shoot is complete, you must upload your video
print screensand/or photographs and include annotations that give the photographs
context for the viewer (your tutor). This should include information relating to your job
role within the production and difficulties faced. Where possible, describe how you
successfully dealt with unexpected production issues.
Task 2
Unit 22: P3/M3/D3
Unit 29: P4/M4/D4
A. Produce a rough edit of your music video using the rushes you have uploaded
into Adobe Premiere as a group.
B. When finished, you must explain what improvements you will make for your
final edit. This can be word processed or voice recorded.
C.
Produce a final edit of your music video.
Task 3
Produce word processed evaluation that critiques your individually produced final
edit.
Unit 1: P3/M3/D3
Unit 22: P3/M3/D3
Unit 29: P4/M4/D4
This commentary must discuss strengths and weaknesses of your final edit and describe
the editing techniques you have used and why you have used those techniques. This
evaluation should be supported with print screened images that relate to what you are
describing and discussing in your evaluation.
Your evaluation must be uploaded to your IG3 assignment blog.
This brief has been verified as being fit for purpose
Iain Goodyear
Date:
Date:
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3. Unit 22 Single Camera Techniques (Level 3)
P1: describe the features of single
camera production with some
appropriate use of subject
terminology
M1: explain the features of
single camera production with
reference to detailed illustrative
examples and with generally correct
use of subject terminology
D1: comprehensively explain the
features of single camera production
with reference to elucidated
examples and consistently using
subject terminology correctly
P2: generate outline plans for a
single camera production working
within appropriate conventions and
with some assistance [CT]
M2: generate detailed ideas for a
single camera production showing
some imagination and with only
occasional assistance
D2: generate thoroughly thought
through ideas for a single camera
production showing creativity and
flair and working independently to
professional expectations
P3: produce a single camera
production working within
appropriate conventions and with
some assistance [SM]
M3: produce a single camera
production to a good technical
standard showing some imagination
and with only occasional assistance
D3: produce a single camera
production to a technical quality that
reflects near professional standards
showing creativity and flair
and working independently
to professional expectations
M1: explain the purposes of music
videos with reference to detailed
illustrative examples and with
generally correct use of subject
terminology
M2: explain the styles, conventions
and techniques of music videos with
reference to detailed illustrative
examples and with generally correct
use of subject terminology
D1: comprehensively explain the
purposes of music videos with
elucidated examples and consistently
using subject terminology correctly
P3: originate and plan a music video
production for a specific music track
working within appropriate
conventions with some assistance
[CT]
M3: originate and plan a music video
production for a specific music track
effectively showing some imagination
and with only occasional assistance
P4: work to complete production of a
music video working within
appropriate conventions and with
some assistance
M4: work competently to complete
production of a music video showing
some imagination and with only
occasional assistance
D3: originate and plan a music video
production for a specific music track
to a technical quality that reflects
near-professional standards, showing
creativity and flair and working
independently to professional
expectations
D4: work to a technical quality that
reflects near-professional standards to
complete production of a music video,
showing creativity and flair and
working independently to professional
expectations
Unit 29 Music Video Production (Level 3)
P1: describe the purposes of music
videos with some appropriate use of
subject terminology
[IE]
P2: describe the styles, conventions
and techniques of music videos with
some appropriate use of subject
Terminology
[CT]
D2: comprehensively explain the
styles, conventions and techniques of
music videos with elucidated
examples and consistently using
subject terminology correctly
Unit 1 Pre-Production Techniques for the Creative Media Industries (Level 3)
P1: outline requirements and sources
of requirements for a specific media
production [IE]
M1: explain in some detail
and competently present
requirements and sources of
requirements for a specific media
production
D1: comprehensively explain and
present to a quality that reflects
near-professional standards fully
detailed requirements and sources of
requirements for a specific media
production
P2: generate outline preproduction
documentation for a specific media
production with some assistance
M2: generate competent, carefully
presented and detailed preproduction documentation for a
specific media production with only
occasional assistance
D2: generate thorough and
comprehensively detailed preproduction documentation for a
specific media production, working
independently to professional
expectations
P3: apply pre-production
planning to a specific media
production working with some
assistance. [TW, SM]
M3: apply pre-production planning to
a specific media production
competently with only occasional
assistance.
D3: apply pre-production planning to
a specific media production to a
quality that reflects near-professional
standards, working independently to
professional expectations.
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