This document summarizes the marketing strategies used for the 2015 Disney film Cinderella. It notes that the film targets both children, who are familiar with the classic fairy tale, as well as their parents through references to the popular Frozen film. The marketing utilizes posters showing the resemblance to Frozen's Elsa character to draw in different audiences. Trailers are shown before other films in theaters and on television to generate buzz. Social media is also utilized to promote the film for free. The film's marketing effectively targets multiple generations to increase ticket sales.

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Introduction:
In the movie Cinderella (2015), the differences in the target audience are done really well.
This is because it targets children and young people as well as Middle Aged people. This is
because the way it targets the children is because it is Cinderella, an old fashion fairy tale
that everyone knows, But also they have a small feature of the movie Frozen, a hit movie
that made a lot of money. This will also attract a lot more of an audience. The way that the
movie attracts older people is because they market the children and the younger audience
making the parents more likely to watch it, this is good because it puts more people in the
cinema and makes more money.
Part 1
Thismovie isabouta girl calledCinderella,wholivesasahouse maideventhoughitsherhouse,and
she’slivingwithherstepmumandstepsisters.Theymake herlife alivinghell andtreatherreally
badly.There isa massive ball heldatthe palace andCinderellawantstogo but herstepmotherand
stepsistersdon’tlether,andtheyruinher dress.She thencomes acrossa fairygod motherwho
helpsherwithhermagic.ThenCinderellagoestothe ball andfallsinlove witha prince.Butthe
magic iswearingoff andCinderellahadtoleave.Thenthe prince findsherandtheylive happilyever
after.
The target audience forthismovie is:Youngfemales,andtheirparents.
The genre is:RomanticFantasy.
The year of productionis:2015
The directoris: KennethBranagh
The produceris: SimonKinberg,DavidBarronandAllisonShearmur.
Distributoris:Disney
Budget:
UK Release date:13th
March 2015
Part 2:
The marketing for the movie Cinderella is done I a very clever way. The use of billboards and
posters are get people attention. This means people will look at I and want to see it, this
also means they will be talking to their friends about it and their friends and so on.
The way the poster is dot is to not only catch the eye of Cinderella fans but to also catch the
eye of the hit movie ‘Frozen’. This is because there is a girl that looks a lot like Elsa wearing a

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very similar dress to her in the centre of the poster. Also the background is all dark and
gloomy which attracts more attention to the dress and the girl in it.
Also they show the trailer at the start of other movies which will also attract a lot of
attention toward the movie. As well as just in movie theatres, hey play the trailer on TV.
Attracting even more attention to the movie.
Although they would have to pay for a Marketing Spot on TV. The way that they can get
around this is to be posting it on Social Media Sites. This is free and a lot of people use them
hourly.

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Thisquestionwasdoyou like the movie youwatched?
The resultscame back extremelynegative.
Q1
yes
no
it was worse than I expected
but I still enjoyed it

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This shows that there is a number of different ways that people get attracted to movies, and
show the different ways people enjoy to see about a movie.
Q2
poster
trailer
actor
influence of friends
word of mouth

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This shows the different ways that people notice a movie.
Q3
yes
no
definatley not

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60% of people said they wouldn’t recommend this to people.
Q4
yes
no
definatley not

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Most people didn’twatchthe movie thatIthoughtwasa copyof the movie gethard.
Q5
yes
no
I didn’t watch this movie

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There was a range of results for this one, this is because some people didn’t enjoy the
movie, and some people loved it. This meant I got a range or results showing how the
thought about the expectations of the movie.
Q6
yes
no
definatley
definatley not

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A lot of people rated it low, and a lot rated it highly. Not many rated it in the middle.
Q7
1
2
3
4
5
6
7
8
9
10

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The Age ranges of people that I asked were between the ages of 16-19. This shows it’s a
very young comedy movie. That attracts younger people.
Q8
15-20
21-25-26+