The document summarizes and compares the design elements, target audiences, and genres of two music magazines: Kerrang and Q Magazine. Kerrang uses bold, dark colors that would appeal to emo/goth audiences. The text is large and focuses on punk/rock bands to attract younger readers. Q Magazine uses brighter colors as it covers both rock and chart music. It aims for a slightly broader audience. Both magazines use their logo prominently and include information about artists, issues, and dates in the terminal area.

1. The textof the magazine isquite large andbold.Thiswill appeal toayoungeraudience asthe will be
intriguedwiththe size andcolourof the text.The fontof the textisveryplane andnormal however
the headlinesabove the informativetextisbondandoutstanding.The textisveryformal andtothe
point.The pull quotesinthe textare huge and inthe middle of the bodytext.The reasontheyare so
bigis because itisthe piece of writingthatwill make the targetaudience wanttocarry on reading
aboutthe article.The language isverysimple andeasytounderstand.WhatImeanby thisisthe
vocabularyisn'tveryvastand there isn'tmany bigwordsas thismagazine appealstoa younger
audience.

2. The coloursin kerrangmagazine are veryboldbut not exactlybright.The coloursusedare mostly
coloursyouwouldassociate withemos/goths astheyare dark butboldat the same time.This
wouldappeal tothisaudience astheyare youngerandfindthe boldcoloursmore appealing.
The PrimaryOptical Area
StrongFallow Area
Axisof Orientation
Thisshowsthe start on
the word kerrang.When
people lookatthe K they
knowtheyare buying
kerrang.
All thatis inthere is
prettymuch justthe
same as what isinthe
primaryoptical area
thisisto make sure the
title and blacksabbath
are seenbythe viewer.
The posterlooksvery
punkrock in the way
theyhave put the name
of the magazine atthe
top of the cover
All thatis here isthe rest of
the imagemnobodyreally
lookshere.Mostlyyouwill
see the free CDsand Free
products.
All thatis inthe terminal areais
some more informationaboutthe
Artistsuch as the issue of the
magazine barcode andthe date.

3. Genre codesand conventions
The genre of the magazine isa rock genre andit will appeal tothe people wholikegrundgypunk
rock musicand like the bandsthatare issuedinthe magazine.Asthe mainpartof the magazine
featuresaroundblackSabbaththisissue wouldappeal toanolderaudience. Butthe coloursof the
magazine appeal tothe youngeraudience.
The textin Q magazine isextremelydifferenttowhatisin kerrangmagazine.The twomagazinesare
bothmusicmagazinessotheyhave allotof similaritieshoweverthe coloursare brighterinQ
magazine asit isstill rockbut it alsodoeschart musicso theycan’t reallyhave allotof darkcolours
as it won’tgowiththe theme.

4. The PrimaryOptical Area
StrongFallow Area
Axisof Orientation
Thisshowsthe letterQ
so people knowwhat
theyare buyingasthisis
wherpoepe lookfirst.
In thissectionisthe sub
headso people know
whatstory to lookfor
withthe most
informationinit.
All thatis heris information
on whatis beingtalkedabout
inthe magazine.
All thatis in the terminal areais
some more informationaboutthe
Artistsuch as the issue of the
magazine barcode andthe date.