1. The document provides a market analysis and strategy recommendations for Pepsi in Pakistan. It includes a SWOT analysis of Pepsi that identifies strengths like large market share and brand recognition, and weaknesses like not offering retailer incentives.
2. Key competitors in Pakistan include Coca-Cola, which provides strong competition. The document recommends launching a new vitamin-enriched Pepsi product called "Pepsi Perfect" to adapt to health-conscious consumer trends.
3. Pricing, promotion, and distribution strategies are outlined to maximize sales of the new product, including sponsoring sports and concerts, and maintaining Pepsi's standards of quality. The analysis concludes Pepsi must continue innovating and advertising to stay ahead of
Branding, marketing strategies and competetive analysis ofSaurabh Sharma
This presentation is all about the marketing strategies and competition level which is facing by PEPSI in INDIA.
this presentation has been made after a live project in jaipur city under the pepsi's biggest bottler VARUN BEVERAGES.
Report on 7UP REVIVE @ Varun beverages ltd, PepsiCo IndiaJubin James
A two-month Summer Internship Program in Varun Beverages Ltd. from 2nd May to 30th June 2015.
All you need to know about PepsiCo India, VBL & 7UP Revive
Branding, marketing strategies and competetive analysis ofSaurabh Sharma
This presentation is all about the marketing strategies and competition level which is facing by PEPSI in INDIA.
this presentation has been made after a live project in jaipur city under the pepsi's biggest bottler VARUN BEVERAGES.
Report on 7UP REVIVE @ Varun beverages ltd, PepsiCo IndiaJubin James
A two-month Summer Internship Program in Varun Beverages Ltd. from 2nd May to 30th June 2015.
All you need to know about PepsiCo India, VBL & 7UP Revive
Gourmet Foods Final Report - Marketing - 2017FaHaD .H. NooR
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet Foods have expanded their business operations and also produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet Dairies).
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
PepsiCo Situation Analysis
Team: C10
Table of Contents
Executive Summary…………………………………………………………………………….1
Company Description…………………………………………………………………………..2
Mission and Goals…………………………………………………………………....2-3
PepsiCo SWOT Analysis………………………………………………………………………3
PepsiCo’s Strengths……………………………………………………………………4
PepsiCo’s Weaknesses………………………………………………………………..5
PepsiCo’s Opportunities……………………………………………………………….5
PepsiCo’s Threats……………………………………………………………………...6 Coca Cola SWOT Analysis…………………………………………………………………….
Coca Cola’s Strengths…………………………………………………………………..
Coca Cola’s Weakness………………………………………………………………...
Coca Cola’s Opportunities……………………………………………………………..
Coca Cola’s Threats……………………………………………………………………. Dr Pepper Snapple GroupSWOT Analysis……………………………………………………..
Competitor’s Strengths………………………………………………………………….
Competitor’s Weakness………………………………………………………………...
Competitor’s Opportunities…………………………………………………………….
Competitor’s Threats…………………………………………………………………...
Customer Analysis………………………………………………………………………………. Market & Product Objectives…………………………………………………………………...
New Product……………………………………………………………………………..
Perceptual Map…………………………………………………………………………..
Appendix…………………………………………………………………………………………..
Works Cited……………………………………………………………………………………….
EXECUTIVE SUMMARY
Company Description
PepsiCo has been around about 85 years. The merger of two companies, Pepsi-Cola and Frito-Lay, created PepsiCo. This allowed PepsiCo to expand outside of the beverage market and into snack brands with chips like the original Frito-lays and additions like the Cheetos brand in 1948. As well, as the creation of the Doritos brand in 1966 which was estimated to become the most popular snack chip in the United States (PepsiCo, Our History 2016). In later years PepsiCo continued expanding by acquiring different chip and snack manufacturers as well as merging or partnering with other beverage companies to help expand both nationally and globally. PepsiCo is now a multi-billion dollar company listed on the stock exchange.
Mission and Goals
PepsiCo mission statement :
“As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth” (PepsiCo,Our Goals 2016).
PepsiCo has redefined their mission over the years as they expect to continue to grow and expand to different markets. They reinforce their mission statement with their goals. Their goals are to create a healthier relationship with food while conti.
Running head: STEELNUTRIDRINK 1
STEELNUTRIDRINK 2
SteelNutridrink Non-Alcoholic Beverage Company
Kizzie Griffin
Dr. Vanessa Graham
BUS 599
Strayer University
7/18/2017
Company and its significance
The company in question is Steel Nutri-drink Non-Alcoholic Beverage Company. The company will be manufacturing, processing and distributing the non-alcoholic beverage to the beverage markets. The rationale and foundation behind the creation, manufacturing and processing of the Steel Nutri-drinkis based on the motivation and need to provide a drink that gives the customer value for their money, instantaneous energy, is refreshing and still healthy. Other companies operating in the market have not managed to satisfy these needs of consumers. This is based on the fact that other drinks contain a lot of calories and sugars that may lead to obesity and other related health complications and are also costly at the same time. All areas that other competitors have not tapped into will be fully taken care of by Steel Nutri-drink.
Mission Statement
The mission statement for the company is “To be a global leader in the provision of efficient and timely energy drinks for all our customers, provide value for their money and achieve sustainability for the environment and all our workers.” The mission statement enables the company to remain focused and committed to achieving its goals and achieve consumer satisfaction. This will also enable it work towards maintaining the competitive edge in the highly competitive beverage markets. The provision of efficient and timely energy drinks gives the company direction. This reminds workers in the organization why the company is in existence. This is what will make the organization to be successful. Offering customers value will act as a “North Star,” which keeps each and every worker clear on the direction of Steel Nutri drink. Efficiency and value will help focus the future of the company. The mission will tell workers of the company what they are doing today as well as what they will do in the future.
The trends in the non-alcoholic beverage industry
There are some changes that are being experienced in the beverage market. Among the changes is the growth of energy, water, and sports drinks brands. Directing attention to only carbonated drinks is now a thing of the past. Much effort by organizations is directed towards producing and selling healthy beverages (Granato, Branco, Nazzaro, Cruz, & Faria, 2010). The other trend is reworking recipes. Most brands that have been in market for a long time now have to be reformulated. They have to be replaced with revamped version as well as have few calories. Also, there is a shift towards having smaller cans and bottles. Having smaller cans and bottles makes the players in the non-alcoholic be ...
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
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1. 1
MPA
(FOR COURCE INTRODUCATION OF BUSINESS)
TO SUMBITTED
( UMAIR UL HAQ )
BY
USMAN BAIG
USAMA SIDDIQUE
SYED SHAHZAD HYDER KAZMI
HAFIZ NOOR-UL-LAIN
NARMEEN NAEEM
4. 4
MISSIONSTATEMENT
"To be the world's premier consumer Products Company
focused on convenient foods and beverages. We seek to
produce healthy financial rewards to investors as we
provide opportunities for growth and enrichment to our
employees, our business partners and the communities in
which we operate. And in everything we , we strive for
honesty, fairness and integrity."
VISIONSTATEMENT
"To be the world's best beverage company". Being the
best means providing outstanding quality, service,
cleanliness and value, so that their every customer is
contented and happy with their products."
5. 5
INTRODUCTIONTOTHECOMPANY
Pepsi International is a world renowned brand. It is a very well organized
multinational company, which operates almost all over the world. They produce,
one of best carbonated drinks in the world. Pepsi is a symbol of hygiene, quality
and service, all over the world. Pepsi is producing Cola for more than 100 years
and it has dominated the world market for a long time. Its head office is in New
York.
FOUNDERSOFTHECOMPANY
The company was initially owned by late Nawab Saddiq Hussain Qureshi & family
till 1989. The Pepsi International franchise declared the management incompetent,
thus, the company was handed over to a new set of personnel. The factory set up
was reorganized & reestablished with expansion in various sectors. The Pepsi
International did this by offering it to Mr. Jehangir Tareen, who formed up his new
6. 6
team. Mr. Jehangir Tareen is Nephew of General (late) Akhtar AbdurRehman.
Industrial SWOT analysis
Strengths:
The softdrinks market in Pakistan enjoyed dynamic growth over the review period
in both volume and current value terms. Carbonates dominate the market in both
the on-trade and off-trade with the lion's share of sales. Carbonates have become
part of the culture in Pakistan and multinational companies have maintained their
standards over the years to provide consumers with high-quality carbonated drinks.
Off-trade sales of carbonates are higher than those of the on-trade but both
achieved strong growth over the review period
Weaknesses:
Liquid concentrates and powder concentrates are both seasonal categories in the
market and their sales peak in the summer in Pakistan. Both RoohAfza and Jam-e-
Shirin are traditional sandalwood drinks in Pakistan which are highly regarded by
consumers. These drinks can be found in every home in Pakistan, especially in
rural areas, throughout the summer and are the mainstay of liquid concentrates
7. 7
Opportunities:
The government of Pakistan has reduced excise taxes to encourage soft drinks
manufacturers and importers. The government also reduced other applicable taxes
to promise more profits not only for soft drinks manufacturers already in the
market but also to attract potential soft drinks manufacturers to invest in Pakistan.
Tax reductions proved extremely beneficial to the soft drinks market in Pakistan
and certainly encouraged and attracted multinational companies to invest in the
country's soft drinks industry. The government also decided to tax the beverage
industry on capacity of production rather than on actual productionand that brave
move encouraged soft drinks manufacturers to maximize productionand reduce
prices
Threats:
Increasing health and hygiene awareness among Pakistanis has greatly increased
sales of fruit/vegetable juice products. Boththe government and the media have
started health awareness campaigns to make Pakistanis realize that consumption of
fruit/vegetable juice is as essential as eating food. Fruit/vegetable juices are doing
8. 8
very well in both urban and rural areas. On the other hand, health and hygiene
awareness has also led to increased sales of bottled water in Pakistan. Previously
bottled water was targeted only at major cities where consumers are more health-
conscious and aware of the difference between bottled water and tap water.
Nowadays, health-conscious rural inhabitants also drink bottled water due to health
concerns.
9. 9
SWOTAnalysisofPEPSI
SWOT Analysis, which is based on thorough review of the business
(corporation, productcategory competition, customers and products),
identities and evaluates the internal strengths and weakness of the companies
well as its external threats and opportunities. The marketing mix is driven by
the results of the SWOT analysis.
STRENGTH
Demand of Pepsiis more than its competitors.
Company has a very established name and a good reputation.
Pepsihas large market share than its competitors.
As the target customers of Pepsiis young generation, so Pepsi has more
brand loyal customers.
Most of the customers are satisfied with the price of the Pepsi.
Pepsiis an international company and it has a very strong position
internationally.
The environment of factory is very good and attractive.
Pepsispends a lot of budget on its advertising.
Pepsihas a very vast distribution channel and it is easily available
everywhere.
Employees are also motivated.
Pepsioffers many discountschemes for customers time to time.
PepsiCola is sponsoring sports, musical concerts, walks.
10. 10
The location of the Pepsiplant is utilized that all major markets of Lahore are
within the reach of the Pepsiplant within 30-45 minutes.
WEAKNESSES
Pepsidoes not offer any sort of incentive or discount to its retailers.
Pepsitarget only young customers in their promotions.
Crown of the disposable bottle is not good.
Demand of disposalbottle is declining.
Pepsitin packis not available in far off rural areas.
Pepsiis not considering many potential outlets like hotels, college canteens
etc.
OPPORTUNITIES
Company may start entering rural areas also.
The company may also diversify its business in some other potential
business.
Increased interest of people in musical groups, cultural shows and sports has
provided an opportunity for Pepsito increase its sales through them.
THREATS
The main competitor of the company is the CocaCola.
At the international level, Pepsihas a very strong competition with Coke.
Coke has started its advertisements more effectively to increase their
demand and it is a very strong threat for Pepsi.
11. 11
Cola drinks are not good for the health so the awareness level of the people
is in creasing which is a big threat to the company.
COMPETITOR:
He is the person who is selling the same type of product in the market.
The marketing conceptstates that to be successful, a company must provide greater
customer value and satisfaction than its competitors do.
Pepsi has a tough competition with Coca Cola while it faces a little competition
with the local producers like RC Cola, Shandi Cola etc. The local producers hardly
affect the sales of Pepsi in the market.
There are different types of competitor in the market. Some of them in which our
product lies are discussed below:
CloseVsDistantCompetitor
Pepsiand Coke are close competitors. It means that both have direct competition in
the market, their products are close substitutes for one another. Both the products
can influence the market share of one another through effective strategies made to
copeup with their competitors.
Pepsicola and Nestle juice are distant competitors of one another. It means that
their products satisfy the same want but they are in indirect competition with one
another.
StrongVsWeak:
12. 12
CocaCola and Pepsiare strong competitors. In Pakistan Pepsiis the market leader
and CocaCola is its competitor. The Pepsimakes defense strategies so that it can
maintain its position in the market. While CocaCola is a challenger and it makes
attack strategies so that it can become the market leader.
Pepsiand Shandi Cola are weak competitors. Pepsiis the market leader and Shandi
Cola is the follower. Pepsiis not in direct competition with the Shandi Cola. It
means that Shandi Cola has little effect on the sales of Pepsi
13. 13
Market strategies
PRODUCT:
“PEPSI PERFECT “ a new soft drink will launch by Pepsi, a vitamin-enriched
Pepsi, with 50% less sugar than regular Pepsi, and black in color and flavor
stronger than regular Pepsi.
Pepsi company will launch new product extension in the market due to consumers
phychological factors. Thus Pepsi Cola satisfies the consumer’s needs efficiently
by launching a desired product.
Carbonated drinks have become part of the culture in Pakistan and multinational
companies have maintained standards over the years to provide the nation with
high-quality drinks.
Pepsi is the most popular and leader brand in the Pakistani market and is consumed
by children and adults alike. Pepsi is a responsible corporate brand of Pakistan and
have contributed a lot to the economy.
PRICE:
The amounts of money charged for a product(PEPSIPERFECT). Price of product
should be that which gives maximum benefit to the company and which gives
maximum satisfaction to the customer.
Following factors Pepsi kept in mind while determining the pricing strategy.
Price should be set according to the productdemand of public
14. 14
Price should be that which gives the company maximum revenue.
Price should not be too low or too high than the price competitor is charging
from their customers otherwise nobodywill buy your product.
Price must be keeping the view of your target market.
Rates:
250 ml-----------------------------------RS. 25.00/-
500ml------------------------------------RS. 40.00/-
1000ml----------------------------------RS. 55.00/-
1500ml----------------------------------RS. 80.00/-
2250ml----------------------------------RS. 100.00/-
PROMOTIONS:
In Pakistan Pepsiis the most liked soft drink especially by young generation
for this reason they started monitoring the habits of the generation. Students
were crazy about cricket and usually liked to idealize them so in order to
increase their sales the Pepsicola company paid high amounts of money
to the cricketers to act as their spokes men.
16. 16
CONCLUSION:
Pepsilaunching a new productcalled as “PEPSIPERFECT”it’s a vitamin en-
riched soft drink due to market trend changed consumers mostly prefer vitamins
and energy drinks instead of soft drinks because consumers are health concious.
Pepsiis a well known company and it has maintained its position well by
understanding the client psychology, by ensuring quality, by keeping economic
factors in view and by advertisements.
SUGGESTION
The marketing world is full of surprises. Who could imagine that Coca Cola would
be overtaken by Pepsi? If Coke could be overrun by Pepsi, it would be no wonder
that Pepsi might be overtaken by some other beverage. The need then is to
combine quality along with that, the reputation of the company has to be kept
robust.
Today we live in a fast moving world where novelty and newness count a lot.
Fresh efforts, newness of approach must remain the principles of a well marketing
strategy. A continuous bombardment in advertisement would convince the clients
that Pepsi is a part of their lives. Pepsi to be an essential ingredient of their life.