1. The document analyzes customer perception towards different investment avenues based on a study of 110 respondents in India. 2. It finds that most respondents were between 20-30 years old, invested for long-term goals like retirement and children's education, and sought advice from family and magazines on investment decisions. 3. The study concluded that perceptions of different investment avenues like stocks, gold, and savings accounts varied across age groups and income levels but the decision-making process was generally similar regardless of gender. Safety, returns, and risk tolerance most influenced investment choices.