This document discusses diversity and its importance in higher education. It defines diversity as the inclusion of different types of people in reference to their identity, which includes dimensions like gender, race, socioeconomic status, and more. The document explains that diversity is important in higher education because it enriches the collegiate experience by exposing students to those unlike themselves and prepares them for the workplace. Some of the challenges of recruiting diverse students include perceptions, lack of knowledge about higher education, and finances. The document provides effective strategies such as starting recruitment early, getting to know students, involving campus resources, and providing scholarships.