Nothing is neutral, and the technology we design and build, isn’t objective. How do we ensure that what starts out as a great idea, doesn’t unintentionally (or intentionally) harm? Trolling, racially biased algorithms, surveillance capitalism, how do we assess our creations through an ethical lens so our products don’t amplify social biases? Do we need a code of ethics? How do we build ethics in our practice? In this talk Sofia explores these questions and builds on the conversations that are happening globally within the technology community. She also talks about the Responsible Tech Playbook that ThoughtWorks is building which collate ethical frameworks and explore how to use them in design and delivery of software. SPEAKER: Sofia Woods, Senior Experience Designer, ThoughtWorks Sofia has over 10 years experience solving complex problems and designing digital products, experiences and services across government, financial services, transport and the private sectors. She’s a multi-disciplined designer, experienced with the whole gamut of Human Centred Design approaches including UX research, user interface design, prototyping/ testing and can apply this approach in large scale software delivery environments. Blending human centred design with strategy and technology, she creates meaningful experiences that transform.