A well-designed Customer loyalty program can boost your restaurant business but despite the obvious benefit, this program might not be for everyone. Why? Check out!

2. Does your restaurant
need a loyalty
program?
A guide by Deepika Mody
www.trootech.com

3. A well-designed Customer loyalty program
can boost your restaurant business but
despite the obvious benefit, this program
might not be for everyone. Before
implementing a loyalty program into your
POS System, you should ask one question
to yourself.

4. ➔ Does your POS System
provide real-time and accurate
customer data?
➔ The loyalty program is the
extension of what your
restaurant offers. So if your
restaurant has older
demographics and you want to
introduce the new technology-
based loyalty program, then it
will create issues.

5. Now, you must be thinking that
which kind of customer
demographics should be available
from your POS system?

6. Let’s discuss some important ones now :
- By understanding the customer's age demographics, you will get to know their eating habits
and preferences. Which meals are their favourite, which cuisines are most popular among
them, which food are your customers allergic to and so on?
-The spending ability of customers is also very important to take an intense decision. How
much they spend, how frequently they order.
-Customer’s address & location data also impact on the frequency of orders. Customer’s
ordering preferences also vary by geographic region. Different channels of ordering food and
frequent visits can be identified by this data.
- Size of the meal also matters. Apart from guest frequency, size of the order is also
important. Do they order a small meal or a combo offer or a large meal? Such data analytics
is important for a loyalty program.

7. So, what do you think, does your
POS system cater to all the
effective customer data?
If yes, then how easy it is
retrievable to integrate with your
loyalty app?
And if no, then it’s time to
upgrade your POS System!
Why? Check out an interesting
loyalty app development case
study for a restaurant business
on the link in the description.