How to Motivate Customers to Complete Training
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A Skilljar Slideshare. Win the battle of customer priorities by employing some creative techniques to keep your customers engaged in your training program. Learn about incentives that can be used to promote customer education and encourage customers to complete their training courses. Examples include promotions, CE credit and more. Questions or comments? Email us at marketing@skilljar.com.
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How to Motivate Customers to Complete Training
- 1. How to Motivate Customers to Complete Training A SKILLJAR SLIDESHARE
- 2. Customers are Busy Want to learn at their own pace Constantly shifting priorities Need to opt in to training
- 3. Provide Incentives to Promote Training Completion Social Certificates and Badges Continued Education Credit Points and Rewards Promotions
- 4. Social Certificates and Badges Choose technology that allows customers to add their certification to LinkedIn
- 5. Social Certificates and Badges Literal give and get Career incentive and credit within the industry Secondary benefit: Increase visibility of your program
- 6. Tools that Can Help
- 7. Stakeholders Marketing Customer Success Training While training and certification departments typically manage credentialing like social certificates and badges, they can collaborate with customer success and marketing functions. The benefits of these programs are often widespread.
- 8. Continued Education Credit Greater value placed on training Tangible professional development Provide CE credits for on-demand and instructor-led training courses.
- 9. Getting Accredited for CE Credits Standards vary by industry and professional organization Learning hours are tracked Quality of education is evaluated Find out what your industry’s professional organization requires.
- 10. Stakeholders Sales/ Finance Customer Success Training Providing CE credits provides an additional selling point for training. Collaborate with the sales team to determine your strategy for revenue generation.
- 11. Points and Rewards Loyalty points Awards, prizes or recognition for gaining points Provide points or rewards for completing courses.
- 12. Tools that Can Help
- 13. Stakeholders Marketing Customer Success Training Rewards programs often provide lots of opportunities for advocacy marketing and referral programs. Work with marketing to incorporate training into a larger scale rewards or loyalty program.
- 14. Promotions Discount Free offer Promotional credit Only available upon course completion Create a promotion that distributes a coupon at course completion.
- 15. Deciding on the Right Promotion Evaluate – What training will really result in desired customer behaviors? Does this promotion make economic sense for the business?
- 16. Stakeholders Sales/ Finance Marketing Customer Success Training Before you decide on your promotion, collaborate with marketing and finance to evaluate the appeal and feasibility of your offer.
- 17. To Gamify or Not to Gamify? Consider - Will this gamification feature be used? How much is too much? Do users have a reason to come back into training?
- 18. Make Training Accessible o Use a training platform with a great student experience and user interface. o Cross-link resources o Collaborate with knowledge base/help center o Leverage customer-facing teams
- 19. Thank you! Email us at marketing@skilljar.com
Editor's Notes
- These are the major incentives we’re going to talk about today. While I have lots to share, I’d love to hear from you as well. Success stories, difficulties etc.
- Social certificates and badges - contest for certified users Users can show their credentials Provides a career incentive for the individual as well as credit within the business and industry Allows for a controlled certificate or credential that can help increase visibility of your program Tools LMS with a certification engine - Skilljar allows you to post your certificate to LinkedIn Basno Credly
- Usually these systems invite you to claim a badge and that can then be published. Other options: Accredible, Pearson Acclaim, Open Badges
- Customer success – make sure that badging aligns with goals that help customers achieve success and value Marketing - how can you propel the program forward and can it be used to help even more across the business for lead gen?
- We know that students are getting a lot out of our training if we are doing a good job – we may need some help convincing them of them or giving them more obvious and tangible professional development.
- Continued education credit Many industries have their own qualifications for how to get accredited to give Continued Edu Usually begins with an application - specifics depend on the industry Need to track time of learning Technique
- Rewards and points - advocate marketing tools If you already have a reward program, start integrating training Tools: Influitive Big door bunchball Award prizes or recognition - MVP program
- Promotions - discounts, A monetary incentive for completing training can be a discount, free offer, or other promotional credit that's only available upon course completion.
- Make training easily accessible When it’s hard to find, and students don’t know exactly where to go and what to do, you’re adding to the challenge Cross link in help articles and applications Market training through relevant channels CSMs Emails