This document discusses web content strategy and management. It addresses how content can be delivered across multiple platforms while maintaining a consistent brand identity and user experience. It also explains the importance of semantic markup for content, which allows both users and software to understand the structure and meaning of content. When done properly, a semantic approach to web content has benefits like improved performance, reusability and portability of content across delivery channels.

1. Realising the potential of Web Content David Kinsella

2. Where does content strategy fit? Delivery Message Audience Content Strategy

3. What is Web Content? = Web Content Web Design Written material Web Site

4. Web Design is like architecture

5. Case Study: Menzies

6. Multiple delivery platforms

7. Web Content should be constant Presentation / Design Presentation / Design Presentation / Design Delivery Platform Delivery Platform Delivery Platform Content

8. Content / Presentation Mix

9. Pure content Title: Widgets and API's Image: http://www.kmp.co.uk/image.jpg Text: With the growth of the Social Networking sites and the opening up of their API's to developers, there has been an explosion in the development of "widgets" - specific applications which appear on a site to deliver information, capture data or effect transactions from within the target networked community….

10. Beyond the website

11. Content Distribution Content item

12. Content Distribution Image Attachment Video Attachment Audio Attachment Content item

13. Case Study: Chester Zoo

14. Maintaining Brand Identity My Company Article title Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text. Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text. Article title My Company

15. Maintaining Brand Identity Tone Persona Phraseology Brand guidelines for content authors

16. Author Brand Guidelines

17. Semantics: content with context Title: Widgets and API's Image: http://www.kmp.co.uk/image.jpg Text: With the growth of the Social Networking sites and the opening up of their API's to developers, there has been an explosion in the development of "widgets" - specific applications which appear on a site to deliver information, capture data or effect transactions from within the target networked community….

18. Non semantic content <font size=&quot;24px“ color=&quot;blue&quot;> Title </font> <br><br> <b> The first paragraph </b> <br><br> The second Paragraph The User Sees Title The first paragraph The second paragraph The Software Sees Title The first paragraph The second paragraph

19. Semantic content <h1> Title </h1> <p id=“preamble”> The first paragraph </p> <p> The second paragraph </p> The User Sees Title The first paragraph The second paragraph The Software Sees Heading: Title Paragraph - “preamble”: The first paragraph Paragraph: The second paragraph

20. Semantics: content with context Benefits Disadvantages Performance Work Effort Training Legacy Content Data Portability

21. Case Study: E4 – Skins Series 2

22. In Summary = Web Content Portable Data

23. Any Questions?