Mark Rogers Blogging
•Download as PPT, PDF•
0 likes•462 views
Market Sentinel is a supplier of blog and web monitoring services that helps clients identify important online conversations and measure the return on investment of marketing and PR campaigns. The document discusses Market Sentinel's technology for monitoring keywords, topics, and influencers. It also provides examples of how clients like Tesco and Avis have used insights from Market Sentinel to improve branding, address customer concerns, and benchmark topics.
Report
Share
Report
Share
![Introduction to Market Sentinel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Greenlight Blogging For Seo
Greenlight is a large search marketing agency based in London with offices worldwide. They have over 7 years of experience providing SEO and paid search services to large clients. They have six divisions covering client services, link building, paid search, and analytics. Blogging can help SEO by adding new relevant content that attracts links and rankings for targeted keywords.
Pr 2.0 Paul Fabretti Blogging
The document discusses how businesses can use blogs and social media monitoring tools. It covers defining goals for a corporate blog, identifying key stakeholders and influencers, monitoring conversations and sentiment around topics, and integrating blogging into broader marketing campaigns. It also provides tips on blog structure, content, promotion, moderation, legal issues, and coordination with other channels.
Tempero Social Media Presentation
Dominic Sparkes from Tempero spoke at KMP's Social Media Marketing seminar on the 13th May in London.
Processes For The Development Of A Content Managed
The document outlines the processes for developing a content managed website for Chester Zoo, including client engagement, discovery, design, site build, content entry, testing, and site clean up. It discusses separating content from presentation, using a content management system (CMS) like Sitecore for easy content updates and design changes. The document emphasizes that a content managed website allows for constant evolution through user feedback and testing.
Simon Bartolo 7 Habits
The document discusses seven habits of highly effective websites based on Steven Covey's book "The 7 Habits of Highly Effective People". The seven habits are: 1) Make your customers the highest priority by listening to their needs and wants. 2) Implement clear and consistent goals for your site. 3) Balance user experiences with your site's goals. 4) Deliver value back to your customers. 5) Be honest about what is and isn't working on your site. 6) Create an ongoing dialogue with your customers. 7) Regularly evaluate and improve your site. Adopting these habits can help websites extract more value and build stronger customer relationships.
Bills Pr 2.0 Presentation
The document discusses emerging technologies for public relations in a Web 2.0 environment, including social media platforms and semantic web techniques. It introduces several digital marketing tools from KMP including PressRoom, a social media release template, and Ackura, a web tool for distributing and tracking videos, photos and podcasts across social networks and news aggregators in a search-optimized way. PressRoom allows PR agencies to create customized workspaces for clients to generate and distribute semantic-rich content.
Dave Kinsella's WCS Presentation
This document discusses web content strategy and management. It addresses how content can be delivered across multiple platforms while maintaining a consistent brand identity and user experience. It also explains the importance of semantic markup for content, which allows both users and software to understand the structure and meaning of content. When done properly, a semantic approach to web content has benefits like improved performance, reusability and portability of content across delivery channels.
TM Lewin - SEO 2013 Campaign
This document outlines an SEO project plan for a client with four e-commerce domains and one blog. It involves identifying potential on-site SEO issues, finding keyword opportunities, analyzing competitors' link profiles, developing content to attract links, and building links through outreach. Key tactics include opportunity mapping, content development, guest blogging, and evaluating campaign performance against goals. The overall aim is to increase natural search traffic and sales for the client in a competitive market.
Recommended
Greenlight Blogging For Seo
Greenlight is a large search marketing agency based in London with offices worldwide. They have over 7 years of experience providing SEO and paid search services to large clients. They have six divisions covering client services, link building, paid search, and analytics. Blogging can help SEO by adding new relevant content that attracts links and rankings for targeted keywords.
Pr 2.0 Paul Fabretti Blogging
The document discusses how businesses can use blogs and social media monitoring tools. It covers defining goals for a corporate blog, identifying key stakeholders and influencers, monitoring conversations and sentiment around topics, and integrating blogging into broader marketing campaigns. It also provides tips on blog structure, content, promotion, moderation, legal issues, and coordination with other channels.
Tempero Social Media Presentation
Dominic Sparkes from Tempero spoke at KMP's Social Media Marketing seminar on the 13th May in London.
Processes For The Development Of A Content Managed
The document outlines the processes for developing a content managed website for Chester Zoo, including client engagement, discovery, design, site build, content entry, testing, and site clean up. It discusses separating content from presentation, using a content management system (CMS) like Sitecore for easy content updates and design changes. The document emphasizes that a content managed website allows for constant evolution through user feedback and testing.
Simon Bartolo 7 Habits
The document discusses seven habits of highly effective websites based on Steven Covey's book "The 7 Habits of Highly Effective People". The seven habits are: 1) Make your customers the highest priority by listening to their needs and wants. 2) Implement clear and consistent goals for your site. 3) Balance user experiences with your site's goals. 4) Deliver value back to your customers. 5) Be honest about what is and isn't working on your site. 6) Create an ongoing dialogue with your customers. 7) Regularly evaluate and improve your site. Adopting these habits can help websites extract more value and build stronger customer relationships.
Bills Pr 2.0 Presentation
The document discusses emerging technologies for public relations in a Web 2.0 environment, including social media platforms and semantic web techniques. It introduces several digital marketing tools from KMP including PressRoom, a social media release template, and Ackura, a web tool for distributing and tracking videos, photos and podcasts across social networks and news aggregators in a search-optimized way. PressRoom allows PR agencies to create customized workspaces for clients to generate and distribute semantic-rich content.
Dave Kinsella's WCS Presentation
This document discusses web content strategy and management. It addresses how content can be delivered across multiple platforms while maintaining a consistent brand identity and user experience. It also explains the importance of semantic markup for content, which allows both users and software to understand the structure and meaning of content. When done properly, a semantic approach to web content has benefits like improved performance, reusability and portability of content across delivery channels.
TM Lewin - SEO 2013 Campaign
This document outlines an SEO project plan for a client with four e-commerce domains and one blog. It involves identifying potential on-site SEO issues, finding keyword opportunities, analyzing competitors' link profiles, developing content to attract links, and building links through outreach. Key tactics include opportunity mapping, content development, guest blogging, and evaluating campaign performance against goals. The overall aim is to increase natural search traffic and sales for the client in a competitive market.
Push On Digital Editors Network Presentation V14
PushON is an online marketing agency that helps NW companies improve their website visibility and get found online. The average age of UK internet users is rising as more older "silver surfers" over age 55 go online. Search engines like Google match search terms to websites in their index, ranking them based on many factors like links, freshness of content, and relevancy. To rank well, companies should write content for people in a relevant and timely way, engage audiences, and understand what search engines prioritize.
Website Audit Checklist
The document provides a checklist for auditing a website and digital strategy. It covers key topics such as infrastructure management, creative and user experience, promotion, analytics, and strategy. For each topic, it lists important questions to consider to evaluate things like site performance, design, user experience, analytics use, competitive landscape, and strategic alignment. The overall goal is to assess how well the website and digital efforts are supporting business objectives.
Search Marketing for the Holidays: Formic Media Seminar Series
The following presentation provides tips for optimizing your website, shopping feeds and PPC campaigns for holiday shoppers.
Increasing Revenue Through Local SEO & Google Places
There are over 20 million local businesses in the US alone, and not even half of them are utilizing free tools on the internet to promote their business. Learn how to increase your revenue using Google Places and local search engine optimization (SEO) tactics.
Search Marketing 101 - University of Toronto Mississauga Lecture 2011
My yearly Search Marketing guest lecture at the University of Toronto Mississauga. This lecture was delivered to the CCT 322 class of the CCIT program at UTM. Thanks go out to Prof. Tim Richardson for inviting me to speak at this continued series of talks.
Search Marketing 101 - University of Toronto MGTD06 Lecture
Dev Basu is a guest lecturer for 3rd and 4th year information marketing courses at the University of Toronto.
The following lecture was delivered to 4th year students taking the "Marketing in the Information Age" (MGTD06) course at the University of Toronto Scarborough.
I'd like to thank Prof. Tim Richardson for continuing to invite me to his courses, including adding lecture content into relevant course material such as exams, presentations, and assignments.
The 5 Most Important Benchmarks for a New SEO Client
Senior Digital Marketing Specialist Nicolette Beard walks through the 5 most important benchmarks for a new SEO client and how to create benchmark reports.You can craft marketing reports in minutes with Raven: https://raventools.com/reporting-engine/
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
What are some ways/tips for incorporating search engine optimization in to my startup?
I answered this question in an hour long talk at one of Toronto's most well-recognized startup incubators, Extreme Venture Partners.
Vertical Search - challenges and opportunities
1. Vertical search is a growing $34 billion market, with 59% of dollars migrating from other media to search. However, typical success rates for B2B site search are only around 58%.
2. The "Fried Egg Model" of search history does not address the specific needs of vertical search markets. A new approach is needed to better understand customer types and queries within a given domain.
3. RB Search is developing a technology platform to build the best specialized vertical search engines and widgets. Their goal is to aggregate over 2 billion B2B web pages into a taxonomy that can provide contextual, industry-specific answers to improve on typical search failure rates of over 50%.
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:
How to Create a System for Social Media Marketing
How to Find New Prospects by Listening to Your Audience
How to Engage with Your Community and Build Brand Awareness
How to Integrate and Track Your Marketing Efforts
Evolution Of Search And Its Impact On Marketing
This document discusses the evolution of search and its importance. It covers different types of search like keyword, navigational, and faceted search. Faceted search combines the advantages of keyword and navigational search. The document also discusses measuring the user experience of search, new technologies like semantic and real-time search, and challenges like mobile search. It emphasizes understanding user intentions and engaging users during the search process.
Seo Principles V1.0
PushON is an online marketing agency established in 2005 with 7 professionals specializing in search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO), and other online marketing services. The agency helps companies improve their website visibility by enabling people searching for their products and services to easily find their website. Key services include organic SEO, paid search marketing, social media marketing, blogging, and website analysis.
"Unstoppable Traffic" SEO cheat sheets for you
This document provides an overview of search engine optimization (SEO) strategies. It begins by defining search engines and how they work by using spiders to index web pages and rank results based on algorithms. Popular search engines like Google, Yahoo and MSN are discussed. The importance of SEO is explained by statistics showing most users only view the first few results. Key aspects of an SEO strategy are outlined, including researching keywords, optimizing on-page elements like titles and content, and developing off-page links. Ranking factors that search engines consider are described. The document concludes with basic tips for SEO optimization techniques.
7 Steps To SEO Success
A powerpoint describing the steps required to wage a successful SEO | SEM or Internet Marketing Campaign. Brought to you by Gaveltek
Social Media 101 - Power Prospecting for the New Age Professional
Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.
SEO Competitor Analysis
Learn the best way to gain insight into your Competitor's SEO strategy. Learn more at http://raventools.com/
Getting Started with SEO & SEM - Primetime Las Vegas
SEO & SEM for beginners. This presentation was given to members of Nationwide (independent retailers) in Las Vegas in February 2011.
Optimized Internet Marketing
The document discusses common mistakes made with online marketing and provides strategies to more effectively attract targeted website traffic, increase conversions, and measure success. It highlights the importance of search engine optimization (SEO) and pay-per-click (PPC) advertising, while avoiding wasted spending on irrelevant traffic. Key performance metrics like conversion rates are emphasized for analyzing what is and isn't working.
How to Get Real Business Results from Your Content Marketing Efforts
Using "Content Marketing" to grow your business in 2017 is virtually a necessity.
The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).
Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.
In this session, we'll talk about how to translate your content marketing strategy into real results for your business, including:
* How to continuously improve your content based upon insights from your analytics & other sources
* How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
* How to promote and "atomize" your content to get the maximum return on investment!
This talk was originally presented at WordCamp Miami 2017 on March 25, 2017
Menciptakan dan Membangun Website
The document discusses the six key steps in developing an interactive marketing website:
1. Site definition and planning which includes goals, audience, content, and technology.
2. Information architecture which is organizing existing content and defining site structure.
3. Site design which includes user interface, navigation, and graphic design.
4. Site construction which is building pages and adding content.
5. Site marketing which involves print, radio, direct mail and other promotional activities.
6. Tracking, evaluation and maintenance which ensures backups, management support and defined strategy.
Internet marketing
Makesteps is the best company to provide services on internet marketing in Delhi-NCR.
We provide the fastest services with affordable price
Search Engine Optimization and Management
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
More Related Content
What's hot
Push On Digital Editors Network Presentation V14
PushON is an online marketing agency that helps NW companies improve their website visibility and get found online. The average age of UK internet users is rising as more older "silver surfers" over age 55 go online. Search engines like Google match search terms to websites in their index, ranking them based on many factors like links, freshness of content, and relevancy. To rank well, companies should write content for people in a relevant and timely way, engage audiences, and understand what search engines prioritize.
Website Audit Checklist
The document provides a checklist for auditing a website and digital strategy. It covers key topics such as infrastructure management, creative and user experience, promotion, analytics, and strategy. For each topic, it lists important questions to consider to evaluate things like site performance, design, user experience, analytics use, competitive landscape, and strategic alignment. The overall goal is to assess how well the website and digital efforts are supporting business objectives.
Search Marketing for the Holidays: Formic Media Seminar Series
The following presentation provides tips for optimizing your website, shopping feeds and PPC campaigns for holiday shoppers.
Increasing Revenue Through Local SEO & Google Places
There are over 20 million local businesses in the US alone, and not even half of them are utilizing free tools on the internet to promote their business. Learn how to increase your revenue using Google Places and local search engine optimization (SEO) tactics.
Search Marketing 101 - University of Toronto Mississauga Lecture 2011
My yearly Search Marketing guest lecture at the University of Toronto Mississauga. This lecture was delivered to the CCT 322 class of the CCIT program at UTM. Thanks go out to Prof. Tim Richardson for inviting me to speak at this continued series of talks.
Search Marketing 101 - University of Toronto MGTD06 Lecture
Dev Basu is a guest lecturer for 3rd and 4th year information marketing courses at the University of Toronto.
The following lecture was delivered to 4th year students taking the "Marketing in the Information Age" (MGTD06) course at the University of Toronto Scarborough.
I'd like to thank Prof. Tim Richardson for continuing to invite me to his courses, including adding lecture content into relevant course material such as exams, presentations, and assignments.
The 5 Most Important Benchmarks for a New SEO Client
Senior Digital Marketing Specialist Nicolette Beard walks through the 5 most important benchmarks for a new SEO client and how to create benchmark reports.You can craft marketing reports in minutes with Raven: https://raventools.com/reporting-engine/
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
What are some ways/tips for incorporating search engine optimization in to my startup?
I answered this question in an hour long talk at one of Toronto's most well-recognized startup incubators, Extreme Venture Partners.
Vertical Search - challenges and opportunities
1. Vertical search is a growing $34 billion market, with 59% of dollars migrating from other media to search. However, typical success rates for B2B site search are only around 58%.
2. The "Fried Egg Model" of search history does not address the specific needs of vertical search markets. A new approach is needed to better understand customer types and queries within a given domain.
3. RB Search is developing a technology platform to build the best specialized vertical search engines and widgets. Their goal is to aggregate over 2 billion B2B web pages into a taxonomy that can provide contextual, industry-specific answers to improve on typical search failure rates of over 50%.
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:
How to Create a System for Social Media Marketing
How to Find New Prospects by Listening to Your Audience
How to Engage with Your Community and Build Brand Awareness
How to Integrate and Track Your Marketing Efforts
Evolution Of Search And Its Impact On Marketing
This document discusses the evolution of search and its importance. It covers different types of search like keyword, navigational, and faceted search. Faceted search combines the advantages of keyword and navigational search. The document also discusses measuring the user experience of search, new technologies like semantic and real-time search, and challenges like mobile search. It emphasizes understanding user intentions and engaging users during the search process.
Seo Principles V1.0
PushON is an online marketing agency established in 2005 with 7 professionals specializing in search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO), and other online marketing services. The agency helps companies improve their website visibility by enabling people searching for their products and services to easily find their website. Key services include organic SEO, paid search marketing, social media marketing, blogging, and website analysis.
"Unstoppable Traffic" SEO cheat sheets for you
This document provides an overview of search engine optimization (SEO) strategies. It begins by defining search engines and how they work by using spiders to index web pages and rank results based on algorithms. Popular search engines like Google, Yahoo and MSN are discussed. The importance of SEO is explained by statistics showing most users only view the first few results. Key aspects of an SEO strategy are outlined, including researching keywords, optimizing on-page elements like titles and content, and developing off-page links. Ranking factors that search engines consider are described. The document concludes with basic tips for SEO optimization techniques.
7 Steps To SEO Success
A powerpoint describing the steps required to wage a successful SEO | SEM or Internet Marketing Campaign. Brought to you by Gaveltek
Social Media 101 - Power Prospecting for the New Age Professional
Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.
SEO Competitor Analysis
Learn the best way to gain insight into your Competitor's SEO strategy. Learn more at http://raventools.com/
Getting Started with SEO & SEM - Primetime Las Vegas
SEO & SEM for beginners. This presentation was given to members of Nationwide (independent retailers) in Las Vegas in February 2011.
Optimized Internet Marketing
The document discusses common mistakes made with online marketing and provides strategies to more effectively attract targeted website traffic, increase conversions, and measure success. It highlights the importance of search engine optimization (SEO) and pay-per-click (PPC) advertising, while avoiding wasted spending on irrelevant traffic. Key performance metrics like conversion rates are emphasized for analyzing what is and isn't working.
How to Get Real Business Results from Your Content Marketing Efforts
Using "Content Marketing" to grow your business in 2017 is virtually a necessity.
The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).
Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.
In this session, we'll talk about how to translate your content marketing strategy into real results for your business, including:
* How to continuously improve your content based upon insights from your analytics & other sources
* How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
* How to promote and "atomize" your content to get the maximum return on investment!
This talk was originally presented at WordCamp Miami 2017 on March 25, 2017
Menciptakan dan Membangun Website
The document discusses the six key steps in developing an interactive marketing website:
1. Site definition and planning which includes goals, audience, content, and technology.
2. Information architecture which is organizing existing content and defining site structure.
3. Site design which includes user interface, navigation, and graphic design.
4. Site construction which is building pages and adding content.
5. Site marketing which involves print, radio, direct mail and other promotional activities.
6. Tracking, evaluation and maintenance which ensures backups, management support and defined strategy.
What's hot (20)
Search Marketing for the Holidays: Formic Media Seminar Series
Search Marketing for the Holidays: Formic Media Seminar Series
Increasing Revenue Through Local SEO & Google Places
Increasing Revenue Through Local SEO & Google Places
Search Marketing 101 - University of Toronto Mississauga Lecture 2011
Search Marketing 101 - University of Toronto Mississauga Lecture 2011
Search Marketing 101 - University of Toronto MGTD06 Lecture
Search Marketing 101 - University of Toronto MGTD06 Lecture
The 5 Most Important Benchmarks for a New SEO Client
The 5 Most Important Benchmarks for a New SEO Client
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Social Media 101 - Power Prospecting for the New Age Professional
Social Media 101 - Power Prospecting for the New Age Professional
Getting Started with SEO & SEM - Primetime Las Vegas
Getting Started with SEO & SEM - Primetime Las Vegas
How to Get Real Business Results from Your Content Marketing Efforts
How to Get Real Business Results from Your Content Marketing Efforts
Similar to Mark Rogers Blogging
Internet marketing
Makesteps is the best company to provide services on internet marketing in Delhi-NCR.
We provide the fastest services with affordable price
Search Engine Optimization and Management
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
Web 2.0 new metrics new media oct 2011
"New Metrics for New Media" workshop presentation by Margaret Francis, Susan Etlinger, Blake Robinson at Web 2.0 NYC Oct 10 201
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...
The idea isn't really to outsmart Google but rather all of your competitors to achieve first page placement in search results. Nearly 90% of all search users never make i t past the first page. Make your site count. Get the traffic you deserve. Learn more in this educational presentation.
C:\Documents And Settings\Davidh\My Documents\Project Metal Services V11 Us
Media Analytics Services from Context Analytics and Project Metal including Influencer ID, Conversation Mapping and Dyanamic Conversation Analytics
Partner Marketing Plan for Amazon Web Services
At Amazon Web Services' request, I created this partner marketing plan for their public sector group based at AWS offices in Herndon, Va.
Metrics and Measuring Success in Online Communities
The document outlines steps for measuring the success of a business community:
1. Identify business objectives such as increasing customer loyalty or brand awareness.
2. Prioritize the objectives based on importance to the business.
3. Choose quantitative and qualitative metrics to measure, such as web traffic, sentiment, or customer retention.
4. Benchmark current performance to track progress over time.
5. Identify trends in the metrics and regularly report on them.
Online Marketing, Sales and Digital Strategy
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
The Basics of Digital Marketing - Learn online marketing today!
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & Panel
The document discusses different business models for monetizing "that" apps on mobile platforms. It outlines five main models: free, freemium, paid, data extensions, and sales. It then focuses on the freemium and data extension models, providing examples of how brands can monetize free apps through advertising, sponsorships, licensing, and acquisitions. Lastly, it covers principles for designing effective mobile experiences and engaging analytics.
Acquity Group Overview 2011
Acquity Group is a leading digital marketing and commerce company recognized for its innovative mobile solutions and trusted partnerships with over 500 clients on thousands of projects. It has expanded globally including into China and acquired a mobile platform in Beijing. The company performs evaluations of mobile commerce functionality for organizations and published the results in its 2011 Mobile Commerce Data Book.
Gage Social Media
Gage is a marketing agency that specializes in social media solutions. It was formed in 1992 and has offices in Minneapolis, Los Angeles, and Redmond. Gage blends technology and marketing to drive behavior change for major brands. It provides strategy, consulting, software integration, promotions, and other services to help clients maximize the impact of social media. Gage takes a data-driven approach to social media, using tools like social CRM to engage audiences and measure results. Case studies demonstrate how Gage has helped companies like 3M, Microsoft, and Medtronic achieve their social media goals.
Business Model Canvas blocks
I did a quick run down of the different blocks on the Business Model Canvas at Ajujaht (Estonian entrepreneurship competition), which we followed by a brain dump of the team members on the canvas itself.
Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11
This my presentation from SMX East 2011 that focuses on actionable reports for executives and clients in regard to demonstrating SEO and social media campaign success. This presentation highlights report elements that are helpful for the Higher-Up's to understand what's happening and how to build an ongoing and fruitful relationship.
More effective & future proof channel sales operations
1) The document discusses how to transform channel sales operations to make them more effective and futureproof. It provides advice on conducting a gap analysis of processes, people, and tools and creating a roadmap to prioritize improvements.
2) It recommends creating a one-page problem statement to get all stakeholders on the same page about the challenges and opportunities in channel operations. This includes the current situation, key challenges, and a call to action.
3) The document also stresses the importance of understanding partners' needs and creating a shared mission and vision. It provides examples of domains where partners expect support, such as business relationship management, sales enablement, and incentive management.
What Does Affiliate Marketing Mean in Europe?
Platform-A is the world's largest media company, with a global footprint across many countries in Europe and worldwide. They help advertisers like airlines reach the right audiences at the right time through performance marketing solutions. A case study showed how Platform-A helped TUIfly increase sales over 4 years through affiliate and search marketing. A survey of European affiliates found that service is the most important quality they look for in an affiliate network, and that vouchers are a controversial tactic that some feel devalues brands. Looking ahead, content will be key to driving new customers, and regulation and defining ethical practices will be important.
Applying the science of measurement to the art of advertising - 20 january 2...
The document summarizes a presentation about applying measurement and analytics to marketing. It discusses key topics like:
- Establishing key performance indicators to measure marketing effectiveness
- Using metrics like return on marketing investment and customer lifetime value
- The need for accountability and demonstrating marketing ROI
- Testing and optimizing marketing campaigns using A/B and multivariate testing
- Measuring social media marketing through engagement, involvement, and other relevant metrics.
Driving Traffic and Generating Leads From Your Website for CTAs
This document discusses various strategies for driving traffic and generating leads from a website, including search engine optimization, content marketing, email marketing, and lead capture. It notes that millionaire investors frequently use investment providers' websites and value high-quality online tools. It also emphasizes the importance of content, listings, social media, and other methods to improve a company's online visibility and drive traffic from search engines and referrals.
Business model canvas_poster
The document outlines the key elements of the Business Model Canvas template, including value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It provides descriptions and examples for each element, as well as questions to help users evaluate their business model.
Business model canvas_poster
The document outlines the key elements of the Business Model Canvas template, including value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It provides descriptions and examples for each element, as well as questions to help users evaluate their business model.
Similar to Mark Rogers Blogging (20)
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...
C:\Documents And Settings\Davidh\My Documents\Project Metal Services V11 Us
C:\Documents And Settings\Davidh\My Documents\Project Metal Services V11 Us
Metrics and Measuring Success in Online Communities
Metrics and Measuring Success in Online Communities
The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & Panel
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & Panel
Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11
Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11
More effective & future proof channel sales operations
More effective & future proof channel sales operations
Applying the science of measurement to the art of advertising - 20 january 2...
Applying the science of measurement to the art of advertising - 20 january 2...
Driving Traffic and Generating Leads From Your Website for CTAs
Driving Traffic and Generating Leads From Your Website for CTAs
More from InBlackandWhite
B2B Social Media - David Edmundson-Bird
This document provides an introduction to using social media in business-to-business (B2B) contexts. It discusses how B2B differs from business-to-consumer in terms of purchase decisions being more complex and involving networks of influencers. The document outlines how B2B brands can position themselves and engage with various stakeholders in their "networks of persuasion" through social media. These stakeholders include customers, suppliers, trade associations, and collaborators. It also provides a top ten tips list for B2B social media strategists, emphasizing thinking about all network participants, using social media to distinguish the brand, and influencing rather than directly selling.
B2B Email Marketing - Lee Chadwick
Lee Chadwicks's B2B Email Marketing presentation was performed for InBlackandWhite's B2B Digital Strategies seminar in Manchester.
http://inblackandwhite.tv/upcoming-events/b2b-digital-strategies-manchester/
B2B Seo Tactics - Alex MacLennnan
B2B SEO requires a different strategy than B2C SEO. It is important to understand the B2B sales process and be visible at each stage of a customer's research. Key aspects of a successful B2B SEO strategy include engaging different types of buyers within an organization, carefully selecting relevant keywords, creating comprehensive content on the website and beyond, and getting other sites to link back to your content. The goal is to establish expertise and be found throughout the customer's research and buying process.
Simon Rogers - Leveraging Communities
This document discusses how to leverage online communities for digital engagement and brand messaging. It outlines an approach that involves identifying relevant online conversations, communities, and influencers related to a brand's proposition and objectives. Data on conversations is analyzed to recommend who to engage with and what messages to use. The goal is to develop creative and measurable engagement campaigns by joining relevant conversations in an authentic way. Metrics are used to identify influential stakeholders and map how information flows between them on a given topic.
Gez Daring - Building Online Communities
Community Memory 1973 was the first public bulletin board system experiment in Berkeley, California. It aimed to understand how people would exchange information via computer.
Online communities have evolved significantly since the 1970s, beginning with Usenet in 1979 and organized into topic-based newsgroups. Multi-user dungeons in the 1980s allowed for text-based virtual worlds. Chat rooms and bulletin board systems hosted on individual systems also emerged. Today, threaded internet forums and social networks facilitate online communities.
Gez Daring - Online Communities Dos and Don'ts
This document provides guidance on how to effectively engage with online communities. It lists dos and don'ts for businesses. The key dos include listening to conversations, monitoring your brand, responding and reacting to feedback both online and offline, being aware of trends, adding value to users' experiences, encouraging user generated content, and understanding the hidden benefits of social media engagement. The don'ts include just broadcasting messages, using social media indiscriminately, expecting users to automatically engage without adding value, engaging in misleading or illegal practices, and using legal threats against users. Real-world examples like Wispa, Obama campaigns, and Habitat's hashtag hijacking are provided.
Jon Keefe - Online Communities
Jon Keefe's presentation on Building Online Communities given at our Manchester Seminar on the 1st July and in London on the 6th July
Understanding the Social Media Landscape - Gez Daring
This document discusses strategies for engaging with social media. It recommends businesses listen to conversations, respond respectfully, monitor trends, add value for customers, encourage user participation, and set their brand free within communities rather than just broadcasting messages. The document warns against spamming, hijacking discussions, pushing sales too aggressively, or using legal threats in response to unfavorable content. Overall, it presents social media as an opportunity for businesses to engage audiences in a genuine, helpful way rather than just promoting themselves.
Blogging - Paul Fabretti
Presentation about corporate blogging given by Paul Fabretti, from Gabba, at InBlackandWhite's Social Media Master Class
Jon Keefe - Future Of Video
Open standards for online video will allow for easier sharing, editing and searching of video content. This will challenge brands and their copyright policies while providing opportunities for deeper consumer engagement. It will also require agencies and advertisers to develop new skills to leverage video assets across different platforms and social media. Mobile devices will increasingly be used to both consume and distribute user-generated video online.
SMS Marketing
SMS Marketing Presentation performed by James MacDonald from 2Ergo at InBlackandWhite's mobile marketing seminar
Geolocation Services
Geolocation Services presentation performed by Martin Bryant at InBlackandWhite's Mobile Marketing Seminar
DOs and DON'T of Social Media
Presentation done by Gerard Daring of KMP Digitata on the 16th and 17th September for InBlackandWhite's "Social Media and Buzz Monitoring" Seminar. inblackandwhite.tv
Are you Social Media ready?
Presentation done by Jon Keefe of KMP Digitata on the 16th and 17th September for InBlackandWhite's "Social Media and Buzz Monitoring" Seminar. inblackandwhite.tv
Buzz Monitoring
Market Sentinel provides reputation and brand monitoring, analysis, and management services. Their tools and techniques include influence analysis, buzz monitoring, sentiment tracking, and recommendations to improve social media strategies. Some client success stories include helping H&R Block grow awareness by 52% and tax services business by 11%, and aiding Cadbury in relaunching the Wispa bar which led to over 80 million bars sold.
Simon Rogers
Simon Rogers, Head of Sales at Market Sentinel presents "How to manage your reputation and measure the ROI."
Simon presented at KMP Digitata's Reputation Management seminar on the 7th May at the MDDA in Manchester.
Are you ready to manage your company's reputation?
The MD of KMP Digitata, Jon Keefe presents the case for companies to use social media as part of the Marketing Strategy, as well as stressing the importance of making sure that your company is ready to manage the workload of social media.
Dave Kinsella's WCS London
The document discusses web content strategy and management. It defines web content as written material for websites and discusses how content should remain constant while delivery platforms may change. It emphasizes making content portable and machine-readable through semantic markup. This allows both users and software to understand the structure and meaning of content. Semantic tagging of content also improves performance, allows content reuse in different contexts, and facilitates content sharing.
Creative Virtual, Chris Ezekiel's presentation
The document introduces an AI virtual assistant solution called Creative Virtual that can be implemented on websites to provide natural language interactions for users. The solution uses rule-based artificial intelligence and dialogue trees to understand users and complete tasks or transactions. It also provides reporting tools to analyze user data and improve the system. Creative Virtual has been successfully implemented for many large companies to reduce call volumes and improve customer experience.
Interactive Marketing Show 04.11.08
This document discusses the rise of social media and its implications for public relations. It notes that social media has grown tremendously, with hundreds of millions of users engaging on sites like Facebook, YouTube, and blogs. PR must now focus on reputation management, engaging communities through transparency and participation rather than traditional message control. The key aspects of PR 2.0 involve listening to customers, responding to conversations, stimulating discussions through outreach and content sharing, and looking for return on involvement rather than just broadcasts.
More from InBlackandWhite (20)
Understanding the Social Media Landscape - Gez Daring
Understanding the Social Media Landscape - Gez Daring
Are you ready to manage your company's reputation?
Are you ready to manage your company's reputation?
Recently uploaded
State of D2C in India: A Logistics Update
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Efficient PHP Development Solutions for Dynamic Web Applications
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Discover the Beauty and Functionality of The Expert Remodeling Service
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Lukas Rycek - GreenChemForCE - project structure.pptx
Projekt GreenChemForCE
Podporujeme zelený chemický průmysl ve střední Evropě
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【网址🎉ac22.net🎉】
【网址🎉ac22.net🎉】欧洲杯投注是体育博彩和在线赌场之一，得益于UKGC的三项许可。 成立之初是三名博彩公司将40家博彩商店的合并的结果，共同创建一家名为欧洲杯投注的公司。 欧洲杯投注在线赌场为游戏爱好者提供了300多种游戏，其中200多种老虎机，其他游戏包括二十一点，轮盘，真人荷官和真人赌场等。
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
AI Transformation Playbook: Thinking AI-First for Your Business
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】
【网址🎉ac55.net🎉】欧洲杯赌球是世界上历史最悠久的博彩公司之一。其历史可以追溯到十九世纪末，确切时间是1886年。这家英国公司拥有超过15000名员工，是博彩行业规模最大的公司。欧洲杯赌球是英国最受欢迎的实体博彩公司之一，其排名仅次于欧洲杯赌球，旗下2800家投注站遍布全英国。
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
Prescriptive analytics BA4206 Anna University PPT
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Virtual Leadership and the managing work
Virtual leadership is a form of leadership in which teams are managed via a remote working environment.
Like traditional leadership roles, virtual leaders focus on motivating employees and helping teams accomplish their goals.
Virtual leadership focuses heavily on improving collaboration through communication, accountability, and transparency
Cover Story - China's Investment Leader - Dr. Alyce SU
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambarRecently uploaded (20)
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
Lukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptx
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Mark Rogers Blogging
- 1. Making a blog drive ROI using monitoring London 25 th April 2008
- 7. Biggest positive topics LiveBuzz 11 th March-10 th April 2008 Tesco plc
- 8. Fastest-growing positive topics LiveBuzz 11 th March-10 th April 2008 Tesco plc
- 9. Domains with most positive mentions LiveBuzz 11 th March-10 th April 2008 Tesco plc
- 13. Case study Avis UK: “trustworthy car hire”
- 15. The result …