This document discusses different types of retailers and retail organizations. It describes retailers classified by amount of service provided, product line, relative prices, and organization. The major types of retailers include specialty stores, department stores, superstores, supermarkets, convenience stores, discount stores, off-price retailers, and warehouse clubs. Non-store retailing is discussed including direct mail, catalogs, telephone shopping, the internet, TV home shopping, home and office parties, door-to-door contact, and vending machines. The major types of retail organizations covered are corporate chain stores, retail cooperatives, voluntary chains, franchise organizations, and merchandising conglomerates.