With Distributed Email Template Manager, brands that utilize a distributed marketing model can provide email marketing abilities to their local teams, while retaining a comprehensive view of the campaign execution process and managing brand messaging at the corporate level. Distributed Email Template Manager gives brands the ability to establish content guidelines, i.e. header, footer, etc., while allowing regional teams to tailor content to their distinct audience. The tool enables brand managers to review content before deployment, in order to ensure consistent brand message and streamlined campaign execution process. Distributed Email Template Manager also empowers regional teams (field offices, agents, reps, local stores, franchise owners) to build contact strategies based on target-specific insights and deliver the right content to their customers, compliant with the set brand guidelines. Distributed Email Template Manager gives brands: -Corporate brand governance -Autonomy at the local level -Streamlined distributed email templates -Centralized approval process for all content prior to deployment -Customizable content embedded into client applications -A stand-alone application offering a simplified interface for regional team use -Ability to drive more relevant communication to local audiences

1. DistributedEmailTemplateManager
Manage Content at a Corporate Level, Autonomy at a Local Level
Companies are increasingly placing value on brand consistency in
distributed marketing environments. With this, there is also a growing
need to communicate in close to real-time with their end customers
based on localized conditions, events, and information.
But field marketing offices, franchises, and local stores still need to
maintain brand integrity and corporate content guidelines. These
localized field reps also need a simplified way to select the needed
content, target their audience, and track and measure their customer
communications.
Scalable, Pre-Defined, Functionality Out-of-the-Box
Distributed Email Template Manager gives brands the ability to
establish scalable content guidelines, and then define editable content
within email templates for regional team use. Corporate brand
managers then have the ability to review the content before
deployment, which gives them better control of campaign execution.
Distributed Email Template Manager also empowers regional teams
(field offices, agents, reps, local stores, franchise owners) to build
contact strategies based on valuable localized information on the
ground and, in turn, message their customers the right content, at the
right time, within the set guidelines of the brand.
For the Corporate Brand User
� Easily create and add new templates
� Define which specific content is editable by field users and what
is protected
� Send previews to field users for review and input
� Approve or deny email campaigns prior to execution
� Target, schedule, and deploy email campaigns
� Manage frequency of overall message send
� Create pivot reports and dashboards to share operational metrics
� Automate regional campaign effectiveness reports for field users
For the Field User
� Ability to view all respective regional email communications
� Create new email communications for corporate brand review
� Add pre-defined HTML content
� Apply different combinations of images and verbiage based on
same template
� Choose from a library of assets to create email communications
With Distributed Email Template Manager, companies who have a
distributed marketing model can use this tool to provide email
marketing abilities to the local teams, yet have complete oversight into
the campaign execution process, while managing the brand and
approved content at a corporate level.
Key Benefits:
∞ Corporate brand
governance
∞ Autonomy at a local level
∞ Streamlined distributed
email templates
∞ Approval workflow of all
content before
deployment
∞ Customizable content that
is embedded into client
applications
∞ A stand-alone application
offering a simplified
interface for regional
team use
∞ Ability to drive more
relevant communications
to local audiences
Technology
Yesmail Interactive • Powering Intelligent Interactions 1.877.937.6245 | sales@yesmail.com | www.yesmail.com
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