This document provides metrics and recommendations for improving email marketing performance based on data from over 5 billion emails sent in Q2 2013. Key findings include that 61% of consumers view emails on mobile devices and click-through rates are 50% lower for mobile opens compared to desktop. It also found the average active subscriber rate across industries was 7.4% and consumer services had the highest engagement rates. The document recommends optimizing emails for mobile by tailoring content and design for mobile and leveraging subscriber data to better engage customers.
This Q3 2013 edition of Yesmail’s Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn:
-What are the devices of choice when it comes to purchasing
-How much consumers spend per transaction on mobile vs. desktop
-What's the average active subscriber rate across major industries
-How the mobile path-to-purchase is changing the digital marketing landscape
-What's the correlation between the number of emails sent per week and the active subscribers in a brand's database
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsCognizant
By building end-to-end IT ecosystems and understanding
preferred communications channels, pharmaceuticals
companies can create more engaging and fruitful digital
relationships with healthcare professionals.
Auto recall challenges in the new digital world by teleperformanceTeleperformance
How are you facing the challenges of the recalls in the auto industry? How do you maintain strong relationships
through those tenuous times?
Please read our white paper - it's only 7 pages, you will LOVE it!
Via our platform providers @ Hubspot.
The Marketing Data Box gives you more than the latest marketing facts. You get graphic info and in-depth analysis we want you to share.
This Q3 2013 edition of Yesmail’s Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn:
-What are the devices of choice when it comes to purchasing
-How much consumers spend per transaction on mobile vs. desktop
-What's the average active subscriber rate across major industries
-How the mobile path-to-purchase is changing the digital marketing landscape
-What's the correlation between the number of emails sent per week and the active subscribers in a brand's database
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsCognizant
By building end-to-end IT ecosystems and understanding
preferred communications channels, pharmaceuticals
companies can create more engaging and fruitful digital
relationships with healthcare professionals.
Auto recall challenges in the new digital world by teleperformanceTeleperformance
How are you facing the challenges of the recalls in the auto industry? How do you maintain strong relationships
through those tenuous times?
Please read our white paper - it's only 7 pages, you will LOVE it!
Via our platform providers @ Hubspot.
The Marketing Data Box gives you more than the latest marketing facts. You get graphic info and in-depth analysis we want you to share.
E-Marketing in the Pharmaceutical Industry (a student presentation)SunnyShah
As a way of giving back to our university, The University of the Sciences in Philadelphia, Dominic, Rina, and myself gave a presentation about "e-Marketing in the Pharmaceutical Industry".
All points taken from this presentation were only used by students for educational purposes and much of the information was gathered from the 8th annual ePharma Summit that we went to.
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
Connect Direct Mail With Marketing Automation - New WhitepaperDennis Kelly
Download our new PURL Marketing Whitepaper and learn how recent advances let you easily connect inbound marketing automation with outbound direct mail to maximize campaign results. Direct marketing is best at finding new leads quickly. Marketing Automation is best at nurturing leads for higher close rates. This PURL Marketing Whitepaper dives into the ways to make these two, previously disconnected efforts, work together for better marketing results.
[Article] Redefining Supply Chains to better respond to global catastrophesBiswadeep Ghosh Hazra
COVID-19 has pretty much made the majority of the world sit inside its homes for the last 7-8 months resulting in a massive disruption in major industries like Tourism, Retail, Aviation, Hospitality, Realty, to name a few. Historically, every time there has been a global catastrophe, Supply Chains have taken a massive hit. It is, therefore, high time that businesses come together to Reorganize, Redefine, and Redesign supply chains globally.
This article tries to touch upon the important points that need to be followed in order to establish supply chain management systems that are responsive to not only global threats but local as well. In addition, it also talks about the perfect Supply Chain Management System, and the measures to Reorganize, Redefine, and Redesign the supply chains in the current context or in the context of a global catastrophe.
Aleksandar Stojanovic shocked and woke up some sleeping marketers, brand directors and communication leaders from the pharma and healthcare industry during his talk at the "Global Pharma Marketing Summit" in 2012, where he enjoed giving some candid real-world advice on "How to crack the corporate piggybank for serious digital investments." On a side note he shared some hints on how to make pharma marketing and brand stories suck less.
5 ways to succeed with digital pharma marketingJo Peddhinti
Go beyond your average webinars and banner ads. Discover innovative ways to improve your digital marketing strategy. Set your brand apart from competition and improve your ROI.
Adjust’s annual App Trends 2020 report for long-term trends based on data from 2019 sheds light on insights into how COVID-19 has affected the app economy by comparing Q1 2019 and Q1 2020 figures.
The aim of this presentation is to help Digital Marketing managers to implement an efficient e-marketing strategy in the particular and constrained environment of the pharmaceutical industry. This presentation can also be a good opportunity for Operational Marketing professionals jammed with the traditional 4p to realise that implementing a 360° marketing strategy is not only aligning Web and Marketing (or vice versa).
I took the opportunity of the success of my previous release to enhance and complete some slides in this V2.0. You will discover how a Biopharmaceutical company (Celgene) has taken a good start after my advises in 2010 and how they have implemented an e-marketing strategy with the evolution of their Internet portals and their connections to medical portals.
It seems to me that you can significantly improve your knowledge of e-marketing tactics with free tools in order to audit and monitor your consumer’s behaviours in the digital space by reading my other presentation: Digital Marketing Management.
eMarketer Webinar: Holiday Shopping 2014—Online Trends and ForecasteMarketer
Holiday sales are known to make or break retailers, and 2014 is shaping up to be even stronger than last year. Topics in this webinar include: How much will holiday ecommerce and overall sales grow? Is mobile eclipsing desktop in ecommerce? Are beacons and visual search ready for primetime? Will supply chain troubles plague retailers again this year?
During the holiday season upon us, marketers seek not to just meet, but exceed Q4 projections. 2013's shortened holiday season placed even greater weight on reaching the on-the-go shopper.
This edition of Yesmail’s Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn:
-What are the devices of choice when it comes to purchasing
-How much consumers spend per transaction on mobile vs. desktop
-What's the average active subscriber rate across major industries
-How the mobile path-to-purchase is changing the digital marketing landscape
-The correlation between the number of emails sent per week and the active subscribers in a brand's database
The report offers to marketers 25 open, click-through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help you improve your marketing programs.
E-Marketing in the Pharmaceutical Industry (a student presentation)SunnyShah
As a way of giving back to our university, The University of the Sciences in Philadelphia, Dominic, Rina, and myself gave a presentation about "e-Marketing in the Pharmaceutical Industry".
All points taken from this presentation were only used by students for educational purposes and much of the information was gathered from the 8th annual ePharma Summit that we went to.
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
Connect Direct Mail With Marketing Automation - New WhitepaperDennis Kelly
Download our new PURL Marketing Whitepaper and learn how recent advances let you easily connect inbound marketing automation with outbound direct mail to maximize campaign results. Direct marketing is best at finding new leads quickly. Marketing Automation is best at nurturing leads for higher close rates. This PURL Marketing Whitepaper dives into the ways to make these two, previously disconnected efforts, work together for better marketing results.
[Article] Redefining Supply Chains to better respond to global catastrophesBiswadeep Ghosh Hazra
COVID-19 has pretty much made the majority of the world sit inside its homes for the last 7-8 months resulting in a massive disruption in major industries like Tourism, Retail, Aviation, Hospitality, Realty, to name a few. Historically, every time there has been a global catastrophe, Supply Chains have taken a massive hit. It is, therefore, high time that businesses come together to Reorganize, Redefine, and Redesign supply chains globally.
This article tries to touch upon the important points that need to be followed in order to establish supply chain management systems that are responsive to not only global threats but local as well. In addition, it also talks about the perfect Supply Chain Management System, and the measures to Reorganize, Redefine, and Redesign the supply chains in the current context or in the context of a global catastrophe.
Aleksandar Stojanovic shocked and woke up some sleeping marketers, brand directors and communication leaders from the pharma and healthcare industry during his talk at the "Global Pharma Marketing Summit" in 2012, where he enjoed giving some candid real-world advice on "How to crack the corporate piggybank for serious digital investments." On a side note he shared some hints on how to make pharma marketing and brand stories suck less.
5 ways to succeed with digital pharma marketingJo Peddhinti
Go beyond your average webinars and banner ads. Discover innovative ways to improve your digital marketing strategy. Set your brand apart from competition and improve your ROI.
Adjust’s annual App Trends 2020 report for long-term trends based on data from 2019 sheds light on insights into how COVID-19 has affected the app economy by comparing Q1 2019 and Q1 2020 figures.
The aim of this presentation is to help Digital Marketing managers to implement an efficient e-marketing strategy in the particular and constrained environment of the pharmaceutical industry. This presentation can also be a good opportunity for Operational Marketing professionals jammed with the traditional 4p to realise that implementing a 360° marketing strategy is not only aligning Web and Marketing (or vice versa).
I took the opportunity of the success of my previous release to enhance and complete some slides in this V2.0. You will discover how a Biopharmaceutical company (Celgene) has taken a good start after my advises in 2010 and how they have implemented an e-marketing strategy with the evolution of their Internet portals and their connections to medical portals.
It seems to me that you can significantly improve your knowledge of e-marketing tactics with free tools in order to audit and monitor your consumer’s behaviours in the digital space by reading my other presentation: Digital Marketing Management.
eMarketer Webinar: Holiday Shopping 2014—Online Trends and ForecasteMarketer
Holiday sales are known to make or break retailers, and 2014 is shaping up to be even stronger than last year. Topics in this webinar include: How much will holiday ecommerce and overall sales grow? Is mobile eclipsing desktop in ecommerce? Are beacons and visual search ready for primetime? Will supply chain troubles plague retailers again this year?
During the holiday season upon us, marketers seek not to just meet, but exceed Q4 projections. 2013's shortened holiday season placed even greater weight on reaching the on-the-go shopper.
This edition of Yesmail’s Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn:
-What are the devices of choice when it comes to purchasing
-How much consumers spend per transaction on mobile vs. desktop
-What's the average active subscriber rate across major industries
-How the mobile path-to-purchase is changing the digital marketing landscape
-The correlation between the number of emails sent per week and the active subscribers in a brand's database
The report offers to marketers 25 open, click-through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help you improve your marketing programs.
Nearly half of all consumers now open email on a mobile device, accordingto Experian. Mirrored by how fast website traffic from smartphone users(9.69%) has increased, many ecommerce businesses are scrambling
Telecommunications is at the heart of the digital economy, driving and enabling the changing consumer behaviors and demands that have transformed how people consume products and services across many sectors. However, digitization is as much a struggle for Telcos as it is for traditional organizations in many industries.
Our latest survey of over 5700 mobile consumers in the US and Europe has found, for example, that consumers are discontented with their operators.
Mobile devices currently claim a mere 16% of the video ad spend, but their share will balloon to 40% in five years due to rapid adoption of video viewing on devices- especially tablets.
Courtesy of: Direct Marketing News
Yesmail Email Marketing Compass | Q4 2014 Recap: The Season of MobileYes Lifecycle Marketing
The holiday rush has settled and the Q4 email performance results are in. Yesmail analyzed billions of emails sent in Q4 of 2014 and compared them to Q4 of 2013 to gauge how mobile trends have changed year-over-year.
Read this edition of Yesmail’s Email Marketing Compass to learn how shifting consumer preferences have changed the email landscape and the way subscribers are interacting with their inbox. You will discover :
-The growth in mobile adoption rates amongst marketers and how they affect the bottom line
-How mobile and desktop metrics compare in terms of conversion rates and average order value (AOV)
-The surprising effect of seasonal email volume increase on customer engagement
Digital Transformation for Utilities: Creating a Differentiated Customer Expe...Cognizant
Utilities stand to reap large gains in customer-service efficiencies and user experience satisfaction by adopting a mobile-centric approach with apps that cover a wealth of transactional and engagement features.
Ericsson ConsumerLab: Keeping smartphone users loyal Ericsson
This report assesses the impact of network performance on consumer loyalty to operators.
The main purpose of the report was to identify what drives customer loyalty to operators, and in addition the monetary value that can be gained by improving network performance.
For more from our ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
Mobile innovation & The next step in Multichannel CommerceMarcel Schut
Just as mobile is changing the shopping paradigm for consumers, it is also creating new opportunities for retailers. Mobile capabilities help retailers serve numerous goals encompassing the entire customer life-cycle, including revenue generation, customer relationship building, and cost reduction
The gap between subscriber response and engagement
The gap between mobile and desktop click and CTO rates
The gap between smartphone, desktop and tablet purchases
Mobile first is an organizational approach to create better quality e-mailers for electronic media campaigns. It emphasizes on a better user interface and experience for users on their mobile devices.
Similar to Yesmail’s Email Marketing Compass: The Mobile Effect (20)
ACCOUNT UPDATE: We’ve got a new home. Follow us at Yes Lifecycle Marketing. One Brand, One Mission, One Partner. We’ve brought Yesmail’s cross-channel platform, agency services, robust data & database management under one cohesive roof.
Lands’ End: High Quality Guaranteed – For Products and Email MarketingYes Lifecycle Marketing
Lands’ End has a rich heritage: it started in a Chicago basement office as a mail-order company for yachting gear in 1963. Since then, the retailer has evolved into a multichannel lifestyle leader with operations across the world. What hasn’t changed over the past five decades has been Lands’ End’s commitment to high-quality and timeless style, excellent service, and putting customers first.
In Lands’ End’s long history, the brand has never been one to shy away from changing with the times and trying new things, especially when it comes to marketing. Prior to 2013, Lands’ End generated consistent revenue through a solid email program that included transactional messages and marketing that incorporated segmentation strategies based on customer attributes, purchase history, and behavior. Lands’ End has enhanced its email program even further since coming on board with Yesmail, the email service provider within Yes Lifecycle Marketing—campaigns have become more targeted and automated.
In this latest edition of Yesmail’s annual lookbook, review examples of:
-Sticky content like trivia, comics, and photo of the week in a recurring section of an email meant to engage readers
-Mobile Scalable Hybrid layout that works as a single layout for big and small screens alike with 100% readable text (no zooming or pinching needed)
-Dynamic content display that changes based on customer data such as location
-100% readable text with images off that displays email text, wether or not images are loaded
Personalization makes for effective email marketing campaigns. But how do you determine which messaging will work best for various audience segments? Email testing can help you optimize various components of your marketing program.
Engagement Analyzer: Lifecycle Campaigns Based on Email & Purchase HistoryYes Lifecycle Marketing
With Engagement Analyzer, marketers are able to gain a comprehensive picture of what their most (and least) engaged subscriber segments look like and incorporate lifecycle email strategies to move subscribers from one engagement bucket to the next.
Q4 is approaching fast and it’s time marketers start ramping up for the holiday shopping rush. Looking to kick-start your holiday campaign planning? Yesmail Interactive features key metrics and holiday planning tips from its latest email benchmark report in this three-part infographic series.
In this whitepaper, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycle—all while keeping email as the glue that holds marketing channels together.
Download the paper to gain actionable insights, such as:
-How to plan for stages in the customer lifecycle that don’t end in “buy right now”
-The primary challenges marketing executives face that are related to department silos
-Using data to recognize ‘smoke signals’ that indicate consumers are ready to buy
Capitalize on These 5 Communication Trends to Boost Email Marketing Effective...Yes Lifecycle Marketing
The ever-evolving media landscape looks nothing like it did just a few years ago. As customer behavior and preferences constantly change, marketers need to be agile in order to provide an optimal brand experience.
In this whitepaper, Yesmail covers five communication trends affecting the way consumers engage with companies. Read it now to learn how:
-Consumers are accessing email anytime, anywhere
-The passive opt-out is avoidable through activation campaigns
-Gmail is a relative newcomer but leader in the email space
Responsive emails, which automatically adapt to screen size, typically command more engagement than status quo emails when viewed on a mobile device. However, many marketers haven’t adapted to consumers’ increased mobile usage.
Read Yesmail’s overview of Q1 benchmarks to learn important insights, including:
• Variations in email engagement and conversion across devices
• How industries compare in terms of opens, clicks, and click-to-open rates
• The holiday’s effect on the percentage of active subscribers, number of mobile orders, and more
With Distributed Email Template Manager, brands that utilize a distributed marketing model can provide email marketing abilities to their local teams, while retaining a comprehensive view of the campaign execution process and managing brand messaging at the corporate level.
Distributed Email Template Manager gives brands the ability to establish content guidelines, i.e. header, footer, etc., while allowing regional teams to tailor content to their distinct audience. The tool enables brand managers to review content before deployment, in order to ensure consistent brand message and streamlined campaign execution process. Distributed Email Template Manager also empowers regional teams (field offices, agents, reps, local stores, franchise owners) to build contact strategies based on target-specific insights and deliver the right content to their customers, compliant with the set brand guidelines.
Distributed Email Template Manager gives brands:
-Corporate brand governance
-Autonomy at the local level
-Streamlined distributed email templates
-Centralized approval process for all content prior to deployment
-Customizable content embedded into client applications
-A stand-alone application offering a simplified interface for regional team use
-Ability to drive more relevant communication to local audiences
We’ve reached the tipping point where more email opens occur on mobile devices than desktops: 55% versus 45%. So today, mobile-optimized email creative is a “need-to-have” instead of a “nice-to-have.”
Download Yes Agency’s lookbook to see messages from leading companies that feature not only cutting-edge creative design, but also smart email approaches. For instance:
-Template system—streamline the email production process through a unified header/footer with stacked sections that can be added, removed or reordered
-Catch-all bottom navigation—boost clicks to other categories with a series of links at the bottom of a message
-100% readable with images off—all text is displayed and readable, whether images are actually loaded
The final quarter of the year often places heavy demands on marketers. Now that the weight of Q4 has lifted, Yesmail analyzed more than 6.4 billion emails sent during the 2013 holiday season.
Read this edition of Yesmail’s Email Marketing Compass to learn about the much disputed relationship between subscribers engagement and email domain. Other topics in the benchmark report include:
-How the four leading ISPs compare in terms of subscriber activity
-Mobile revenue generated by email
-"Hybrid” versus mobile-only email viewership
-The number of new and active subscribers during the holidays
Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Yo...Yes Lifecycle Marketing
Today, marketers have access to more customer data than ever before. At the same time, low active subscriber rates suggest that brands are missing out on the opportunity to consistently engage their customers. Savvy marketers are putting subscriber data to work and executing activation campaigns to boost engagement across the board.
Activation programs aim to engage new subscribers from the get-go and wake up inactive customers with tempting offers and personalized content.
In this whitepaper, you’ll learn:
-How to identify key subscriber segments
-The three different types of activation programs
-Where email activation campaigns fit in your marketing portfolio
Instead of theorizing on what MAY work, get actionable recommendations for your marketing strategy based on tactics that DID work across digital channels like email, Facebook, Twitter and YouTube. Download this informative report and learn how to optimize your social media and email marketing efforts with data-driven findings on 20 leading retail brands.
Here is what you will learn:
-How email marketing boosts social channel engagement by as much as 100%
-What are the most engaging (and alternatively, most utilized) days of week, time of day, campaign format, campaign frequency, and content type
-Why standardizing social engagement provides a more accurate measure of your brand's campaign performance against that of your competitors
Many of the world’s largest brands encounter deliverability issues and roughly a quarter of all emails fail to reach consumers. Email deliverability has become increasingly complicated and intimidating for even the savviest marketers.
In this white paper, Yesmail busts various myths, including:
-Deliverability is all about subject lines and trigger words
-Bulking doesn’t matter if you keep acquiring new subscribers
-Best practices around deliverability are different for B2B email marketers
Yesmail Market Intelligence, a competitive insights platform, monitors and analyzes marketing campaigns across eight digital channels: email, display ad networks, web, Facebook,
Twitter, YouTube, Instagram, and Google+.
Are your email campaigns missing pieces of flare? Check out Yesmail’s annual lookbook to learn email design practices that contribute to better open, click-through and conversation rates. The lookbook showcases real-world email campaigns that incorporate cutting edge design concepts, such as
mobile scalable hybrid layout, dynamic content display, click-to-launch app.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
3. EXECUTIVE SUMMARY:
In today’s quickly evolving email marketing field, not all email metrics are created equal.
As consumer behavior and preferences change, so do the metrics that best track and
report on them.
With the consumer in mind, Yesmail Interactive has produced this report aimed at
directing marketers’ attention to the components of their email program that best reflect
their customers’ preferences and shifting patterns of brand interaction.
This report was developed based on more than 5 billion emails sent by Yesmail Interactive in Q2 of 2013.
Introduction
Q1
Q2
Q3
Q4
= 10m Emails
5 Billion Emails
sent by Yesmail in Q2 2013
KEY FINDINGS:
Mobile:
Mobile is huge, no surprises here. In order to provide real context of its significance, this
report will explore the extent to which mobile determines email behavior and defines
conversion. 61% of consumers are now viewing email either exclusively on a mobile
device or using BOTH mobile and desktop devices interchangeably. And that’s just
scratching the surface.
Database:
Consumers are communicating their satisfaction with a marketer’s messages by way of
opening and clicking. This means attaining a growing percent of active subscribers* is
a good indication of an effective email program. In the hospitality/travel industry an
average of 23.4% of subscribers are active, while in B2B, this number is 1.5%. The gap
between those industries is largely symptomatic of the different types of products/services
they offer, their different target audiences, as well as different database composition. This
report will dive deeper into how other top industries fare in terms of subscriber activity.
*opened/clicked in the last 90 days
Standard:
While standard email metrics such as delivery, open, click and unsubscribe rates continue
to be very important to marketers, this report offers data that can be used to enhance
them. By assessing customer engagement with the brand (through database metrics)
and customer device preference (through mobile metrics), marketers can tailor and
optimize their communications to achieve better open and click rates, while discouraging
unsubscribes. As always, deliverability remains at the core of a successful email program.
For the second quarter of 2013, the average delivery rate for Yesmail clients across
all industries was above 97%. For standard metrics by industry and for insights into the
way mobile and database metrics can improve your overall email performance, let’s jump
right in.
pg. 3
4. MOBILE METRICS:
Mobile, defined here as smartphone and tablet usage, has grown significantly in the last
few years and is no longer a marketing phenomenon but a prominent fixture in the way
consumers interact with brands. However, as mobile continues to grow and becomes
the dominant mode of email viewership, it remains a puzzle for many marketers. The
significant difference between mobile and desktop click-to-open rates suggests a
disconnect between the way marketers cater to consumers who open on mobile vs. those
who prefer desktop.
Percent clickto-open desktop
Percent clickto-open mobile
48.64%
Mobile
Percent of opens
on mobile
22.56%
11.07%
• 49% of all email opens happen on a mobile device
• The average click to-open rate across all industries is 100% higher for desktop
than it is for mobile
Click-to-open rate refers to the number of people who clicked on an email after opening it
• 61% of active users view emails either exclusively on a mobile device or using
both mobile and desktop interchangeably (referred to as ‘hybrid’ or ‘hybrid
viewership’ in this report)
• 1/3 of consumers are device-agnostic: they view emails on both desktop and
mobile interchangeably without a commitment to one over the other
(hybrid users)
• 82% of mobile activity comes from Apple. This percentage is consistent with
reports on device preference based on mobile traffic and mobile email opens.
This percentage can also be attributed to Apple owning the lion share of the
tablet market and to reporting variations between Apple and Android in
images-off mode
Android – 17%
Other – 0.38%
Microsoft – 0.32%
Blackberry – 0.17%
pg. 4
Apple – 82%
5. Mobile Findings:
Mobile Click-to-Open
While 49% of emails are opened on a mobile device, the click-to-open rates on mobile
are, on average, 50% lower in comparison to desktop. This means consumers open emails
on their mobile device half the time, but don’t take any action. However, when the same
emails are opened on a desktop, consumers interact with them at a considerably higher
rate. This finding suggests marketers are missing an opportunity to effectively engage
with customers who interact on a mobile device. Let’s take a look at some examples.
Email Click-to-Open by Industry
Mobile
Industry
B2B
Consumer Services *
CPG
Entertainment
Financial Services
Healthcare
Hospitality/Travel
Marketing/Advertising
Publishing
Retail/Wholesale
Technology
% Mobile
Opens
CTO
Desktop
CTO
Mobile
39.49%
50.20%
43.51%
40.69%
51.42%
33.03%
52.59%
31.81%
34.37%
48.46%
45.80%
20.88%
30.38%
28.79%
22.40%
10.78%
41.55%
20.37%
11.71%
31.28%
21.05%
11.54%
7%
19%
12%
13%
2%
18%
9%
3%
16%
11%
4%
* This industry pertains
to services or businesses
(primarily online) that
provide a specific service,
but do not sell goods.
e.g. Open Table, Zagat,
Groupon, Match.com
When drilling into industry metrics, consumer services pops up as an interesting
category: it ranks 3rd in desktop click-to-open, but 1st in mobile click-to-open. Here are
some possible explanations:
1. The majority of marketers in the consumer services industry are based online and
that environment encourages consumers to complete transactions on-the-go.
Since email is often a primary driver of traffic to the online-only storefronts of
consumer services brands, their calls-to-action are likely easier to complete on a
mobile device.
2. Marketers in the consumer services industry recognize their customers’ device
usage patterns and optimize for their preference: 66% of their active subscribers
open emails either exclusively on mobile or prefer hybrid viewership (refer to
graph below).
The retail industry tells a different story. Whether customers are exclusively mobile readers
or hybrid readers, almost two-thirds of them view retailers’ emails on a mobile device.
However, the retail industry lands in the bottom half in terms of mobile click-to-open
rate. This finding suggests a challenge for retailers when translating their email content
from desktop to mobile environment. Due to the similar nature of the retail and consumer
services industries, it seems the retail vertical has the same potential, but retailers need to
harness the power of mobile-first email strategies to better engage their customers.
pg. 5
6. Email Viewership Preference by Industry
Industry
B2B
Consumer Services
CPG
Mobile
Entertainment
Financial Services
Healthcare
Hospitality/Travel
Marketing/Advertising
Publishing
Retail/Wholesale
Technology
% Desktop
Only
% Mobile
Only
% Hybrid
% Hybrid
and Mobile
49%
34%
45%
39%
42%
52%
32%
45%
45%
36%
43%
48%
29%
30%
28%
50%
26%
30%
30%
22%
34%
26%
3%
37%
25%
34%
8%
22%
38%
25%
34%
30%
31%
51%
66%
55%
62%
58%
48%
68%
55%
56%
64%
57%
B2B
Unlike B2C, the B2B industry’s desktop vs. mobile preference is split almost equally down
the middle with hybrid viewership comprising a minor percentage. One likely explanation
is, for the B2B industry, this metric reflects subscribers’ preferred mode of business.
Whether they are on the road, or at a desk, the primary device a subscriber uses to conduct
business remains more consistent than the one used by consumers on their personal time.
Hybrid Viewership:
The concept of hybrid viewership is defined as consumers’ casual transition between
viewing email on a desktop and viewing email on a mobile device. In 2012, 49% of
consumers were smartphone users. This number is expected to grow to 60% by the end
of 2013*. As consumers integrate smartphones more and more into their lifestyle, they
will move away from viewing email exclusively on desktop. The prominence of hybrid
viewership indicates that subscribers are choosing to respond via the most convenient
device at the time they receive the message, regardless of device preference. As a result,
hybrid email viewership is a type of behavior marketers should strongly consider as part
of the email experience.
pg. 6
* Always Connected: How Smartphones and Social Keep Us Engaged, An IDC Reseearch Report, Sponsored
by Facebook
7. DATABASE METRICS:
In the context of email, database activity is a reflection of how successful an email
program is at engaging customers, i.e. the higher the proportion of active subscribers,
the more engaged the database. Maintaining a strong percentage of database activity is
a good indication of an effective email program in terms of email deliverability, cadence,
frequency, and content.
Avg. emails per
opener: 43
• The average active subscriber rate across all
industries was 7.4%
Database
An active subscriber is defined as having opened an
email in the last 90 days
• Over 1/3 of databases had a subscriber activity
rate of 25% or higher
Avg. opens per
opener: 7
• Average number of opens per opener was 7,
while average clicks per clicker was 3. On
average, 43% of openers ended up clicking
Opens per Opener = number of opens per active subscriber
in the last 90 days
Clicks per Clicker = number of clicks per active subscriber
in the last 90 days
• On average, the number of messages sent to
an active subscriber during a 90 day period
was 3.5 per week (or 43 for the quarter)
* Findings are based on more than 5 billion email messages
sent by Yesmail Interactive in Q2 of 2012.
Avg. clicks per
clicker: 3
* Based on a 90-day period
Database Findings:
Mailing Frequency & Email Engagement
There has been much discussion over what’s the right number of emails marketers should
send per week. And though it depends on a marketer’s industry, mailing program and
customer base, what the data in the graph below demonstrates is that frequency is not an
enemy provided marketers are meeting the demands of their customer.
Percent of Active Subscribers by Number of Emails They Receive Weekly*
Less than one
Between one and two
Up to three
Between three and seven
Seven or more
0%
pg. 7
5%
10%
15%
20%
25%
* Active subscriber = someone who has opened an email in the last 90 days
8. Marketers with the highest percentages of active subscribers email every other day. Many
of the marketers in the top 1%, in terms of active subscribers, are in the consumer service
or retail industries. Many of the top performers employ a daily deal model and rely on
message relevance through the right personalization strategies. The graph below shows
that, in addition to mailing nearly every day, brands in the consumer services industry
seem to engage their active subscribers on the most frequent basis: the category has
the highest average opens per opener and clicks per clicker with 15 opens and 6 clicks
registered in the second quarter of 2013.
Email and Engagement Count by Industry
Avg. Opens
per Opener
Avg. Clicks
per Clicker
10
1
1
114
15
6
CPG
22
3
2
Entertainment
44
6
3
Financial Services
13
3
1
Healthcare
16
3
2
Hospitality/Travel
37
6
2
Marketing/Advertising
74
6
2
Publishing
55
9
3
Retail/Wholesale
55
8
3
Technology
Database
Avg. # Emails
per Opener
20
3
1
Industry
B2B
Consumer Services
* Based on a 90-day period
Who knew that sending almost daily could contribute to high customer engagement with
a marketer’s email.
Active Subscriber Rate:
Before we derive any conclusions from the data, it’s important to note that subscriber
activity rates for industries as well as individual marketers vary greatly, based on database
maturity, mailing frequency, and, especially, targeting strategies.
For instance, in some databases, the subscriber activity was lower than 5%. Upon a closer
look, we discovered it was a result of companies intentionally mailing to a small segment
of their mailable subscribers. For some brands, this may be an appropriate strategy,
dictated by their business model and changing target audience. For many, however, it
suggests that a majority of subscribers are sitting dormant with no proactive attempt to reengage them through various strategies. This is a clear area of opportunity for marketers
to engage a larger portion of their subscribers through strategic email programs such as
re-activation, nurture, life-cycle and more. No matter what percent of a database is active,
there is always room for improvement that typically leads to increase in revenue.
pg. 8
9. Database Activity Rate by Industry
1.48%
6.20%
5.37%
7.13%
7.30%
17.68%
B2B
Consumer
Services
CPG
Entertainment
Financial
Services
Healthcare
23.35%
9.69%
3.65%
15.19%
10.73%
6.81%
Hospitality/
Travel
Manufacturing
Marketing/
Advertising
Publishing
Retail/
Wholesale
Technology
Database
Standard
STANDARD METRICS
While the email landscape has changed significantly over the last decade, delivery,
open, click, click-to-open and unsubscribe rates remain relevant indicators of email
performance. Our goal is to supply marketers with the knowledge and tools to enhance
the performance of their email programs. Knowing what data to collect, as well as how to
analyze it is half the battle to better understand subscribers and, subsequently, improve all
KPIs.
Delivery
Rate
Bounce
Rate
Open
Rate
Click-toOpen Rate
Unsub
Rate
B2B
87%
13.3%
17.3%
1.6%
2.6%
9.0%
0.45%
Consumer Services
98%
2.5%
13.2%
2.3%
3.2%
17.8%
0.02%
CPG
96%
4.4%
16.0%
2.2%
3.4%
13.8%
0.16%
Entertainment
97%
3.2%
15.3%
1.9%
2.8%
12.3%
0.04%
Financial Services
92%
7.6%
23.0%
0.7%
1.4%
3.2%
0.04%
Healthcare
88%
12.5%
19.5%
4.3%
6.4%
22.2%
0.12%
Hospitality/Travel
98%
1.7%
17.7%
1.9%
2.5%
10.5%
0.03%
Marketing/Advertising
90%
10.4%
9.0%
0.5%
0.8%
5.8%
0.08%
Publishing
96%
3.9%
16.3%
2.9%
4.4%
18.1%
0.03%
Retail/Wholesale
97%
2.7%
14.7%
1.8%
2.4%
11.9%
0.06%
Technology
97%
2.9%
17.9%
0.9%
1.4%
5.2%
0.11%
Industry
Findings
• Overall
deliverability is 97%
• Overall click-to open rate is 12.8%
Unique
Total
Click Rate Click Rate
* Yesmail does not count multiple opens and/or clicks as part of an email’s open rate.
Open rate is calculated solely based on unique opens.
pg. 9
10. RECOMMENDATIONS:
Mobile:
Recommendations
Make a point of optimizing for mobile by adopting the following key mobile-first
principles:
• Tailor content to the mobile context: this tactic leads to higher click-through
rates and engagement
• Implement mobile email design to promote email readability and interaction
• Leverage mobile functionality
To learn more about mobile-first, check out the Why Stop Here? section on the next page.
Database:
Knowing your database means knowing your customers.
It is imperative for marketers aiming to engage a larger segment of their subscribers to
gain and maintain a comprehensive view of their database composition. It enables them
to:
• Identify different segments by customer activity, behavior and purchase history
• Track subscribers through their entire lifecycle and instantly understand the
engagement level of each subscriber
• Take proactive measures to limit churn and grow the active subscriber base
Moreover, knowing their database allows marketers to develop strategic programs tailored
to each of their subscriber segments, such as:
• Welcome & activation programs
• Reactivation programs
• Upsell programs
• Loyalty programs
• Newsletter programs
Cleanliness is next to godliness
Performing regular data hygiene is essential for maintaining a clean database and limiting
deliverability risks such as bulking and blacklisting. Instead of suppressing large numbers
of mailable users due to deliverability risks, marketers should proactively clean their
databases frequently and integrate data hygiene practices in their sign-in process.
To learn all about data hygiene, database segmentation, and different email programs to engage customers, check
out the Why Stop Here? section on the next page.
pg. 10
11. WHY STOP HERE?
Yesmail Interactive is dedicated to helping brands remain on top of the changing digital
marketing landscape by providing proprietary research on industry-defining trends and
actionable recommendations on how marketers can improve their programs and achieve
higher ROI. But don’t believe what we have to say, check out these resources to learn how
to get the most out of your marketing efforts.
Mobile Optimization & Design:
[WEBINAR]
Mobile-First Email
Strategies: Thinking
Beyond Just Design
Resources
[WHITEPAPER]
Mobile Email Design:
Marketing Fit for the
Small Screen
[INFOGRAPHIC]
Scalable vs. Responsive
Email Design
Database Segmentation:
[WEBINAR]
Ready, Set, Segment! Using
Email Behavioral Data to Target
Customers and Drive Engagement
[BLOG POST]
Customer
Segmentation 101
Email Deliverability & List Hygiene
[WHITEPAPER]
End the Nightmares!
10 Email Deliverability
Myths Debunked
[BLOG POST]
Dirty Database: the Flat
Tire on the Road Trip
to Deliverability
Email Programs
pg. 11
[WHITEPAPER]
Turbocharge Your Email
Marketing through Better
Transactional Messages
[WHITEPAPER]
5 Steps to Email
Newsletter Mastery
-
[BLOG POST]
Why an Email Welcome
Series Is Essential to
Building a Relationship
12. GLOSSARY:
Mobile:
Glossary
% Mobile Opens = Mobile Opens/Total Opens
% CTO Desktop = Unique Clicked Desktop/Opened Desktop
% CTO Mobile = Unique Clicked Mobile/Opened Mobile
% Desktop Only = Proportion of email viewers who only used
desktop to interact with email
% Mobile Only = Proportion of email viewers who only used
mobile to interact with email
% Hybrid = Proportion of email viewers who switched between
mobile and desktop to interact with email
Database:
% Mailable Database = Total Mailable Users/Total Users
% Active Subscribers = Proportion of database subscribers with
opens clicks in the last 90 days
Avg # Emails per Opener = Number of emails an active subscriber
received in the last 90 days
Opens per Opener = Number of opens per active subscriber in
the last 90 days
Clicks per Clicker = Number of clicks per active subscriber in
the last 90 days
Standard:
pg. 12
Open Rate = Opened/Delivered
Total Click Rate = Total Clicks/Delivered
Click-to-Open Rate = Unique Clicks/Opened
Unsubscribe Rate = Unsubscribe/Delivered
13. We power intelligent customer interactions. We give you the insights
to recognize and understand your customer to deliver contextually
relevant digital communications – while respecting their preferences
and privacy. We help marketers evolve their customer relationships
through intelligent interactions via technology, insights and services
in a near real-time multichannel environment. We help you compete
in the age of the customer.
For more information, visit www.yesmail.com.