The document provides an overview of email design features and capabilities from Yes Agency's 2014 lookbook. It includes 18 sections that describe elements like mobile scalability, social excerpts, registration forms, polls, status bars, navigation, landing pages, templates, and responsiveness. Case studies are presented for 9 clients that used Yes Agency's services to create email template systems and newsletters, including Intel, Marriott, See's Candies, and eBay. The document concludes by describing Yes Agency as the longest-running dedicated email design agency and lists some of its award wins.
In this latest edition of Yesmail’s annual lookbook, review examples of:
-Sticky content like trivia, comics, and photo of the week in a recurring section of an email meant to engage readers
-Mobile Scalable Hybrid layout that works as a single layout for big and small screens alike with 100% readable text (no zooming or pinching needed)
-Dynamic content display that changes based on customer data such as location
-100% readable text with images off that displays email text, wether or not images are loaded
This presentation is an introduction to SalesForce1 mobile platform. You can find some demos of Customizing the navigation menu, Creating new compact layout and creating global actions.
Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Be...David Jones
At the inaugural Facebook marketing conference in New York City on Feb. 29,
Facebook announced the most fundamental reimaginings of the way brands participate with
the Facebook community since Brand Pages were first introduced.
From the new Timeline design, to new content considerations, to apps, to community management
to how media can be used as an amplifier—everything has been given a new veneer.
These changes not only affect the look of a brand’s page, but also how a brand’s fans interact
with and experience the content on that page.
With all brand pages automatically being switched to the Timeline design on March 30, Proximity’s
SocialWork team has created the following list of immediate considerations to ensure
your page is ready for the Timeline Era.
Overview of the changes to brand pages with the introduction of Facebook Timeline. Screenshots of several brand examples with different elements being highlighted. Cover photo rules and dimensions discusses, along with apps, paid media and landing pages. Deck from presentation to colleagues. Feel free to get in touch with questions.
Our “App Creation Guide” will show you the step by step process to create your mobile app with the 3D Issue App Platform. You don’t need any coding knowledge!
In this latest edition of Yesmail’s annual lookbook, review examples of:
-Sticky content like trivia, comics, and photo of the week in a recurring section of an email meant to engage readers
-Mobile Scalable Hybrid layout that works as a single layout for big and small screens alike with 100% readable text (no zooming or pinching needed)
-Dynamic content display that changes based on customer data such as location
-100% readable text with images off that displays email text, wether or not images are loaded
This presentation is an introduction to SalesForce1 mobile platform. You can find some demos of Customizing the navigation menu, Creating new compact layout and creating global actions.
Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Be...David Jones
At the inaugural Facebook marketing conference in New York City on Feb. 29,
Facebook announced the most fundamental reimaginings of the way brands participate with
the Facebook community since Brand Pages were first introduced.
From the new Timeline design, to new content considerations, to apps, to community management
to how media can be used as an amplifier—everything has been given a new veneer.
These changes not only affect the look of a brand’s page, but also how a brand’s fans interact
with and experience the content on that page.
With all brand pages automatically being switched to the Timeline design on March 30, Proximity’s
SocialWork team has created the following list of immediate considerations to ensure
your page is ready for the Timeline Era.
Overview of the changes to brand pages with the introduction of Facebook Timeline. Screenshots of several brand examples with different elements being highlighted. Cover photo rules and dimensions discusses, along with apps, paid media and landing pages. Deck from presentation to colleagues. Feel free to get in touch with questions.
Our “App Creation Guide” will show you the step by step process to create your mobile app with the 3D Issue App Platform. You don’t need any coding knowledge!
Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States.
On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as ‘upgrades’, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010.
Join us to learn how Salesforce.com uses the Salesforce1 Mobile App to manage our sales, service & marketing across our company. Learn our tried and tested best practices for setting up the Salesforce1 Mobile App, building custom apps & growing user adoption internally.
We’ll show you how we’ve set-up our custom actions for different records & employee roles. We’ll share our lessons learned rolling out the Salesforce1 Mobile App internally to our employees. And we’ll demo our custom apps that we’ve built for the Salesforce1 Mobile App to help our employees be more productive - apps like OrgChart, Early Warning System & IT Tickets.
This will be a great webinar of tips, tricks & demos straight from the source! You’re sure to walk away with ideas and inspiration for setting up and building apps for the Salesforce1 Mobile App.
Key Takeaways
::Learn Salesforce.com’s best practices for setting up the Salesforce1 Mobile App
::Get tips on how we rolled out the Salesforce1 Mobile App to our employees
::See demos of custom apps we’ve built to help our employees run their business from their phones.
Intended Audience
This session is for Salesforce Administrators, Developers and just about anyone who wants to learn more about the Salesforce1 Mobile App!
Recommended Resources
https://developer.salesforce.com/en/events/webinars/salesforce_on_salesforce1
Demystifying Mobile SEO - 2014 Search Engine Strategies Atlanta SessionTim Cannon
As mobile internet usage continues to climb having a solid mobile experience for your website is vitally important. This session will dive into choosing the right approach for search engine optimization (SEO), responsive or dedicated mobile site, and then explore the more technical and strategic aspects of SEO for responsive design which is Google's recommended approach. There are a lot of things to consider from using frameworks, architecture, indexing, and UX. We will explore all of these and also outline recommendations for performance improvements which is critical to successfully implementing responsive design.
5 Secrets to Creating a Better Vlog with your SmartphoneLeslie Samuel
Interested in starting a vlog? Did you know that your smartphone can help you do a high-quality vlog? This post will show you how to do it the right way.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
I take a look at designing a modular template system. This is simply a group of reusable modules and email patterns, that can be combined together in various ways to generate different templates. Although not a new approach, I've seen a surge of interest in the last few years as everyone grapples with mobile redesigns.
The featured examples vary in scope and industry. Adorama started with just ten modules and have gone onto expand it, whereas Monster’s latest is 35. They also had different design challenges, which I go through along with our process, user testing and internal management.
Click the 'Notes' tab below right, to view the video transcript for each slide. The video shows the live templates and gives a bit more context than the deck. You can watch it here: http://bit.ly/1zumjAd
MailConversio AI Complete Review Boost Your Email Marketing Efforts.pdfreviewer9
MailConversio emerges as a groundbreaking Email Booster Solution, akin to Netflix, that effortlessly transforms every Email Broadcast into a profit-generating powerhouse in a matter of minutes.
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Think design is all about graphics and layout? Think again. Your best marketing messages won't mean a thing if your subscribers aren't reading them.
Find out how strategic thinking, planning, and purpose-driven decisions are the foundation of great design. This session will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Annie Angelo, Senior Marketing Consultant, ExactTarget
Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States.
On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as ‘upgrades’, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010.
Join us to learn how Salesforce.com uses the Salesforce1 Mobile App to manage our sales, service & marketing across our company. Learn our tried and tested best practices for setting up the Salesforce1 Mobile App, building custom apps & growing user adoption internally.
We’ll show you how we’ve set-up our custom actions for different records & employee roles. We’ll share our lessons learned rolling out the Salesforce1 Mobile App internally to our employees. And we’ll demo our custom apps that we’ve built for the Salesforce1 Mobile App to help our employees be more productive - apps like OrgChart, Early Warning System & IT Tickets.
This will be a great webinar of tips, tricks & demos straight from the source! You’re sure to walk away with ideas and inspiration for setting up and building apps for the Salesforce1 Mobile App.
Key Takeaways
::Learn Salesforce.com’s best practices for setting up the Salesforce1 Mobile App
::Get tips on how we rolled out the Salesforce1 Mobile App to our employees
::See demos of custom apps we’ve built to help our employees run their business from their phones.
Intended Audience
This session is for Salesforce Administrators, Developers and just about anyone who wants to learn more about the Salesforce1 Mobile App!
Recommended Resources
https://developer.salesforce.com/en/events/webinars/salesforce_on_salesforce1
Demystifying Mobile SEO - 2014 Search Engine Strategies Atlanta SessionTim Cannon
As mobile internet usage continues to climb having a solid mobile experience for your website is vitally important. This session will dive into choosing the right approach for search engine optimization (SEO), responsive or dedicated mobile site, and then explore the more technical and strategic aspects of SEO for responsive design which is Google's recommended approach. There are a lot of things to consider from using frameworks, architecture, indexing, and UX. We will explore all of these and also outline recommendations for performance improvements which is critical to successfully implementing responsive design.
5 Secrets to Creating a Better Vlog with your SmartphoneLeslie Samuel
Interested in starting a vlog? Did you know that your smartphone can help you do a high-quality vlog? This post will show you how to do it the right way.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
I take a look at designing a modular template system. This is simply a group of reusable modules and email patterns, that can be combined together in various ways to generate different templates. Although not a new approach, I've seen a surge of interest in the last few years as everyone grapples with mobile redesigns.
The featured examples vary in scope and industry. Adorama started with just ten modules and have gone onto expand it, whereas Monster’s latest is 35. They also had different design challenges, which I go through along with our process, user testing and internal management.
Click the 'Notes' tab below right, to view the video transcript for each slide. The video shows the live templates and gives a bit more context than the deck. You can watch it here: http://bit.ly/1zumjAd
MailConversio AI Complete Review Boost Your Email Marketing Efforts.pdfreviewer9
MailConversio emerges as a groundbreaking Email Booster Solution, akin to Netflix, that effortlessly transforms every Email Broadcast into a profit-generating powerhouse in a matter of minutes.
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Think design is all about graphics and layout? Think again. Your best marketing messages won't mean a thing if your subscribers aren't reading them.
Find out how strategic thinking, planning, and purpose-driven decisions are the foundation of great design. This session will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Annie Angelo, Senior Marketing Consultant, ExactTarget
Mobile Email Marketing: Small Screen, Big OpportunityTheClubhou.se
Mobile email usage is growing exponentially, but how does it impact your business?
This eye-opening educational session will provide you with the strategy and tactics you need to plan, execute and analyze successful mobile email marketing campaigns. Topics will cover:
- Determining the value of your mobile audience
- Crafting effective multi-platform campaigns
- Preparing for increased mobile utilization
- Assessing mobile email marketing effectiveness
Adobe Experience Manager is a platform for managing, delivering, and organizing emerging themes. Its fundamental goal is to provide consumers with meaningful interactions that will help them create identities, fuel demand, and expand their scope.
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Email and landing page design affects more than the appearance of your messages. It affects clicks, conversion, and overall ROI. This online marketing seminar will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Tim Siukola, Manager, Campaign Solutions, ExactTarget
Mobile Email Marketing: Small Screen, Big OpportunityMass Transmit
Slides from the Mass Transmit webinar "Mobile Email Marketing: Small Screen, Big Opportunity". The slides cover the opportunities available to email marketers due to the rise in smartphone penetration. Learn about mobile email design, programming and strategy.
Dynamics Power! Saturday Brussels 2019 - transitioning to the unified interfaceJoris Poelmans
The Unified Interface is already the default experience for new Dynamics 365 Sales or Customer Services customers, but you might still use the classic/legacy web client on existing projects. In this session, we will explain why you need to move to the Unified Interface, different scenarios for making this transition and look into lessons learned from customers which already took the jump.
How to Build Mobile Apps Fast with The Marketing App Cloud by ProscapeProscape
Marketers use The Marketing App Cloud to build powerful mobile apps in just hours. No templates. No code. No testing. Flip through to learn how we empower agencies and brands to build, deploy, and learn from their custom marketing apps without the pain of mobile app development.
ACCOUNT UPDATE: We’ve got a new home. Follow us at Yes Lifecycle Marketing. One Brand, One Mission, One Partner. We’ve brought Yesmail’s cross-channel platform, agency services, robust data & database management under one cohesive roof.
Lands’ End: High Quality Guaranteed – For Products and Email MarketingYes Lifecycle Marketing
Lands’ End has a rich heritage: it started in a Chicago basement office as a mail-order company for yachting gear in 1963. Since then, the retailer has evolved into a multichannel lifestyle leader with operations across the world. What hasn’t changed over the past five decades has been Lands’ End’s commitment to high-quality and timeless style, excellent service, and putting customers first.
In Lands’ End’s long history, the brand has never been one to shy away from changing with the times and trying new things, especially when it comes to marketing. Prior to 2013, Lands’ End generated consistent revenue through a solid email program that included transactional messages and marketing that incorporated segmentation strategies based on customer attributes, purchase history, and behavior. Lands’ End has enhanced its email program even further since coming on board with Yesmail, the email service provider within Yes Lifecycle Marketing—campaigns have become more targeted and automated.
Yesmail Email Marketing Compass | Q4 2014 Recap: The Season of MobileYes Lifecycle Marketing
The holiday rush has settled and the Q4 email performance results are in. Yesmail analyzed billions of emails sent in Q4 of 2014 and compared them to Q4 of 2013 to gauge how mobile trends have changed year-over-year.
Read this edition of Yesmail’s Email Marketing Compass to learn how shifting consumer preferences have changed the email landscape and the way subscribers are interacting with their inbox. You will discover :
-The growth in mobile adoption rates amongst marketers and how they affect the bottom line
-How mobile and desktop metrics compare in terms of conversion rates and average order value (AOV)
-The surprising effect of seasonal email volume increase on customer engagement
Personalization makes for effective email marketing campaigns. But how do you determine which messaging will work best for various audience segments? Email testing can help you optimize various components of your marketing program.
Engagement Analyzer: Lifecycle Campaigns Based on Email & Purchase HistoryYes Lifecycle Marketing
With Engagement Analyzer, marketers are able to gain a comprehensive picture of what their most (and least) engaged subscriber segments look like and incorporate lifecycle email strategies to move subscribers from one engagement bucket to the next.
Q4 is approaching fast and it’s time marketers start ramping up for the holiday shopping rush. Looking to kick-start your holiday campaign planning? Yesmail Interactive features key metrics and holiday planning tips from its latest email benchmark report in this three-part infographic series.
In this whitepaper, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycle—all while keeping email as the glue that holds marketing channels together.
Download the paper to gain actionable insights, such as:
-How to plan for stages in the customer lifecycle that don’t end in “buy right now”
-The primary challenges marketing executives face that are related to department silos
-Using data to recognize ‘smoke signals’ that indicate consumers are ready to buy
Capitalize on These 5 Communication Trends to Boost Email Marketing Effective...Yes Lifecycle Marketing
The ever-evolving media landscape looks nothing like it did just a few years ago. As customer behavior and preferences constantly change, marketers need to be agile in order to provide an optimal brand experience.
In this whitepaper, Yesmail covers five communication trends affecting the way consumers engage with companies. Read it now to learn how:
-Consumers are accessing email anytime, anywhere
-The passive opt-out is avoidable through activation campaigns
-Gmail is a relative newcomer but leader in the email space
Responsive emails, which automatically adapt to screen size, typically command more engagement than status quo emails when viewed on a mobile device. However, many marketers haven’t adapted to consumers’ increased mobile usage.
Read Yesmail’s overview of Q1 benchmarks to learn important insights, including:
• Variations in email engagement and conversion across devices
• How industries compare in terms of opens, clicks, and click-to-open rates
• The holiday’s effect on the percentage of active subscribers, number of mobile orders, and more
With Distributed Email Template Manager, brands that utilize a distributed marketing model can provide email marketing abilities to their local teams, while retaining a comprehensive view of the campaign execution process and managing brand messaging at the corporate level.
Distributed Email Template Manager gives brands the ability to establish content guidelines, i.e. header, footer, etc., while allowing regional teams to tailor content to their distinct audience. The tool enables brand managers to review content before deployment, in order to ensure consistent brand message and streamlined campaign execution process. Distributed Email Template Manager also empowers regional teams (field offices, agents, reps, local stores, franchise owners) to build contact strategies based on target-specific insights and deliver the right content to their customers, compliant with the set brand guidelines.
Distributed Email Template Manager gives brands:
-Corporate brand governance
-Autonomy at the local level
-Streamlined distributed email templates
-Centralized approval process for all content prior to deployment
-Customizable content embedded into client applications
-A stand-alone application offering a simplified interface for regional team use
-Ability to drive more relevant communication to local audiences
The final quarter of the year often places heavy demands on marketers. Now that the weight of Q4 has lifted, Yesmail analyzed more than 6.4 billion emails sent during the 2013 holiday season.
Read this edition of Yesmail’s Email Marketing Compass to learn about the much disputed relationship between subscribers engagement and email domain. Other topics in the benchmark report include:
-How the four leading ISPs compare in terms of subscriber activity
-Mobile revenue generated by email
-"Hybrid” versus mobile-only email viewership
-The number of new and active subscribers during the holidays
Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Yo...Yes Lifecycle Marketing
Today, marketers have access to more customer data than ever before. At the same time, low active subscriber rates suggest that brands are missing out on the opportunity to consistently engage their customers. Savvy marketers are putting subscriber data to work and executing activation campaigns to boost engagement across the board.
Activation programs aim to engage new subscribers from the get-go and wake up inactive customers with tempting offers and personalized content.
In this whitepaper, you’ll learn:
-How to identify key subscriber segments
-The three different types of activation programs
-Where email activation campaigns fit in your marketing portfolio
During the holiday season upon us, marketers seek not to just meet, but exceed Q4 projections. 2013's shortened holiday season placed even greater weight on reaching the on-the-go shopper.
This edition of Yesmail’s Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn:
-What are the devices of choice when it comes to purchasing
-How much consumers spend per transaction on mobile vs. desktop
-What's the average active subscriber rate across major industries
-How the mobile path-to-purchase is changing the digital marketing landscape
-The correlation between the number of emails sent per week and the active subscribers in a brand's database
After sending billions of emails in Q2 2013, Yesmail produced this benchmark report to direct marketers to the elements of their email strategy that best reflect customers’ evolving preferences for brand interaction.
Topics covered include:
-The extent to which mobile determines email behavior and defines conversion
-Which industries outperform the rest in terms of subscriber activity level
-What is the optimal email frequency to keep consumers engaged
This Q3 2013 edition of Yesmail’s Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn:
-What are the devices of choice when it comes to purchasing
-How much consumers spend per transaction on mobile vs. desktop
-What's the average active subscriber rate across major industries
-How the mobile path-to-purchase is changing the digital marketing landscape
-What's the correlation between the number of emails sent per week and the active subscribers in a brand's database
Instead of theorizing on what MAY work, get actionable recommendations for your marketing strategy based on tactics that DID work across digital channels like email, Facebook, Twitter and YouTube. Download this informative report and learn how to optimize your social media and email marketing efforts with data-driven findings on 20 leading retail brands.
Here is what you will learn:
-How email marketing boosts social channel engagement by as much as 100%
-What are the most engaging (and alternatively, most utilized) days of week, time of day, campaign format, campaign frequency, and content type
-Why standardizing social engagement provides a more accurate measure of your brand's campaign performance against that of your competitors
Many of the world’s largest brands encounter deliverability issues and roughly a quarter of all emails fail to reach consumers. Email deliverability has become increasingly complicated and intimidating for even the savviest marketers.
In this white paper, Yesmail busts various myths, including:
-Deliverability is all about subject lines and trigger words
-Bulking doesn’t matter if you keep acquiring new subscribers
-Best practices around deliverability are different for B2B email marketers
Yesmail Market Intelligence, a competitive insights platform, monitors and analyzes marketing campaigns across eight digital channels: email, display ad networks, web, Facebook,
Twitter, YouTube, Instagram, and Google+.
2. Key
Features & Capabilities
MOBILE
SCALABLE
HYBRID LAYOUT
One layout for big and small
screens alike. 100% readable,
completely functional, with
no need to zoom or pinch.
SOCIAL EXCERPTS
Social content (like tweets,
photos or comments) that are
pulled right into the message.
NEXT
GENERATION
REGISTRATION
Mobile optimized form fields
with transitions and onscreen validation.
AGENCY
MEGA MERGE
Relevant user information is
pulled in, with an attentiongrabbing graphical treatment.
POLL
An interactive poll that
shows results on a custom
landing page.
STATUS BAR
Visual cue to display user
progress or time remaining
within a service period.
CATCH-ALL
BOTTOM
NAVIGATION
Helps get clicks to other
category levels with a series
of links at the bottom.
LANDING PAGE
An optimized web
experience created in
conjunction with the email
to increase conversion.
2
1
3
MULTIMESSAGE
CAMPAIGN
Multiple messages regarding
the same topic with a series
designation.
BRAND BOOK
A standalone document
that describes all aspects
of brand messaging.
DYNAMIC
CONTENT DISPLAY
Changes based on user data
such as time remaining or
location.
CUSTOM
MAILTO LINK
A link that displays dynamic
content within a mailto link.
3. STICKY CONTENT
A light, recurring section,
meant to engage readers
(photo of the week, jargon
watch, comics, trivia, etc.).
MOBILE CLICKTO-CALL
Allows smartphone users to
click-to-call.
CLICK-TO-LAUNCH
APP
A call-to-action that launches
a smartphone app or desktop
application.
TEMPLATE
SYSTEM
Unified header/footer with
stacked sections that can be
added, removed or reordered.
BULLETPROOF
BUTTONS
A button that can be read
and clicked, even with
images turned off.
VIDEO
A pseudo video player, which
clicks through to an autoplay
video landing page.
RESPONSIVE
DESIGN
A layout that utilizes CSS3
@media properties to alter its
layout for PC or mobile.
SOCIAL SHARE
Social sharing icons
connected to Main CTAs.
Shares a portion of the email,
not the whole message.
100% READABLE
WITH IMAGES OFF
All text is displayed and
readable, whether or not
images are loaded.
ABC
WEB FONTS
An email that uses nonweb-standard typography.
Everything on these pages was created entirely by Yes Agency.
4. Intel
Developer Zone Newsletter
ABC
WEB FONTS
Intel’s fantastic newsletter for developers contains
a large variety of editorial articles. With surging
mobile opens, Yes Agency helped Intel clean up
their content, modernize their look and most
importantly go mobile-responsive.
RESPONSIVE DESIGN
STICKY CONTENT
VIDEO
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
4
5. ABC
WEB FONTS
Marriott Rewards
Master Email Template System
STATUS BAR
MOBILE SCALABLE
HYBRID LAYOUT
Yes Agency worked with Marriott Rewards to create a
master template system that helps modernize their emails
and optimize them for mobile. The new design is fast and
light, uses extensive web fonts and bulletproof buttons,
and contains value-added sticky content.
RESPONSIVE DESIGN
STICKY CONTENT
VIDEO
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
5
6. See’s Candies
Email Design
Yum! Email templates that cleanly display the
delicious candy, promotions, and interesting tidbits about their iconic brand and history.
MOBILE SCALABLE
HYBRID LAYOUT
STICKY CONTENT
BULLETPROOF
BUTTONS
6
7. Brother
Email Template System
Yes Agency assisted Brother International with a large
template system that gave them a modern, mobile
design and could be used for all of their campaigns,
from acquisition to retention, transactional and more.
RESPONSIVE DESIGN
VIDEO
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
7
8. Lorman
Email Template System
Lorman is a company that helps people learn through seminars.
Yes Agency assisted them with a master template that handles a
large amount of copy, yet feels light and scannable.
ABC
WEB FONTS
RESPONSIVE
RESPONSIVE DESIGN
VIDEO
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
8
9. Duluth Trading Company
Email Template System
Yes Agency helped Duluth make their awesome (and hilarious) emails,
mobile ready. A large, flexible template system enabled them to create
messages right in HTML code, reducing their time to publish.
ABC
WEB FONTS
RESPONSIVE DESIGN
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
9
10. eBay
Master Email Template System
Yes Agency partnered with eBay to create
a responsive master template system that
helped make the company’s numerous email
campaigns entirely mobile ready.
ABC
WEB FONTS
RESPONSIVE DESIGN
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
10
11. Time for Kids
Email Template System
A responsive template system that uses the
major elements of Time’s brand (red borders,
strong typography) yet showcases Time for
Kids’ inspiring photography.
ABC
WEB FONTS
RESPONSIVE DESIGN
VIDEO
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
11
12. Lancôme
Monthly Newsletter
ABC
WEB FONTS
Lancôme needed an email template system that would evoke their
iconic brand and contain a strong editorial magazine look and feel.
Web fonts and a stylish design, along with a personal editor’s note,
make this monthly email shine.
STICKY CONTENT
RESPONSIVE DESIGN
VIDEO
BULLETPROOF
BUTTONS
CATCH-ALL BOTTOM
NAVIGATION
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
12
13. Char-broil
Email Template System
Grilling tips, new products, sales, and replacement parts are all part of this
modern email layout that uses web fonts and social dispatches. Best of
all, Char-broil’s production time was drastically reduced, allowing their
marketing to be more nimble and effective.
ABC
WEB FONTS
STICKY CONTENT
VIDEO
BULLETPROOF
BUTTONS
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
13
14. Scholastic
This is Teen Template System
Scholastic’s popular teen initiative connects teens with their favorite
Scholastic authors and books, building a community of readers
through email, social and location-based mobile apps. Yes Agency
assisted them by bringing this bright, fun brand to life through a
responsive email template system.
SOCIAL SHARING
CLICK-TO-LAUNCH
APP
STICKY CONTENT
Horses of the
Dawn: The Escape
RESPONSIVE DESIGN
Defy
BULLETPROOF
BUTTONS
100% READABLE
WITH IMAGES OFF
TEMPLATE SYSTEM
14
Gold Medal
Winter