Email Strategies to Achieve Q4 Success in 2014
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Q4 is approaching fast and it’s time marketers start ramping up for the holiday shopping rush. Looking to kick-start your holiday campaign planning? Yesmail Interactive features key metrics and holiday planning tips from its latest email benchmark report in this three-part infographic series.
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- Email and search engine optimization solutions are the top planned investments over the next year.
- While mobile optimization is a priority, most retailers are still not satisfied with their mobile initiatives and results to date.
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-The three different types of activation programs
-Where email activation campaigns fit in your marketing portfolioYesmail's Email Marketing Compass: Consumer Purchase Behavior
During the holiday season upon us, marketers seek not to just meet, but exceed Q4 projections. 2013's shortened holiday season placed even greater weight on reaching the on-the-go shopper.
This edition of Yesmail’s Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn:
-What are the devices of choice when it comes to purchasing
-How much consumers spend per transaction on mobile vs. desktop
-What's the average active subscriber rate across major industries
-How the mobile path-to-purchase is changing the digital marketing landscape
-The correlation between the number of emails sent per week and the active subscribers in a brand's database
Yesmail's Email Marketing Compass: Consumer Purchase Behavior
This Q3 2013 edition of Yesmail’s Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn:
-What are the devices of choice when it comes to purchasing
-How much consumers spend per transaction on mobile vs. desktop
-What's the average active subscriber rate across major industries
-How the mobile path-to-purchase is changing the digital marketing landscape
-What's the correlation between the number of emails sent per week and the active subscribers in a brand's database
Using Digital Market Intelligence to Drive Multi-Channel Success
Instead of theorizing on what MAY work, get actionable recommendations for your marketing strategy based on tactics that DID work across digital channels like email, Facebook, Twitter and YouTube. Download this informative report and learn how to optimize your social media and email marketing efforts with data-driven findings on 20 leading retail brands.
Here is what you will learn:
-How email marketing boosts social channel engagement by as much as 100%
-What are the most engaging (and alternatively, most utilized) days of week, time of day, campaign format, campaign frequency, and content type
-Why standardizing social engagement provides a more accurate measure of your brand's campaign performance against that of your competitors
End the Nightmares! 10 Email Deliverability Myths Debunked
Many of the world’s largest brands encounter deliverability issues and roughly a quarter of all emails fail to reach consumers. Email deliverability has become increasingly complicated and intimidating for even the savviest marketers.
In this white paper, Yesmail busts various myths, including:
-Deliverability is all about subject lines and trigger words
-Bulking doesn’t matter if you keep acquiring new subscribers
-Best practices around deliverability are different for B2B email marketers
Yesmail Market Intelligence
Yesmail Market Intelligence is a tool that collects and analyzes marketing campaign data from eight digital channels: email, display, web, Facebook, Twitter, YouTube, Instagram, and Google+. It provides real-time monitoring of marketing campaigns across these channels and enables marketers to analyze performance, develop strategies based on competitors' insights, and customize data feeds to focus on the most relevant information. The tool also measures engagement metrics for each channel and allows marketers to identify successful themes, offers, and strategies from top performers to incorporate into their own marketing.
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Growing Brand Loyalty and a Subscriber Base through Social Media Marketing
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Lands’ End: High Quality Guaranteed – For Products and Email Marketing
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Email Testing Basics to Increase Your Email Conversion Rate
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Email Strategies to Achieve Q4 Success in 2014
- 1. Yesmail’s latest Email Marketing Compass analyzed a range of email metrics spanning the past five quarters, identified engagement trends that drove customer behavior, and outlined strategies to achieve Q4 success. PART 1 of 3 The Mobile Challenge Below, we share some revealing mobile trends and provide tips on optimizing the mobile experience. On-the-go purchases comprised 22% of all email-generated orders in Q2 2014, a 40% increase from Q3 2013 BUT... The average order value (AOV) discrepancy between mobile and desktop was 3 times larger in Q2 2014 compared to Q3 2013 Thanks for your order! $9 lower 22% 2014 16% Thanks for your order! $88 $83 $28 lower Mobile Order AOV mobile AOV mobile 2013 $79 Q3 2013 mobile & desktop $55 Q2 2014 mobile & desktop Value Desktop Order Value Mobile opens account for 65% of all email opens, but mobile clicks only account for 35% of all email clicks. 35% All Email Clicks % Mobile Clicks 34% – of all mobile events now happen on Android devices 44% – iPhone 22% – iPad All Email Opens 65% % Mobile Opens Best Practice Tips Tackle the mobile challenge by: Optimizing customer experience along the 100% 50% 0% Employ scalable and/or responsive design mobile path-to-purchase CTA Step 1 Include big calls-to-action 100% 50% 0% Step 2 Step 3 Checkout Minimize steps to checkout Addressing your Android audience:* Design for images-off setting Turn Images on? Encourage viewing emails with “images on” *By default, Android devices do not download email images. To find out how to implement these best practices and learn more email metrics, check out the full report at Yesmail.com/email-marketing-compass-year-review Check back for part two of three: coping with the selective email reader.