- In-app purchases generated 76% of revenue in the US Apple App Store in February 2013, up from 53% in January 2012, and over 90% of revenue in Asian markets.
- The average revenue per download (ARPD) of the top 250 apps in the US App Store was $0.99. The ARPD was significantly higher in Japan at $3.12.
- Among the top 10 apps in the US, the ARPD ranged from $0.37 to $7.04. Freemium apps had the lowest ARPD of $0.93 while paid apps with in-app purchases had the highest at $2.46.
Vision Mobile shares key insights from the State of the Developer Nation Q3 2014 report, discussing developer trends on platforms, tools, and revenues. The report is based on the largest, most global developer survey to date, with 10,000+ respondents from 137 countries. Insights also include North America, showcasing regional characteristics and exploring opportunities.
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
Vision Mobile shares key insights from the State of the Developer Nation Q3 2014 report, discussing developer trends on platforms, tools, and revenues. The report is based on the largest, most global developer survey to date, with 10,000+ respondents from 137 countries. Insights also include North America, showcasing regional characteristics and exploring opportunities.
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
iOS 10 has been billed as the biggest software update that Apple has ever released. It promises to fundamentally change and expand the ways in which we use the iPhone. Here is everything you need to know about one of the most exciting updates to Apple's operating system.
Wondering what Apple's release for iOS 8 has in store? Getting ready for Apple's upcoming Special Event this autumn?
Download and read our pre-release briefing on some of iOS8's key themes and features from WWDC14, ahead of the next big reveal on 09/09/14.
The release of Apple’s iOS 9 is fast approaching, and our team at TAB is excitedly anticipating the changes this will bring for both developers and users. Getting hands on with the Beta has generated lots of discussions, particularly amongst our product owners and iOS engineers, regarding the ways they can implement the updates into our projects.
Here, we share a quick summary of the key developments and features to be aware of.
Mobile apps present a new and unique channel that all hotels must consider if they are serious about a comprehensive mobile marketing strategy. This webinar will clear up many of the myths that exist out there and that are incorrectly spreading through the hospitality industry.
The release of Android Marshmallow is drawing closer, and as with any new OS release, our team at TAB is excited about what this means for our clients and their users alike. Getting stuck into the Beta version of M created lots of discussion and deliberation at TAB HQ, especially for our product owners and Android engineers as they explore how these updates impact our current and future projects.
Here is a quick summary of the key features and changes expected from Android M.
This presentation on the opportunity in mobile applications was an executive briefing prepared for a client in the October of 2010. The content focuses on Apple devices and ecosystem, as requested by the client, and includes a discussion of web apps vs. native apps.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
App Publishing for Museums - iPhone, iPad and beyondCogapp
What is happening in the world of app publishing for iPhone, iPad and other platforms ? And what does this mean for museums ? What are the opportunities for museums and other arts organisations created by the app publishing revolution and how can we take advantage ?
ASO Guide 2020 - App Store Optimization Manual by PICKASO & thetoolPICKASO App Marketing
Welcome to the ASO guide by PICKASO & TheTool (2020 edition)
ASO (App Store Optimization) is the optimization process of a mobile app or game with the aim to maximize visibility in the app stores and the Conversion Rate to download.
With our guide, you will learn all you need to get the best results for your mobile business.
CONTENTS OF THE 2020 ASO GUIDE:
- Introduction
- News 2019
- ASO Factors
- Traffic sources
- ASO & UA (User Acquisition)
- SEO for apps
- Checklist
At PICKASO / TheTool we believe ASO is the base of any App Marketing strategy. Aren't you taking care of the ASO of your app yet?
We hope you enjoy our 2020 ASO guide and find it helpful.
iOS 10 has been billed as the biggest software update that Apple has ever released. It promises to fundamentally change and expand the ways in which we use the iPhone. Here is everything you need to know about one of the most exciting updates to Apple's operating system.
Wondering what Apple's release for iOS 8 has in store? Getting ready for Apple's upcoming Special Event this autumn?
Download and read our pre-release briefing on some of iOS8's key themes and features from WWDC14, ahead of the next big reveal on 09/09/14.
The release of Apple’s iOS 9 is fast approaching, and our team at TAB is excitedly anticipating the changes this will bring for both developers and users. Getting hands on with the Beta has generated lots of discussions, particularly amongst our product owners and iOS engineers, regarding the ways they can implement the updates into our projects.
Here, we share a quick summary of the key developments and features to be aware of.
Mobile apps present a new and unique channel that all hotels must consider if they are serious about a comprehensive mobile marketing strategy. This webinar will clear up many of the myths that exist out there and that are incorrectly spreading through the hospitality industry.
The release of Android Marshmallow is drawing closer, and as with any new OS release, our team at TAB is excited about what this means for our clients and their users alike. Getting stuck into the Beta version of M created lots of discussion and deliberation at TAB HQ, especially for our product owners and Android engineers as they explore how these updates impact our current and future projects.
Here is a quick summary of the key features and changes expected from Android M.
This presentation on the opportunity in mobile applications was an executive briefing prepared for a client in the October of 2010. The content focuses on Apple devices and ecosystem, as requested by the client, and includes a discussion of web apps vs. native apps.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
App Publishing for Museums - iPhone, iPad and beyondCogapp
What is happening in the world of app publishing for iPhone, iPad and other platforms ? And what does this mean for museums ? What are the opportunities for museums and other arts organisations created by the app publishing revolution and how can we take advantage ?
ASO Guide 2020 - App Store Optimization Manual by PICKASO & thetoolPICKASO App Marketing
Welcome to the ASO guide by PICKASO & TheTool (2020 edition)
ASO (App Store Optimization) is the optimization process of a mobile app or game with the aim to maximize visibility in the app stores and the Conversion Rate to download.
With our guide, you will learn all you need to get the best results for your mobile business.
CONTENTS OF THE 2020 ASO GUIDE:
- Introduction
- News 2019
- ASO Factors
- Traffic sources
- ASO & UA (User Acquisition)
- SEO for apps
- Checklist
At PICKASO / TheTool we believe ASO is the base of any App Marketing strategy. Aren't you taking care of the ASO of your app yet?
We hope you enjoy our 2020 ASO guide and find it helpful.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
Distimo collects and analyzes thousands of data points across all major app stores. This presentation will cover what’s happening across app stores globally, where developers are succeeding, and what the future holds for the app ecosystem.
The hired mobile app development company must have not only the experience but the exposure to the latest practices also as the app technology is changing fast to incorporate the ever changing needs of sellers and buyers both.
https://www.samyakonline.biz/mobile-app-development/
App development is a complex process that necessitates funding at various points along the way. The total cost to develop an app depends on a variety of elements, including the app's type, sector, features, incorporated technologies, and more. In this blog, we will look at the cost of developing an app in Singapore.
What is the cost to build a mobile app in the UAE.pdfTechugo
Mobile apps are now one of the most popular marketing tools in the UAE. They allow organizations to improve productivity and target a more extensive user base, ensuring maximum ROI.
This article will cover all aspects of mobile app development costs in the UAE and the factors that impact the development budget.
Being featured is one way to stand out from the crowd in the major app stores. Developers, publishers, marketers and decision makers struggle with the question which app will be picked by the app store team to be featured and what the effect will be on downloads and revenue.
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
Similar to Distimo : Comment les applications à succès monétisent leur base d'utilisateurs ? (20)
MForum20 Digital Wallonie M-commerce - @thierry piresThierry Pires
Mon keynote d'introduction à l'événement #MFORUM :
M-commerce votre levier de croissance pour l'e-commerce... et bien plus si affinité !
Thierry Pires
http://marketing-webmobile.fr @thierry_pires
14ème édition de l’Observatoire de l’e‐pubThierry Pires
Etude de référence, initiée par le SRI, donne un éclairage indispensable sur le marché publicitaire digital et son écosystème en pleine mutation, en analysant l’évolution de son chiffre d’affaires net par leviers, par formats, par modes d’achat et par devices.
Livre blanc stratégies marketing les dessous de la performance webThierry Pires
Fasterize a décidé d’apporter sa contribution, avec la sortie de
son livre blanc intitulé : « Stratégies marketing : les dessous de la performance web ».
Le but est simple : démocratiser le sujet, le rendre accessible et réconcilier les équipes
marketing et techniques.
Retrouvez mon résumé de la partie web mobile sur mon blog http://marketing-webmobile.fr
Soirée psoriasis 2.0 1er décembre 2014 - Présentation Marketing mobile - Thie...Thierry Pires
J’ai assisté à la soirée de lancement pour laquelle j’ai apporté une pincée de chiffres sur le marché Français et quelques cuillères de comportements utilisateurs. Le tout en veut pour preuves, le mobile est bel et bien ancré dans nos usages et l’opportunité est grande de rebondir sur des dispositifs mobiles.
Multi screen-moblie-whitepaper research-studiesThierry Pires
Consumers increasingly rely on the
mobile web for research and discovery,
which makes it more important than
ever for companies to have an effective
mobile presence. But what makes a good
mobile site?
To answer this question, Google and AnswerLab
undertook a research study examining how a
range of users interacted with a diverse group
of mobile sites
As we approach the 30th anniversary of the first ever mobile phone call made in the UK, our collective dependency on mobile services continues to rise.
Our fourth annual edition of the UK Mobile Consumer survey analyses the five key sub trends that we see happening in the mobile industry. Some key findings include:
35 million people have a smartphone in the UK
One in six UK adults look at their smartphone more than 50 times a day
Over 30% of UK adults look at their smartphone within 5 minutes of waking
The average Instant Message (IM) user sends over 55 IMs a day
4G subscriber numbers expected to exceed 10 million by the end of the year
Only a fifth (20%) of mobile consumers with 4G have watched more video since subscribing to 4G, compared to 49% in 2013
App downloads down on last year
Sociomantic : étude power to the screensThierry Pires
Avec son étude « Power to the Screens »*,
Sociomantic Labs, société globale proposant des solutions de programmatic
display sur desktop, Facebook et mobile, a analysé les dernières tendances
d’utilisation des smartphones et tablettes aux Etats-Unis, depuis la
recherche de produits jusqu’à la commande, en fonction de la tranche d’âge
des utilisateurs. Pour en savoir plus, consulter mon blog http://marketing-webmobile.fr
Keynote marketing mobile : Mobile is mainstream, it’s now or never !Thierry Pires
Découvrez ma keynote présentée au Digital Day à Alger le 11 janvier 2014. Cet événement organisé par Med&Com, se veut le rendez-vous incontournable des professionnels du secteur Digital et réuni les principaux acteurs en Algérie.
Retrouvez-moi sur http://marketing-webmobile.fr
Baromètre mobile marketing association france 3ème trimestre 2013Thierry Pires
La Mobile Marketing Association France publie la quatrième édition du Baromètre trimestriel du Marketing Mobile, en partenariat avec comScore, GfK et Médiamétrie.
Ce baromètre de référence nous renseigne sur les éléments essentiels du marché du mobile en France.
Découvrez mon analyse du 3ème trimestre 2013 sur mon blog http://marketing-webmobile.fr/
A ce titre les terminaux mobiles disposent de nombreux équipements permettant l'identification de la situation géographique. Pour mieux comprendre comment capitaliser sur ces points de contacts contextuels et profiter des meilleures transformations possibles, je vous propose d’étudier le guide de La Mobile Marketing Association publié en octobre 2013, intitulé « LOCATION TERMINOLOGY GUIDE – THE LANGUAGE OF LOCATION ». Découvrez mon billet dédié sur mon blog http://marketing-webmobile.fr
Webinar MMA LOCATION TERMINOLOGY GUIDE - THE LANGUAGE OF LOCATIONThierry Pires
A ce titre les terminaux mobiles disposent de nombreux équipements permettant l'identification de la situation géographique. Pour mieux comprendre comment capitaliser sur ces points de contacts contextuels et profiter des meilleures transformations possibles, je vous propose d’étudier le guide de La Mobile Marketing Association publié en octobre 2013, intitulé « LOCATION TERMINOLOGY GUIDE – THE LANGUAGE OF LOCATION ». Découvrez mon billet dédié sur mon blog http://marketing-webmobile.fr
Livre blanc : Comment les développeurs monétisent et marketent leurs applications. Découvrez mon analyse en ligne sur mon blog http://marketing-webmobile.fr/
Ventes à distances pour les particuliers
Ventes à distances pour les professionnels
Le e-commerce en europe
Les acteurs
Les comportements d'achats
le m-commerce
The World in 2013 : ICTFacts and FiguresThierry Pires
Les données de l’IUT (International Telecoms Union), l’Union Internationale des télécommunications montre la croissance de l'utilisation du mobile dans le monde.
Retrouvez mon billet dédié sur http://marketing-webmobile.fr
Le report Ofcom’s seventh International Communications Market a été publié le 13 Décembre 2012.
Retrouvez mon billet dédié sur http://marketing-webmobile.fr
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.