This document outlines how to write an effective communications strategy. A communications strategy is a written plan that collaboratively identifies objectives, audiences, messages, activities, timing, resources and risks. It provides a reference to measure progress and success. Key elements of a strategy include research, a mission and vision statement, SMART objectives, categorizing audiences, crafting tailored messages, selecting appropriate channels, creating a timeline, allocating resources, mitigating risks, and evaluating outcomes. The strategy should be a living document that is reviewed and updated annually.