This document discusses disrupted disruptions and potential disruptive innovations. It defines disrupted disruptions as innovations that were initially thought to be disruptive but ultimately failed to disrupt the market. Potential disruptive innovations are innovations that have the potential to disrupt but have not done so yet. The document presents case examples and propositions to differentiate these concepts. It proposes a framework called DIVE to help conceptualize how potential disruptions can develop into either disrupted disruptions or true disruptive innovations. The goal is to help managers address threats from disruptive innovations.