This document outlines plans for an EU-funded technology transfer program in Jordan called SRTD. It proposes establishing a national technology transfer structure including a steering committee of research and industry organizations and an Intellectual Property Commercialization Office (IPCO) with technology transfer branch offices. The IPCO would oversee technology transfer policy, identify branch offices, and manage commercialization support activities. Branch offices would work to define demand from SMEs and available research, and hosts would allocate staff. The document also details SRTD's 2010 plans, which include training, consulting activities, and internships for technology transfer managers in European technology transfer offices.

1. SRTD is an EU funded programme Support to Research and Technological Development and Innovation Initiatives and Strategies in Jordan(SRTD) Technology Transfer Program JamilAlkhatib

2. SRTD Knowledge Transfer Activities

3. Science & Business Bridging through SRTD activities Commercialisation IPCO Intellectual Property Comm. Office Link to EU SMEs Link to EU Uni. Tech Transfer Research/Uni. Tech Transfer Industry JIC Research/ Uni. Focal Points SME/ Industry Focal points Science Business

4. SRTD Tech Transfer Initiative 8/5/2010

5. Tech Transfer Activities Create a National Technology Transfer Programme that brings in all existing players Create a Steering Committee of organisations from research and industry Create Intellectual Property Commercialisation Office (IPCO) with technology transfer branches offices (TTBO) across Jordan in universities, research centres and business-oriented organisations

6. SRTD National Tech Transfer Structure 8/5/2010

7. TT Branch Offices 8/5/2010

9. Commercialisation support via JIC Network

10. TTBO

11. National research policy

12. Research funding

13. Overall research guidance

14. Existing TTC

15. Support with TT policy

16. Support with legal work etc

17. Access to real SMEs with real needs

18. Hosting of TTBO in JICs

19. Access to real SMEs with real needs

20. TTBO Supply Enabling Demand

21. SRTD Commitment

22. Intellectual Property Commercialization Office (IPCO) Responsible for: TT policy development Identifying TTBOs and agreeing their participation Signing MOUs with TTBO hosts (initially also with SRTD) Hiring TTBO staff in conjunction with host Organisation of funding for commercialisation process Managing common commercialisation support activities Reports to Steering Committee: For policy approval On TT progress

23. EHSC Commitment

25. Understand business activity within TTBO’s area

26. Work with SMEs to define weaknesses where R&D may help – define the DEMAND side

27. Liaise with CTTO to identify research activities relevant to the demandResearch Oriented TTBO Understand research activity within TTBO’s area Work with Researchers to define – define the SUPPLY side Liaise with CTTO to identify SMEs where existing research could add value

28. TTBO Host Commitment

29. SRTD 2010 Plan for Tech Transfer 8/5/2010

30. Training and Consulting Activities 2010 8/5/2010

31. Training and Consulting Activities 2010 8/5/2010

32. Internship Objective: TT Managers get to know day-to-day Tech Transfer activities in Europe Networking Opportunities with EU TTOs Tech Transfer Managers spend 1 week in TTO in Europe About 10-13 persons will benefit from this internship 8/5/2010

33. Outline The Research Gap The value of Tech Transfer Tech Transfer Process Licensing Spin-offs Tech Transfer Contracts and Negotiation 8/5/2010

34. Before we start Tech Transfer also referred to as Knowledge Transfer Technology/Research Commercialization Open Innovation 8/5/2010

35. The Gap 8/5/2010

36. What is common to these Products 8/5/2010

37. Research and Innovation Innovation R&D

38. Research and Business communication What is clear and obvious for you might not be the same for the other party Different focus and different point of views 8/5/2010

39. Translation The hard Mission 8/5/2010 Business / Industry Science / Research

40. Tech Transfer Definition Technology transfer: Is the process of sharing of skills, knowledge, technologies, methods of manufacturing, samples of manufacturing and facilities among industries, universities, governments and other institutions to ensurethat scientific and technological developments are accessible to a wider range of users who can then further develop and exploitthe technology into new products, processes, applications, materials or services. Source: wikipedia 8/5/2010 Any means used to have research results and academic knowledge put into practical use

41. Inventions and Innovations "Anything that won't sell, I don't want to invent." Thomas Edison

42. Why do Tech Transfer? 8/5/2010

43. What do these Organizations have in common? 8/5/2010

44. Tech Transfer Value 8/5/2010

45. Tech Transfer values to SMEs

46. How industry is using Tech Transfer 8/5/2010

47. Open Innovation 8/5/2010 “If we do what we always did, We will get what we always got” Helmut Traitler VP Innovation Partnerships at Nestlé

48. Technology Transfer Process 8/5/2010

49. The Process 8/5/2010

50. Inventions disclosure 8/5/2010

51. The Process 8/5/2010

52. Invention Ownership 8/5/2010

53. Assessment (Evaluation) main criteria Clear ownership No legal constraints Market need Inventor commitment 8/5/2010

54. The Process 8/5/2010

55. Intellectual Property Rights 8/5/2010

56. Classes of Intellectual Property 8/5/2010

57. What is a Patent? It is an AGREEMENT between the GOVERNMENT and the INVENTOR The government gives the inventor the right to EXCLUDE others (monopoly) from making, using, selling or importing the invention into the country For limited period (20 years) in turn, the inventor DISCLOSES the invention’s DETAILS to the public What you disclose is what you protect The Inventor has the Right to not the right to make/use

58. 8/5/2010 Patent conditions

59. Remember Success Patents Patent Exploitation Success Patent without enforcement Pointless & Worthless

60. Trade Secret Advantages Longer protection period No registration Disadvantages No disclosure to others (to the public) No “clear” legal protection

61. The Process 8/5/2010

62. Commercialization approach selection Some criteria to think about Stage of development Market Legal issues Number of application Solution / Portfolio IP Protection Team and inventor The organization 8/5/2010

63. Tech Transfer to industry approaches

64. Licensing 8/5/2010

65. What is a license 8/5/2010 It is an AGREEMENT between IP generator/Owner and IP user License means to give permission Permission Payment

66. When to license If the patent depends on other IP not owned by you If the market entry barrier is too high If the patent is a part of a product (not a stand-alone) No team or champion to lead the product Inventor Lifestyle 8/5/2010

67. Basic Licensing Considerations Exclusive vs. Non-exclusive Commercial use vs. non-commercial use Duration Region Payment & Fees 8/5/2010

68. Spin-Offs 8/5/2010

69. What is the Spin-Off “Licensing” to a new (to be) established company Partnership between the university/RC and the entrepreneur/inventor to run a new company 8/5/2010

71. Business Plan

72. Financing Model

74. Spin-off Financing ?

75. | 58 Main types of financings

76. | 59 Equity providers

77. Tech Transfer Contracts 8/5/2010

78. Some Tech Transfer Contracts 8/5/2010

79. Negotiating Agreements 8/5/2010

80. Negotiation basic Rules Focus on the Objective Create win-win agreement Be Prepared and convinced “Remember that you don’t want to extract the last drop of blood from the potential licensee. This is a partnership — if the licensee fails, you fail also”, Martha Luehrmann

81. Tech Transfer Office 8/5/2010

82. Technology Transfer Main Missions 8/5/2010

83. TT Manager “Hats”

84. Technology Transfer Offices

85. Barriers to Tech Transfer 8/5/2010

86. Thank you and good luck 8/5/2010