1) A display ad is a form of online paid advertising that typically includes a designed image or photo and accompanying copy. 2) To create a display ad in Google Ads, you first need a Google Ads account and then create a campaign with the goal of brand awareness, website traffic, or leads. 3) Within the campaign you set the budget and location targeting, then create ad groups to target audiences based on search terms, demographics, or website placements.

1. How to Create Display ad in Google ads
Meaning:
A display ad, also known asa bannerad, is a form of onlinepaid
advertising thatis typically a designed imageor a photo and copy. ... Display
ads function differently than text ads.
Structure to create Display ad/BannerAd:
Notes: * should get approvalfrom PM or CEO
Step 1:
You should haveGooglead accountfor creating ad. To create an
account, Google→ ads.google.com→yourmail id→ create account.
Step 2:
If you alreadyhave Googlead accountmeans Login byuser nameand
password.
Step 3:
In Campaign→rightside you will see + symbol. If you click + means you
can create new campaign.
Step 4:
For creating campaign, you should set a goal. Forcreating a display ad,
the following goalscan make successful as follows, Sales, Leads, Website
Traffic, Productand brand consideration, Brandawarenessand reach or
Create a campaignwithouta goal.*
Step 5:
Select the campaign subtypeas Standard displaycampaign
Step 6: Give your Business website URL so you can get results from this
campaign.

2. Step 7:
Next you have to create campaign as follows:
o Campaign Name*
o Location*
o Language*
o Bidding Strategy*
o Budget*
• You have to set the campaignname, so you can refer in future by client
name.
• In Location wise you can target All countries and territories or India or
Enter anotherlocation.
▪ By selecting another location, you can choose a particular
location manually.
▪ By using Advanced search, you can add bulk locations, and
also by using radius you can target a location, in that
particularlocation you can target within 20 km
• In languageyou can chooseLanguage*
• In Bidding Strategy, there are of two types as follows, you can choose
according to yourclient requires.
▪ Automated Bidding
▪ ManualBidding
• In Budgetyou can Enter the average amountyou wantto spend each day
▪ By Ad schedule you can select start days and end days and we
can schedule timing also. *
▪ By Start and end dates you can schedule start dates and end
dates. *
▪ In Device you can select
• Show on all device*

3. • Set specific targeting for device*
▪ In Frequency capping, you can set Limit how manytimes
your ads show to the same user. *
So, the campaign is created.
Step 8:
Next, you have to create ad groups. Targeting audienceas follows,
✓ Audience: by their search, ideas and by browsing. *
✓ Demographics:Reach people based on age, gender, parental
status, or household income. *
✓ ContentTargeting: where you wantyour ads to show Narrow
your reach with Keywords, Topics, or Placements*
Step 9:
After creating these steps, you can create an ad by clicking abovethree
options
✓ Responsive displayad: Create an optimized ad that tests and
combinesyour assets
✓ Upload displayads:Upload adsto use in your display campaign
✓ Copyexisting ads: Copyadsfrom other campaignsand ad groups
Step 10:
By selecting, you can proceed with the following steps,
▪ The LandingPageURL should beentered. *
▪ You can add 2 images, one for logo anotherfor logo Add 2
or more high-qualityimages(1 square and 1 landscape
required) You can add up to 15imagesand 5logosto create
an ad. *
▪ You can add Video(optional), you can add up to 5 videos

4. ▪ You can add up to 5 headingswith 30-characterlimit. *
▪ You can give up to 5 description with 90-characterlimit. *
▪ You have to mention the business namewith 25-character
limit. *
▪ In more optionsyou can add call to action and custom
colors
Step 11:After this you can select Add to group if you need to create next ad
group meansyou can create or you can select create campaign.
So, your Display ad is ready you can proceed to payment options