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Display ads.pdf
- 1. Catch the Gaze: Unleashing Display Ads! www.nidmindia.com
- 2. Table of Content What is Google ads ? Types of Google Ads campaigns What is Display ads? Setting up Display ad Thank you note www.nidmindia.com
- 3. What is Google ads ? Google Ads-Online advertising platform by Google. Businesses create ads, bid on keywords, target audiences, and measure performance. Reach, engage, and promote with various ad formats. www.nidmindia.com
- 4. Types of Google Ads Campaigns Search Ads Display Ads Video Ads Shopping Ads App Campaigns Discovery Ads Call-Only Ads www.nidmindia.com
- 5. Display ads are a type of online advertising that appear on websites, apps, and social media platforms. They include images, videos, or interactive elements to promote products, services, or brands and reach a wider audience across the internet. What is Display ad? www.nidmindia.com
- 6. Setting up Display ad Setting up Display ad Setting up Display ad STEP - 1 STEP - 1 STEP - 1 CREATE A GOOGLE ADS CREATE A GOOGLE ADS CREATE A GOOGLE ADS ACCOUNT ACCOUNT ACCOUNT 1. Sign in to google adwords 2. After entering select Switch to Expert mode www.nidmindia.com
- 7. STEP - 2 STEP - 2 STEP - 2 CAMPAIGN CREATION CAMPAIGN CREATION CAMPAIGN CREATION Sign in to your Google Ads account. Click on the "Campaigns" tab in the left- hand menu. Click the "+ New Campaign" button to create a new campaign. Choose the "Display" campaign type from the list of available options. www.nidmindia.com
- 8. STEP - 3 STEP - 3 STEP - 3 SELECT CAMPAIGN GOAL SELECT CAMPAIGN GOAL SELECT CAMPAIGN GOAL Sales: Drive online purchases and revenue. Leads: Collect user information through forms or sign-ups. Website Traffic: Increase visits to your website or specific landing pages. Product & Brand Consideration: Encourage users to explore your offerings. Brand Awareness & Reach: Increase visibility and brand exposure. App Promotion: Promote your mobile app and drive installations. Choose the main objective for your display ad campaign. Options include: www.nidmindia.com
- 9. STEP - 4 STEP - 4 STEP - 4 CAMPAIGN SETTINGS CAMPAIGN SETTINGS CAMPAIGN SETTINGS Name your campaign-Use a descriptive name to easily identify the campaign. Choose the campaign type:"Standard Display Campaign" or."SmartDisplay Campaign" Set your budget:Determine how much you want to spend daily or for the campaign's duration. Select the locations: Choose where you want your ads to be shown (e.g., countries, cities or areas) Choose your bidding strategy: Manual CPC bidding or automated bidding with CPA or ROAS You can choose the audience who can see your ads 1 2 3 4 5 6 www.nidmindia.com
- 10. STEP - 5 STEP - 5 STEP - 5 TARGETING OPTIONS TARGETING OPTIONS TARGETING OPTIONS Define your target audience: Choose demographics (age, gender), interests, behaviors, or remarketing lists. Placement targeting: Select specific websites, mobile apps, or placements where you want your ads to appear. Audience targeting: Use custom intent audiences or similar audiences to reach users with specific interests or behaviors. 1 2 3 www.nidmindia.com
- 11. STEP - 6 STEP - 6 STEP - 6 AD FORMAT AND CREATION AD FORMAT AND CREATION AD FORMAT AND CREATION Create visually appealing ad creatives: Design image ads (various sizes), responsive display ads, or engaging HTML5 ads. Write compelling ad copy: Craft engaging and clear headlines, descriptions, and ad messages. Add relevant call-to-action (CTA) buttons: Encourage users to take action, such as "Shop Now" or "Learn More." 1 2 3 www.nidmindia.com
- 12. STEP - 7 STEP - 7 STEP - 7 FINALIZING AND REVIEW FINALIZING AND REVIEW FINALIZING AND REVIEW Review your campaign settings, targeting, ad creatives, and budget: Ensure everything aligns with your campaign goals and objectives. Set up conversion tracking: Implement tracking to measure key actions users take after clicking your ads. 1 2 www.nidmindia.com
- 13. STEP - 8 STEP - 8 STEP - 8 SAVE AND LAUNCH SAVE AND LAUNCH SAVE AND LAUNCH Once you're satisfied with your campaign setup, save your settings, and click the "Launch" button to start running your display ad campaign. www.nidmindia.com
- 14. Additional Information Ad Extensions: Enhance your display ads with ad extensions, such as sitelinks, call extensions, or promotion extensions, to provide additional information and encourage engagement. Ad Scheduling: Use ad scheduling to control when your ads appear to reach your audience at the most effective times. Stay Updated: Stay informed about changes in Google Ads policies and best practices to ensure your campaign remains effective and compliant. www.nidmindia.com