The document traces the history and growth of the Walt Disney Company from its founding in 1923 by Walt and Roy Disney. It discusses Disney's focus on trust, fun, and quality in family entertainment that helped them succeed with animated films like Snow White despite early struggles. After Walt's death, the company went through turbulent times but rebounded with animated musicals like The Lion King. The document also examines how Disney maintains customer loyalty through diverse experiences and connects with consumers across online media. Both the benefits and risks of Disney constantly expanding its brand horizons are explored.
2. Hey, I’m Walt Disney
I started the Walt Disney Company
along with my brother in 1923.
Hey, I’m Ron Disney. I took over the
company after my brother passed
away in 1966.
6. After I passed away in
1971,
we went through a
turbulent time, but we
were back in business
with this animated
broadway-style magical
which won 2 oscars.
20. SUMMARY
• We took a look at the Walt Disney
Company Inception
• Disney’s major business expansions
• How Disney manages to connect
brilliantly with its core consumers
• Looked at the benefits of Disney
expanding its brand
• Highlighted the risks involved in
expanding their business and brand
horizons.