1. Selita Ebanks, Dotzen Kroes, Heidi Klum, Miranda Kerr, Alessandra Ambrosio and Marisa Miller
at the opening of Victoria's Secret Lexington Flagship Store on Lexington Avenue in New York
City, NY.
Victorias Secret
Founded:1977
Headquarters:Columbus, Ohio, USA
Key people:Sharen Jester Turney (CEO for the MegaBrand), Lori Greeley (CEO for the Victoria's Secret stores),
Rebecca Finn (EVP), Bill May (CFO)
History:Victorias Secret is a widely known retailer of women's wear, lingerie and beauty products. It was started
by Roy Raymond who was awkwardly embarrassed when trying to buy lingerie for his wife in a public department
store. He therefore opened his first store at StanfordShopping Center and was quick to follow it with a mail order
catalog and three other stores with the idea of making it more comfortable for men to shop underwear for their
girlfriends. Roy Raymond sold The Limited. However, they kept the same image and the new company, Victoria's
Secret became in the early 1990's the world's largest American lingerie retailer topping one billion dollars(!). The
brand is also well known for its sumptuous fashion shows featuring top fashion models and do even have its own
"Secret Angels" as most visible models and spokeswomen. The Angels are amongst othersHeidi Klum, Adriana
Lima, Karolina Kurkova,Alessandra Ambrosio, Selita Ebanks and Izabel Goulart.
The 2011 Victoria’s Secret Fashion Show was taped in New York City at the
Lexington Avenue Armory Wednesday night (Nov 9) for a TV special that will air on CBS
later this month.
The pink carpet featured appearances from various celebs like TV personality Lala
Anthony, R&B singer Maxwell, Hip-Hop mogul and philanthropist Russell Simmons,
actor Cuba Gooding Jr., model Tyson Beckford and Maroon 5 front-man Adam
Levine.
Supermodels Chanel Iman and Miranda Kerr looked absolutely stunning as they ripped
the runway, showing off the brand’s newest and sexiest styles of lingerie, with Kerr
walking down the runway wearing the $2.5 million diamond-studded bra designed by
London Jewelers.
The Victoria’s Secret Fashion Show airs Tuesday, November 29th at 10 pm ET on CBS.
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Filed: Events & Appearances, Fashion, News & Gossip, Photos | Tags: Adam Levine, AJ
Calloway, Chanel Iman, Cuba Gooding Jr., Lala Vazquez, Maxwell,Miranda
Kerr, Russell Simmons, Tyson Beckford, Victoria's Secret Fashion Show 2011
L-R) Singers Melanie Brown, Emma Bunton, Melanie Chisholm, Geri Halliwell and Victoria
Beckham of the Spice Girls arrive at the 2007 Victoria's Secret fashion show held at the Kodak
Theatre on November 15, 2007 in Hollywood, California. The show will be broadcast December
4, 2007 on CBS.
I just read an article in the Wall Street Journal about how Victoria's Secret is slowly changing their
target customer. Traditionally they have targeted the young adult crowd with lingerie and
undergarments; however, they are expanding their product line to include pajamas and fragrances
that are targeted at younger "tween" customers. This is especially evident around the Christmas
season. Do you think it is dangerous to target such a young market when the majority of their
products are for a more adult customer? Do you think this will encourage promiscuity? Or do you
think it's better for the business for them to expand their product line
I have noticed recently that VS has been promoting their product line "pink" which even has its own
store now, therefore I think that this product line is more of the "younger" type which is not
promoting promiscuity as much as their lingerie product line. I do think it's better for business to
expand their product line, and maybe they could separate those two images and have both. Or
maybe it would be a fun thing for VS to alter their image for the young more fun image. Therefore, I
do agree with this strategy in changing their target market. Good question Lauren.
