Disney was founded in 1923 by Walt and Roy Disney. Disney aims to entertain people and bring laughter rather than express themselves. Disney is synonymous with trust, fun, and quality family entertainment. Disney connects with core consumers through various platforms like CDs, video games, consumer products, and concerts. Disney also acquires companies to increase customer reach and stays relevant by creating games like Disney Infinity that allow playing with many characters. There are risks and benefits to expanding the brand into new areas like video games and superheroes, such as introduction to new audiences but also diversification of products.

2. Disney was founded by
brothers Walt and Roy
Disney in 1923.

3. I am interested in
entertaining people, in
bringing pleasure,
particularly laughter, to
others, rather than being
concerned with 'expressing
myself'.

4. Disney is synonymous
with trust, fun and
quality entertainment
for the entire family.

5. Disney Productions

6. The Five Business Segments Of Disney

7. How does Disney
connect with its core
consumers?

8. CUSTOMER
FRIENDLY

9. By use of various platforms
like CD sales, video games,
popular consumer products,
concerts etc.

10. PROMOTION

12. COMPANIES ACQUIRED TO INCREASE
CUSTOMER REACH

13. STAYING RELEVANT

14. DISNEY INFINITY: VIDEO GAMES ALLOWING
CUSTOMERS TO PLAY WITH MANY DISNEY
CHARACTERS AT THE SAME TIME.

15. EFFICIENTLY
CONNECTS WITH
CONSUMERS
THROUGH WEBSITE, E-
MAILS AND BLOGS.

16. WHAT ARE THE RISKS AND
BENEFITS OF EXPANDING
THE BRAND IN NEW WAYS,
SUCH AS VIDEO GAMES OR
SUPERHEROES?

18. Relevant to the new generation

19. Diversification of products,
allowing greater customer reach.

20. • Introduction to Disney
• Disney's position in the market
• What Disney does to connect
with its consumers.
• Risks and benefits of expanding
the Disney brand in new ways.

21. Created by Mansi Gupta, Delhi Technological
University, during a marketing internship under the
guidance of Prof. Sameer Mathur.