White lantern films is a small British film company that produces short films and documentaries targeted towards an 18+ audience. They have an award-winning documentary and psychological thriller in their catalog. To market their films cost-effectively, they leverage their sister company The Light Side's commercial work for big brands like Sainsbury's and Sony to help spread the word about their movies.

2. History
White lantern films is a small British film
company, which produce shorts films. They
are apart of a BFI film academy and have a
sister company called ‘The Light Side’; who
produce commercials, animations and content
for brands such as Sainsbury’s.

3. Films
They have produced an award-winning
documentary and a psychological thriller
called Emulsion. I would say their target
audience is around the age of 18, as their films
seem quite gruesome. They have made one of
the horror’s on DVD, VOD and download, so
they are an efficient company even though
they work on low budgets and work with
inexperienced film makers.

4. Marketing
For they previous films they used commercial,
animation and content for brands such as
Sainsbury’s and Sony to market their brands,
which I think is a very useful way of spreading
the word, as brands such as Sony are very
world wide. Also it would not cost them much
either!