This document provides an overview of the Walt Disney Company. It discusses the company's history from its founding in 1923 by Walt and Roy Disney. It outlines Disney's acquisition of major brands like Pixar, Marvel, and LucasFilms in recent years. The document also performs a SWOT analysis of Disney and discusses the risks and benefits of expanding into new areas like video games and superheroes. Finally, it summarizes Disney's success in connecting with consumers through trusted, fun entertainment across its various business segments.

1. WELCOME TO

2. Hi guys...I will
accompany you to the
world...the world where
dream comes true

3. Let us meet my creator...he
is none other than
WALT DISNEY

4. Now let us glance
through the
HISTORY OF DISNEY

5. 1. It was founded by brothers
Walt and Roy Disney in 1923
2. First character - mickeymouse

6. 3. First full length animated film, Snow
White and the Seven Dwarf produced in
1937 .
4. Walt Disney’s death - 1966
5. Roy’s death in 1971

7. 6. The release of The little Mermaid
won two Oscars.
7. Recently, Disney acquired
three huge brands Pixar,
Marvel and LucasFilms.
8. The most anticipated new
product of 2013 was the Disney
Infinity gaming platform

8. Our Brand mantra is
“FUN FAMILY
ENTERTAINMENT”
Our mission is to be one of the
world's leading producers and
providers of entertainment and
information, using its portfolio of
brands to differentiate its
content, services and consumer
products.

14. . Strong product portflio
2. Brand Reputation
3. Competancy in
aquisitions
4.Diversified businesses
5.Localization of products
1. Heavy dependence
on income from north
america
2. Few opportunities for
significant growth
through acquisitions
1. Growth of
entertainment industries
in emerging markets
2. Expansion of movie
production to new
countries
1.Intense competition
2. Increase piracy
3. Strong growth of
online TV and online
movie rental
S W
TO
Walt Disney
SWOT Analysis

16. WHAT DOES DISNEY DO BEST TO CONNECT WITH ITS
CORE CONSUMERS?
• Trust, fun and quality entertainment
• Expand it brand into film, television, consumer products and disneyland
• Adopted strategy to reach older audience.
• Created Disney Infinity Gaming platform.
• Provide the best possible services to the consumer.
• Started using modern technologies to connect with it’s consumers.

17. What are the risks and benefits of expanding the Disney
brand in new ways, such as video games and superheroes?
Risks :
1) Company will face stiff
competition from
already established
brands like nintendo.
2) Old customers may be
emotional and won’t
accept new trends
3) Company needs to deal
with conflict between
preserving core values
and innovation
Benefits:
1) New aquisition will create
large customer base.
2) Innovation will add new
customers who are fan of
super heroes
3) This strategy help them
bring in more revenues
and profits.

18. SUCCESS
• Consumer spends 13 billion hours “immersed “ with the disney
brand each year.
• Consumers spends 10 billion hours watching programs on disney
channel
• Consumers spends 800 million hours at disney’s resorts and theme
parks
• Consumers spends 1.2 billion hours within a disney movie
• Disney is the 13th most powerful brands in the world.
•Its revenues topped $45 billions in 2013.

19. Thank you for travelling along
with me patiently...
But the journey doesn’t end
here...let us enjoy a bit more

20. Let us summarize ...
1.Walt Disney
2.History
3.Business Segments
4.Pie chart-Revenues
5.SWOT analysis
6.Questions
7.Success
8.Disclaimer

21. DISCLAIMER
CREATED BY SWAROOP CHANDWASKAR, NIT
RAIPUR DURING MARKETING INTERNSHIP UNDER
PROFESSOR SAMEER MATHUR, IIM LUCKNOW