START OF AN ERA OF
Founded October 16, 1932 by Walt and Roy
1923-1928 Silent Films
1928: Mickey Mouse Debut, an Icon is Born
1940s: Venture into Television
1955: Disneyland Opens
1980s: Disney Theatre Begins
1990s: Disney Renaissance of Movies
2000s-Present: Pixar Films, LucasFilms LTD,
VISION AND MISSION…!
The mission of The Walt Disney Company
is to be one of the world's leading
producers and providers of entertainment
and information. “Using our portfolio of
brands to differentiate our content,
services and consumer products, we seek
to develop the most creative, innovative
and profitable entertainment experiences
and related products in the world.”
Creativity, dreams and imagination
Fanatical attention to consistency and detail
Preservation and control of Disney magic
Disney's target market varies from
children, to tweens, to teenagers and even
adults - practically anyone who is young
at heart. As Walt Disney himself once
quoted "Your dead if you aim only for
b) It has got entertainment programs for keeping in mind the
c) Disney has begun regular podcasts of its shows and also
featuring news about its other products.
The risks of expanding the Disney brand in new ways
is that a bad service in one sector could degrade the
image of the company in other sectors.
Moreover, the audience could think that the company
just wants to earn more and more profit and is not
focused on its concept of providing entertainment.
The greatest risk faced by Disney is to stay true to its
legacy while keeping it pertinent and up to date with
Disney is able to touch its audience both efficiently as
well as economically
It has been able to make itself relevant to the new
generations in spite of being a 90-year old brand with the
help of its theme parks, TV shows and consumer
The step of entering in the field of Theme parks and
resorts helps in brand positioning of the company a lot.
Now the consumers see using Disney products as a part
of his lifestyle as Disney is attracting consumers on
various aspects of life.
DISNEY IN NEWS..!
Walt Disney Earnings: What to Watch
Analysts see higher revenue and EPS, but
ESPN and Shanghai Disney details will
be in focus (Wall Street Journal)
By BEN FRITZ Aug. 8, 2016
Jan. 3, 2017 MW Disney stock added
to Evercore's top pick list for 2017 (Wall