Presentation by K.Satya Shanker(IIT Madras) as part of internship under Professor Sameer Mathur (IIM Lucknow)

2. HISTORY
McDonald’s

3. Founded in May 1940
Founders
Taken to the World by:
Raymond Kroc bought
whole Company in 1961
Went Public in 1965

4. McDonald’s today
I am in 119 countries around
the world
I have 420,000 employees
among 34,480 Restaurants
around the world
I am serving 68 Million
people a day
80% restaurants are
Franchises

5. McDonald’s today
McDonald's would rank as
the world's 92ndbiggest
country based on GDP
McDonald's has number of
employees eqiuvalent to
population of FRANCE
McDonald’s GDP is $24.07 Billion

6. Competitors

7. Brand value of the 10 most valuable fast food brands
worldwide in 2016 (in million U.S. dollars)

8. Business Presence

9. McDonald’s Brand Representatives
Ronald McDonald GoldenArches

10. McDonald’s Vision and Mission
• To become a modern, progressive burger company
delivering a contemporary customer experience.
• To be the best quick service restaurant experience
• To be our customers’ favorite place and way to eat &
drink.

11. QSC & V
motto
• Quality
• Service
• Cleanliness
• Value
To each and
every customer

12. SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES
WEAKNESSES
THREATS

13. Strengths
• Largest Fast Food chain in the
World.
• Locally adapted Food Menus
• Target Children and Young
• Motto: QSC&V ( Quality, Service,
Cleanliness and Value)

14. Weaknesses
• Unhealthy Food Menu
• Poor Customer Service
• Quality becoming Inconsistent.

15. Opportunities
• Home Meal Delivery
• Good Quality
• Breakfast Category
• New Low cost menu

16. Threats
• Increased Competition
• Changing Customer Lifestyle
• Price

17. Analysis
Negatives
Positives

18. Summary
• Started as drive-in Restaurant by
MacDonald Bros. in 1940 and
commercialized by Ray Kroc
• World’s leading Fast Food Chain
• Mission is to be People’s favorite fast
food restaurant around the World
• Motto is QSC & V
• Need to work on Quality and Customer
service
• Can work on new menu and better
Customer Service to see off Increasing
Competition

19. Disclaimer
K. Satya Shanker
IIT Madras
Professor Sameer Mathur
IIM Lucknow
Presentation by K.SATYA SHANKER, IIT Madras
during a Marketing Internship under Prof. Sameer
Mathur, Professor, IIM Lucknow