The document discusses various topics including: 1. A novel emissions trading scheme launched in Surat, India to reduce particulate matter pollution. 2. Arunachal Pradesh CM promoting tourism by riding a Royal Enfield Interceptor 650 for 122 km. 3. Parle bringing back a 90s confectionary product after a Twitter campaign went viral. 4. The US federal government being the largest employer in the world with a $685 billion budget.

1. 1.
• Nobel laureates Abhijit Banerjee and Esther Duflo have been working
on a novel Emission Trading Scheme (ETS) — the first of its kind in the
world — launched a month ago in Surat, Gujarat
• Working on similar lines as the trading in carbon credits, the scheme
aims to cut the emissions of a notorious pollutant X.
• The pollutant is a serious nuisance in most North Indian cities,
especially during winter
• Identify the pollutant (15)

2. Particulate Matter

3. 2.
• With an intent to promote tourism, Arunachal Pradesh CM Pema
Khandu rode the bike X for 122 km from Yingkiyong to Pasighat
• Sharing a video of the trip on his FB page, he invited bikers and
adventure sports seekers to visit the picturesque state
• Identify the bike (10)

4. Royal Enfield Interceptor 650

6. 3.
• In February this year, a social media user tweeted asking Parle
Products to bring back X, a confectionary product popular with the
90’s kids
• In response, Parle sought 10,000 retweets to bring the product back
• The user started a campaign on twitter which went viral and
generated 7.11 lakh impressions
• Finally, Parle has brought the product back to market
• Identify the product (15)

8. 4.
• The largest employer in the world, its annual budget authority for
FY2019 is 685 billion dollars
• Its been involved in operations in almost every country of the world,
being a major driver of change in 20th and 21st centuries
• For comparison, the second largest player in the category has a
budget authority of 168 billion dollars
• Identify the Institution/Corporation (10)

10. 5.
• Handwoven cotton zari saris from Nellore district, the history of these
saris dates back to the early 1700’s. In those days, they were mostly
weaved for queens, royal women and Zamindaris
• The distinctive feature of this sari is a big Jamdani motif of a peacock,
parrot, swan, mango or leaf in the pallu
• It was registered as one of the geographical indications from Andhra
Pradesh by Geographical Indications of Goods (Registration and
Protection) Act, 1999
• Which saris are we talking about? (10)

11. Venkatagiri Sari

12. 6.
• Originally called “just-in-time production”, the main objectives of this
system of production are to design out overburden (muri) and
inconsistency (mura), and to eliminate waste (muda)
• This system of manufacturing is a major precursor of the more
generic "lean manufacturing"
• The system is grounded on two main conceptual pillars:
Just-in-time – meaning "Making only what is needed, only when it is
needed, and only in the amount that is needed"
Jidoka – (Autonomation) meaning "Automation with a human touch“
• Which system of production is being talked about? (15)

13. Toyota Production System

14. 7.
• Founded in 1865 by a group of Europeans in a historic city the bank is
named after, it is the oldest common stocks bank in India
• In 1923, the bank shifted its office to Calcutta. In 1969, it was one of
the 14 banks to be nationalized
• In the recently announced mega merger of public sector banks, this
bank will be absorbed into Indian Bank, creating the country’s tenth
largest lender
• Name the bank (10)

16. 8.
• This advertising video marks the beginning of a new era of advertising
• This form of advertising still heavily dominates the market today
• What is this form of advertising called as? (10)

18. Lifestyle Advertising

19. 9.
• This brand’s logo X was designed by a college student Carolyn
Davidson for a paltry sum of 35 $
• She also suggested the brand name Y to the founder who was
thinking of naming the brand ‘Dimension 6’
• She later on received 640,000 $ worth of Y products
• The brand’s slogan Z is inspired from a serial killer’s last statement
• Provide X, Y, Z (10+5+10+5+5)

20. X- Nike Swoosh
Y- Nike
Z- Just do it
Let’s do it
Greek Goddess of
Victory

21. 10.
• Originating from the area in and around present day Dhaka, Jamdani P was one of
the Mughal Empire’s most prestigious and lucrative exports
• The fabric is named after the middle eastern city of Q where Europeans first
encountered it
• The fabric is depicted frequently in terracotta figurines as early as 2nd century
BCE in Chandraketugarh, an archaeological site in modern-day West Bengal, India.
The fifth century Sigiriya painting depicts royal females draped in P
• Bengali khadi muslin was so prized by well-dressed ladies of Rome that according
to a Roman legend, “an ounce of P used to sell in Rome for an ounce of gold”
• In 2013, the traditional art of weaving Jamdani muslin in Bangladesh was
included in the list of Masterpieces of the Oral and Intangible Heritage of
Humanity by UNESCO.
• Provide P and Q (10+5+5)

22. P- Muslin, Q- Mosul
Masulipatnam

23. Ladies wearing muslin dupatta in a 12-13th century CE Buddhist manuscript; painting from what is
today Nepal.

25. 11.
• X is a plain-woven textile made from unbleached and often not fully
processed cotton. It is mostly white or cream in colour. The fabric is
far less fine than P, but less coarse and thick than canvas or denim
• The fabric was originally from the city of Y in South India and is
named after it
• In 1700, the English Parliament passed an act to prevent the
importation of dyed or printed Xs from India, China or Persia. It
followed it up with the Woollen, etc., Manufactures Act 1720,
enacting fines against anyone caught wearing printed or stained X Ps
• Provide X and Y (10+5)

26. X - Calico
Y - Calicut

27. 12.
• After Germany's lose in World War 1, the German firm Bayer lost its patent
for this product under the terms of Treaty of Versailles
• The first step towards production of this product was when German
professor Johann Buchner isolated salicin from willow bark in 1828. A few
years later, an Italian chemist, Raffaele Piria, converted the compound into
salicylic acid, the active ingredient in the product
• Only after Frenchman Charles Frederic Gerhardt buffered salicylic acid into
acetylsalicylic acid, the product in its current form came into existence
• For over a century, it has remained as one of the most sold product in its
category
• Identify the product (10+5)

29. 13.
• X was created by an Italian bakery owner called Pietro Ferrero in the
1940s. He decided to try and create a cheaper alternative to
chocolate, which, due to the Second World War, was in short supply.
It was made by combining hazelnuts, which were easily available
locally, and a little cocoa
• It became so popular in Italy that Italian markets began to offer free
“smears” of X to any kid who showed up with a piece of bread. The
phenomenon was referred to as “The Smearing”
• One jar of the product is sold every 2.5 seconds throughout the world
• Identify X (10+5)

31. 14.
• KaiOS, the world’s third largest operating system, behind Android and
iOS, has shipped around 100 million smartphones worldwide
• It arose, like a phoenix, from the ashes of another OS Y, which
according to the company’s website is more appropriately ‘a distant
cousin’ than a sibling
• A major boost to Kai OS sales came after August 2017, growing
manifold through the years since then
• What event led to this jump in sales? (10+5)

33. 15.
• X is an American commercial real estate company that provides
shared workspaces for technology startups and services for other
enterprises
• It has more than 5,000 employees in over 280 locations, spread
across 86 cities in 32 countries
• Y is the largest investor in X and has helped build its real estate
empire. It has infused close to $10 billion into the company
• Recently, the company filed to withdraw its IPO after a cold market
reception valuing the firm markedly lower than what is has raised
• Identify X and Y