Disney, founded by Walt and Roy Disney in 1923, started as a cartoon studio with the introduction of Mickey Mouse and evolved into a major entertainment company with five business segments including studio entertainment and parks. The company focuses on connecting with customers and released new products in 2013, while also advertising to create unforgettable family memories. This document discusses the challenges after the Disney brothers' death and explores the benefits and risks associated with expanding the Disney brand.

1. WELCOME
TO

2. Founded by:
Walt &
Roy
Disney
1923

3. Disney Introduced
Cartoon studio,
initially introduced
Mickey Mouse

4. STRUGGLE AFTER
DEATH
OF DISNEY BROTHERS

5. Released Groundbreaking Movies

6. CONSISTS OF
5 BUSINESS SEGMENTS

7. STUDIO
ENTERTAINMENT
1.

8. 2.
PARKS
&
RESORTS

9. 3.
CONSUMER
PRODUCTS

10. 4.
MEDIA
NETWORKS

11. 5.

12. WORKED HARD IN
CONNECTING WITH
CUSTOMERS

13. ACQUIRED
THREE
COMPANIES

14. NEW PRODUCT
IN 2013

15. Disney
ADVERTISEMENTS

16. UNFORGETTABLE
Family
Memories

17. What Disney
do best to
connect with
customers?

18. Benefits of
expanding
Disney in
new ways?

19. Risks in
expanding
Disney in
new ways?

20. SUMMARY
• STRUGGLE AFTER DEATH
• DIFFERENT BUSINESS SEGMENTS
• WORKED HARD IN CONNECTING WITH CUSTOMER
• NEW PRODUCT IN 2013
• DISNEY ADVERTISEMENTS
• UNFORGETTABLE FAMILY MEMORIES

21. Disclaimer
THIS PRESENTATION IS CREATED BY “ABHINAV SINGH” FROM “MIT
MANIPAL” UNDER THE GUIDANCE OF PROF. SAMEER MATHUR (IIM
LUCKNOW) DURING SUMMER INTERNSHIP: MARKETING MANAGEMENT
(JUNE-JULY, 2017)