Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. They initially found success through their superior running and basketball shoes. Some key innovations include Bowerman's "moon shoes" which he created using a waffle iron. In the 1980s and 90s, Nike positioned itself as the underdog compared to more mainstream companies. Their iconic "Just Do It" slogan launched in 1988 and became one of the top slogans of the 20th century. Over the years, Nike has sponsored many top athletes and expanded its product line beyond sports shoes to include apparel. While Nike faced challenges with international sales and controversies over its business practices in past decades, it has grown
Independent project on Nike based on my Kellogg class, Innovation in Context. Reviews how Nike established its IP portfolio and how it is leveraging it for future growth. All opinions expressed are my own and are not necessarily complete.
nike company presentation (nike diversification strategy ) follow me on on instagram @abhasduaxx like share subscribe, hope you like this and enjoy the presentation.
thank you
Independent project on Nike based on my Kellogg class, Innovation in Context. Reviews how Nike established its IP portfolio and how it is leveraging it for future growth. All opinions expressed are my own and are not necessarily complete.
nike company presentation (nike diversification strategy ) follow me on on instagram @abhasduaxx like share subscribe, hope you like this and enjoy the presentation.
thank you
Our company follows ISO9000 quality management system, has rich technical force,funds and perfect management system.We take"first of quality,first of reputation,first of customer"as the purpose all the time.Therefore,we have got high opinions from domestic consumers and abroad. We hope that your choice and our service will become unity!
Our aim is to build strong long term business relationships with wholesalers and retailers,
however business is business and we are always happy to cooperate with smaller clients too.
Marketing Excellence NikeNike hit the ground running in 1962. .docxtienboileau
Marketing Excellence Nike
Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed for athletes by athletes. Founder Philip Knight believed high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. Nike’s commitment to designing innovative footwear for serious athletes helped build a cult following among U.S. consumers.
Nike believed in a “pyramid of influence” where the preferences of a small percentage of top athletes influenced the product and brand choices of others. Nike’s marketing campaigns have always featured accomplished athletes. For example, runner Steve Prefontaine, the company’s first spokesperson, had an irreverent attitude that matched Nike’s spirit.
In 1985, Nike signed up then-rookie guard Michael Jordan as a spokesperson. Jordan was still an up-and-comer, but he personified superior performance. Nike’s bet paid off—the Air Jordan line of basketball shoes flew off the shelves and revenues hit more than $100 million in the first year alone. As one reporter stated, “Few marketers have so reliably been able to identify and sign athletes who transcend their sports to such great effect.”
In 1988, Nike aired the first ads in its $20 million “Just Do It” ad campaign. The campaign, which ultimately featured 12 TV spots in all, subtly challenged a generation of athletic enthusiasts to chase their goals. It was a natural manifestation of Nike’s attitude of self-empowerment through sports.
As Nike began expanding overseas, the company learned that its U.S.-style ads were seen as too aggressive in Europe, Asia, and South America. Nike realized it had to “authenticate” its brand in other countries, so it focused on soccer (called football outside the United States) and became active as a sponsor of youth leagues, local clubs, and national teams. However, for Nike to build authenticity among the soccer audience, consumers had to see professional athletes using its product, especially athletes who won.
Nike’s big break came in 1994 when the Brazilian team (the only national team for which Nike had any real sponsorship) won the World Cup. That victory transformed Nike’s international image from a sneaker company into a brand that represented emotion, allegiance, and identification. Nike’s new alliance with soccer helped propel the brand’s growth internationally. In 2003, overseas revenues surpassed U.S. revenues for the first time, and in 2007, Nike acquired Umbro, a British maker of soccer-related footwear, apparel, and equipment. The acquisition made Nike the sole supplier to more than 100 professional soccer teams around the world and boosted Nike’s international presence and authenticity in soccer. The company sold Umbro in 2012 for $225 million.
In recent years, Nike’s international efforts have been focused on emerging markets. During the 2008 Summer Olympics in Beijing, Nike honed in on China and deve.
Sneakers Industry And The Great Investment.docxReverlavie
Sneakers are cool and it’s a revolutionary fashion product. According to the brand’s marketing, they are made of soft leather and feature comfort and protection until the end.
Over the last few years, a number of sneaker brands have faced financial difficulties. The industry is not just volatile – it is also very competitive and evolving rapidly.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
4. One of the first Nike shoes
-- courtesy of articlebase.com
-- courtesy of nike.com
5. Founders: Phil Knight and Bill Bowerman cofounded the company in 1964,
originally known as blue ribbon sports.
“Nike” was the Greek goddess of victory, and the swoosh symbol is representative
of her wing.
Their initial success came from their superiority of running and basketball shoes,
which meant forming strong relationships with their customers based on real value.
Nike “moon shoes” were created; the innovative soles were created by Bowerman
when he poured a liquid rubber compound in his wife’s waffle iron.
They considered themselves the maverick compared to mainstream companies,
and in the 1980’s and 90’s played the role of underdog. Their marketing strategy
started off as edgy, and anti-establishment.
Their 1988 “just do it” campaign won advertising age’s top 5 slogans of the 20th
century (nikebiz.Com ; company overview)
“Basically, our culture and our style is to be a rebel.”- Phil Knight, chairman.
FROM RAGS TO
RICHES
6. If you use Nike shoes you can defy gravity better than Isaac Newton.
--Courtesy of harwoodmedialit.pbworks.com
7. Nike has sponsored top athletes and celebrity endorsements to promote their products.
Over the years they have included: roger Federer, Rafael Nadal, tiger woods, Lebron
James, Christiano Ronaldo and perhaps most notable, Michael
Company diversified when they acquired the companies Hurley international, converse,
Cole Haan, Bauer in-line, and Umbro.
In years past, they faced challenges selling internationally, but most recently sales
increased up 50% in international markets when Nike sponsored 21 out 26 of the national
countries in 2008 Beijing Olympics. (Wikiinvest.Com, Nikebiz.Com)
Expanded their product line when they grew from selling only running and basketball
shoes to other sports and apparel such as: baseball, football, soccer, tennis, golf, skate
boarding, jerseys, shorts, sweats, etc.
9. Criticized of over commercializing sports and exploiting sports. An example of this is
when they used the Beatles song “revolution” against apple records wishes, and were
sued by capitol records. (Los Angeles times)
Once the underdog, Nike now became mainstream, and was becoming the
establishment.
Slipping sales in the late 1990’s were due to the rise in other trends (hiking boots, grunge
look) and a notion that they were “too common to be cool.”
Nike was known for spending just about any amount of money to conjure up publicity
and market share. (Kotler, 12edition) aka advertising everything and everywhere instead
of doing research on which segment to market to.
To make matters worse they were fighting off charges of exploiting child labor laws in
Asian pacific countries.