What we will cover:
*The 3 C's of SEO (Search Engine Optimization) - be on the first page or someone else will be
*Making your website an experience for your user (using Web 2.0 philosophy)
*Using internet marketing to increase exposure
*Live polls and real time stats from call participants
SEO Sales Presentation for Small BusinessesRich C. L.
An SEO sales presentation for small businesses, to increase lead generation and digital marketing efforts. PowerPoint show includes: history, SEO services, methodology, client results and testimonials, and a call-to-action. If you're looking to benefit from SEO services, feel free to reach me at the number in the presentation. Thanks, and add a like!
WHO WE ARE?
SEO SKILLS was founded as a digital marketing & branding academy which provides high quality training on traditional branding and internet marketing using the different IT channels and tools available. We are based in Hyderabad, India, serving our clients with full dedication since our inception. Our main objective is to help address the increasing need for certified internet marketers with communication and marketing professionals for each industry all over the world.
Web Design Course
Graphic Design Course
Digital Marketing Course
PURPOSE
Our purpose is to become the leader within the industry of branding and digital marketing education through giving improved training services, and upgrading our teaching skills as well as methodologies to updated and uphold healthy relationships with our team and students. To render quality training, which exceeds the need of our students who dream to become a branding specialist within the digital space is also our priority.
VISION
SEO SKILLS is the academy that comes with a clearer vision to communicate the best and high quality education and learning on branding domains and internet marketing. We are passionate regarding teaching that we’ve been in the industry for over 10 years and we continuously work hard so we can effectively upgrade our skills to provide the greatest knowledge and service to our students
URL:
https://www/seoskills.in
https://www.alltechskills.com
What we will cover:
*The 3 C's of SEO (Search Engine Optimization) - be on the first page or someone else will be
*Making your website an experience for your user (using Web 2.0 philosophy)
*Using internet marketing to increase exposure
*Live polls and real time stats from call participants
SEO Sales Presentation for Small BusinessesRich C. L.
An SEO sales presentation for small businesses, to increase lead generation and digital marketing efforts. PowerPoint show includes: history, SEO services, methodology, client results and testimonials, and a call-to-action. If you're looking to benefit from SEO services, feel free to reach me at the number in the presentation. Thanks, and add a like!
WHO WE ARE?
SEO SKILLS was founded as a digital marketing & branding academy which provides high quality training on traditional branding and internet marketing using the different IT channels and tools available. We are based in Hyderabad, India, serving our clients with full dedication since our inception. Our main objective is to help address the increasing need for certified internet marketers with communication and marketing professionals for each industry all over the world.
Web Design Course
Graphic Design Course
Digital Marketing Course
PURPOSE
Our purpose is to become the leader within the industry of branding and digital marketing education through giving improved training services, and upgrading our teaching skills as well as methodologies to updated and uphold healthy relationships with our team and students. To render quality training, which exceeds the need of our students who dream to become a branding specialist within the digital space is also our priority.
VISION
SEO SKILLS is the academy that comes with a clearer vision to communicate the best and high quality education and learning on branding domains and internet marketing. We are passionate regarding teaching that we’ve been in the industry for over 10 years and we continuously work hard so we can effectively upgrade our skills to provide the greatest knowledge and service to our students
URL:
https://www/seoskills.in
https://www.alltechskills.com
Seo is the best process of promote your business . SEO stands for Search Engine Optimization . it is following these steps Web Analysis, client requirements, Keyword Research ,content Writing, Web Optimization, seo summations, Links Building , Reporting or Ranking .
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http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
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It's about optimizing your dental practice LOCATION(s).
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This guide covers the importance of Unique Images, Image Compression, and Structured Data in image SEO.
This post will tell you how to rank on Google and boost traffic using images.
Let’s get started!
Vorian Agency - Google Analytics SeminarMatt Lynch
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Seo is the best process of promote your business . SEO stands for Search Engine Optimization . it is following these steps Web Analysis, client requirements, Keyword Research ,content Writing, Web Optimization, seo summations, Links Building , Reporting or Ranking .
Understanding your Audience Through NumbersTom Freestone
Google Analytics can be used to deliver many useful statistics. In our flipped presentation, we will provide instructional materials to help you setup Google Analytics, create custom dimensions and discuss how to use and interpret metrics to gain insight into your applications. We will be demonstrating how we use Google Analytics through uPortal and CAS as case studies, giving you an inside perspective on how we monitor our user traffic and how it leads us to make decisions and changes.
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
Local Dental 360™: Building a Solid Local SEO Foundation with CitationsSocial Dental Network
Local SEO is the process of optimizing your business location to rank highly in the search engine results pages & local environments.
It's about optimizing your dental practice LOCATION(s).
Take a look at some of the most important ranking factors & learn how Local Dental 360™ from Social Dental Network can make sure you are THERE when people in your area search for a dentist.
This guide covers the importance of Unique Images, Image Compression, and Structured Data in image SEO.
This post will tell you how to rank on Google and boost traffic using images.
Let’s get started!
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Introduction about Quora, Google analytics and Google Ad WordsCode95
The presentation has an introduction about:
Benefits of Quora
Google Ad Words
How to set a successful campaign on Ad Words
Google Analytics
Google analytics approach
Google analytics setup & installation
An overview of Google Analytics from setup and installation to terminology, campaign tagging, and how to use Google Analytics to answer business questions such as who your visitors are and what they're doing on your site.
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Evaluating the use of search engines and social Media todaySimeon Bala
Search engines are an essential tool for any marketer or researcher who needs to quickly find relevant information. It is no surprise that they can be used to obtain a variety of different types of data.
In the past, search engines were just a means of accessing information that had been collected and cataloged by humans. But today they are also a tool for collecting data themselves.
This presentation was given to evaluate the impact of social engines and mobile devices today.
The presentation contain idea and tips on how to live online. Google and Facebook were used as case study as they are the biggest.
Presentation was done by Simeon Bala
9jaoncloud.com.ng
publicopinion.org.ng
Google Analytics is undoubtedly one of the most powerful web analytics packages out there. In fact, it's so powerful, it's difficult to know how to begin understanding all of the information it makes available. Join us for this primer on Google Analtyics for nonprofits. We’ll show you how to measure the performance of your website with this powerful and free tool, understand who your web site visitors are, where they come from, and what they’re doing on your site.
Topics we’ll cover:
- Introduction to Google Analytics for nonprofits
- How to use web analytics to understand the performance of your website
- How to measure progress toward organizational goals
- How to turn your accumulated data into actual site improvements
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The 10 Essential Things that Graphic Designers and Artists Need To Know About Google Analytics
1. The 10 Essential Things that
Graphic Designers and Artists Need
To Know About Google Analytics
Tomer Tishgarten and Asia Matos
Arke Systems
2. Meet Tomer
• Analytics Practitioner
– SEO/Competitive Intelligence/Web
Analytics since 2001.
– Google Analytics certified.
– Minor in Bio-Informatics from
University of GA.
• Agency Engagements Director
– Provide Technology Service to Ad
Agencies.
• Runner
– PRR 2013: 5X
– Georgia Half Marathon: 4X
Follow Tomer:
@Tomerific
3. Meet Asia
• Marketing Manager
– Lead generation-focused content strategy;
traffic acquisition; campaign execution.
• Content management systems (Sitecore,
Wordpress)
• Analytics platforms (Sitecore DMS, Google
Analytics)
• Professional Artist
– BFA in Fine Art; Kennesaw State University
– Shown in Mason Murer Fine Art Gallery,
Kibbee Gallery, Actor’s Theatre in Louisville,
KY
– Studio Assistant for Katherine Taylor:
2012/13 WAP Artist for Museum of
Contemporary Art (MOCA).
Follow Asia:
@AsiaMatos
4. Meet Arke
• We are marketing technologists!
– “We implement hardcore digital
technologies and provide you with
a marketing strategy to take your
organization to the next level!”
• Marketing Technologies:
– Content Management Systems
• Sitecore, WordPress, Drupal,
Umbraco
– Portals/Communities
• Sharepoint, Jive, Lithium, Telligent
– Customer relationship
management
• Microsoft Dynamics CRM,
Salesforce.com, Pardot
– Analytics
• Google Analytics, Omniture,
WebTrends
6. Artists Need the Web (and Web Analytics)
• The art professional today
– Your name is your brand
(artist/studio/gallery)
– You are actively seeking more
art-related opportunities.
– You've used the internet (at
least once in your life!) and
have a website.
– Concerned with how to take
your art business to the next
level.
7. And Our Industry Uses the Web
1. Everyone uses search
– Search is king!
– Relies on content
• Images, text, video
2. People strive to be
omniscient
– We like to check you out before
we meet IRL.
• LinkedIn, Facebook, Website
3. Digital performance varies
– You need to figure how digital
performs.
8. The Solution: Google Analytics
• Free tool that can tell
you what people are
doing on your
website right now!
• Understand how your
content/your site is
performing.
• Understand how your
website connects to
the interweb.
16. Are local visitors better?
• Use Segmentation:
– Segments are used to
isolate and analyze
specific parts of your
traffic.
• You can apply multiple segments to compare
their respective data side by side in all reports.
24. Resolution: What’s above the fold?
Start at Behavior > All Pages > [Select a Page] > Primary Dimension: Screen Resolution
25. Resolution: What’s above the fold?
Start at Behavior > All Pages > [Select a Page] > Primary Dimension: Screen Resolution
26. Is my site/content being shared?
• Identify social media networks &
communities where people engage
with your content.
• Measure your on-site user
engagement via social plug-ins.
• Compare traffic volumes and visitor
traffic patterns through your site for
social media vs. other sources.
• Measure the value of social by
tracking your goals, conversions and
ecommerce transactions.
34. What else do can I do?
• Reporting
– Any GA data
– Any Format (Excel, PDF)
– Sent Regularly (Daily, Weekly, etc.)
http://to.merific.com/customanalyticsreport
s
• Custom Event Tracking
– Tracking Form Errors
– Tracking Clicks and Click-Based
Downloads
– Tracking Video Engagement and Activity
http://to.merific.com/customeventtracking
37. Closing Thoughts
• There is no Holy Grail!
– Start by asking basic
questions!
– Look inward first!
– Observe, Plan, Engage,
and then Adjust!
• Rapidly changing field.
– Read, read, read!
Editor's Notes
Yes – thank you, Tomer. Hello everyone.My name is Asia Matos and I also work at Arke.So – I’m a bit of a hybrid. By day, I’m a marketing professional. I oversee all of the marketing operations for my organization. I manage a team of other marketing professionals and together, we focus on lead generation-focused content strategy, traffic acquisition, and campaign and event execution. I also contribute my experience with content management systems and analytics platforms.By night, I am a professional artist. I received my BFA in Art from Kennesaw State University and have maintained an active studio practice ever since. I’ve shown at Mason Murer, Kibbee Gallery, and out-of-state. I am a firm-believer in MOCA’s Pin-Up Show and hope to see you all there. I am also currently a studio assistant for Katherine Taylor – and she’s the 2012/13 Working Artist Project Artist for MOCA (Museum of Contemporary Art). And – lastly, about myself I promise, you can see my newest series at Eyedrum on November 2nd which also happens to be my birthday. (So now everyone has to go!)
Tomer and I work for Arke Systems.Arke is a marketing technology consulting firm – ultimately, we believe in the technology that’s going to help marketers. If you were a marketer in an enterprise organization and you wanted to install and customize a platform for your website, you would call us! The technologies we specialize in include content management systems like WordPress and Sitecore, portals, customer relationship management like CRM and Salesforce, and finally, analytics platforms: the reason why we’re all here.
Before we get into the knitty-gritty, let’s take a step back. Who’s in the room with me today? Could all the graphic designers raise their hands, please? Now let’s see all of the fine artists? Gallery/museum/non-profit professionals? Art education professionals? Okay! Wow - we have a good crowd here.Luckily - Google Analytics is actively relevant to all of you – so no falling asleep back there! Graphic Designer vs. Fine Artist vs. SOME OTHER WORD FOR CURATORS/GALLERY DIRECTORS/ETC.
Despite where you’re coming from, we can still draw the following conclusions.First – you have a brand. It’s probably your name. “Asia Matos”. That’s my brand name. For others, it might be something different. “Jessica Larkin Studios.” “Foxboxes.” “Mason Murer Fine Art Gallery.” All still brands.Second – you’re probably looking for more art-related opportunities. You might also just be the naturally curious-type.Third – the Internet has a certain place in your life. You hopefully already have a website and have a dedicated online presence. Fourth – you want to know what tools are out there that can help you take your art business to the next level whatever that business may be.These four traits or conclusions – that’s where most artists are today.
Meanwhile, the world moves in these Web-related circles. First and foremost, we all always searching for something on the Internet. New pair of shoes. Tickets to that concert. The upcoming exhibition at the High Museum and their start and end dates. We probably don’t even realize how often we use search, but it’s something that both artists and non-artists do. Gallery directors do it. Anecdote about Mason Murer Fine Art Gallery; if he wasn’t receiving anything in print or book form from the artists, he was Googling them! Actively searching for new artists to exhibit. We can’t “search” or “find anything” on the Internet if there isn’t any content. So images, text, video are all important. It’s how the Internet survives.Secondly – we all do our research, well, at least socially. We all check out social media. Whether it’s to stalk your ex-boyfriend’s new girlfriend, or decide if an employee candidate is going to be right for the job, chances are someone has done “research” on you. The same applies for artists and art professionals – what are they posting? What are they working on now? How active are they in the community? Are they going to this event or that event? Who are they connected to?Ultimately, we all want to know what is going to perform the best on the web, but we may not know how to find that out. Knowing these two great behaviors about how people use the web leaves us all wondering – so what?
Google Analytics can provide these insights about your website – AKA digital brand. GA is a free tool that allows you to look at data. You can ask questions about your site and Google Analytics will provide answers.So what kind of questions can we ask?
Here’s what Google Analytics actually looks like. The sidebar on the left allows you to navigate through the different types of data that GA will collect. The main content will usually display a chart or dashboard of your stats are lookin’ like at the moment.
Magic 8 Ball image.
How many people are coming to my website?Unique visitorsHow many times do they come to my site?Visits, New vs. ReturningGA can show you how many people are coming to your site, how many times they come to your site, and where they were in the world when they accessed your site. It might seem creepy – the demographics section especially. But keep in mind that it can only show you general vicinity of an area – never a pin-pointed dot on a map that shows address and location.
ContentImagesBlog postsArtist/Graphic Designer/Gallery biosEvery single “page” or URL on the website is considered content Perhaps one of the most important pieces of data, GA can let you know what content “performed the best” on your site. “Performed the best” simply means which page got the most pageviews or visits.“Content”, however, is an interesting word. It can mean the actual images of your art, or it can mean video or a blog post on your site. Google Analytics could ultimately tell you which artworks were receiving the most visits – e.g. which piece is most popular since the piece is technically content according to the Internet. If you were a gallery director, GA could tell you which artists were receiving the most visits – e.g. which artists received more traffic because technically any artist bios would be considered content. The same goes for other art professionals – what brochures, event pages, blog posts, resumes, etc. were more popular on your site? Because all of these things are considered “content”, and GA can tell you all of those things.
What is linked to my website?Traffic SourcesOrganic vs referral vs directHow did they get there?Organic traffic sourcesSearch engines like Google.comReferral traffic sourcesVisitors referred by links on other websitesi.e. Blogs, online publications, social mediaDirect traffic sourcesTyped in the URL directlyThe second most important thing that Google can tell you is how people found you in the first place. In marketing, we call it “traffic source.” But there’s three different types of traffic: organic, referral, and direct. One of the toughest things as an artist is to keep track of all of your publications. When someone writes about you or your show or your gallery and they linked to your website, wouldn’t you want to know? Wouldn’t you also want to know how many people came to the site because another website linked to you? GA can tell you all of that. Organic traffic is the easiest to understand: did someone search for you and find your website that way? If they did, which search engine, and how many visitors came through that search engine?Referral is my personal favorite traffic source because it’s going to give you all of the details. What website linked to yours? This includes other websites and blogs and social media. With social media specifically, I know for a fact that Facebook and LinkedIn are going to give my website more visitors. I can double-check my conclusions with GA. If I’m ever wrong, or if for some reason another social media channel is giving me more visitors, then I’ll focus all of my social media efforts on that social media channel.Direct traffic is also pretty easy – it basically says “who’s just typing your website into the address bar?”Overall – it’s important to know how people are accessing your site, and this is true for all professions. If most of your traffic is coming from organic searches, then you might want to focus on search engine optimization or “SEO”. If you get a ton of referral traffic, focus your energies on making that referral traffic even better.Are there any questions so far? I’m now going to hand it off to Tomer – he’s going to a Google Analytics drill-down