The House of Marketing aims to accelerate profitable revenue growth for its clients through impactful marketing. It recruits passionate marketers and provides them with an inspiring environment to develop their full potential. Consultants work individually or in teams on client projects across various industries. Junior consultants benefit from a 2-year training program including coaching, mentoring, and developing both marketing and technical skills. The House of Marketing rewards high performance with a competitive salary and benefits package.
Are you a future graduate with a passion for marketing and interested in a job as marketing consultant? Then take a look at our THoM Welcome brochure for all details about our recruiting process! - The House of Marketing
At The House of Marketing, we like to do things as efficiently and effectively as possible, and that's no different when it comes to your application as a Junior Consultant. We have 3 exciting and challenging rounds all within one month. By mid-March you’ll know if you can join our team of THoMers!
Are you a future graduate with a passion for marketing and interested in a job as marketing consultant? Then take a look at our THoM Welcome brochure for all details about our recruiting process! - The House of Marketing
At The House of Marketing, we like to do things as efficiently and effectively as possible, and that's no different when it comes to your application as a Junior Consultant. We have 3 exciting and challenging rounds all within one month. By mid-March you’ll know if you can join our team of THoMers!
26 зустріч: Як ми втрачаємо людей і клієнтів та що з цим робитиIT-HR Club_Lviv
зустріч із неймовірною Olena Zanichkovska , Founding Partner @ Growth Agency "The Gradient". Director of LITS BDA School , в минулому директор з розвитку в компанії Perfectial та керівник відділу в компанії Eleks.
Ми розглядали, як працює ІТ-компанія як система і як має виглядати і виглядає в реальності взаємодія між складовими системи. Подивились на організацію з точки зору бізнесу, клієнта і людей.
Ask a business owner about marketing and they’ll usually tell you about their need to update their website, gets to grips with social media or create a new brochure.
If your marketing isn’t as effective at generating leads as you’d like it to be, this webinar is for you. Gill Hutchinson of Aardvark Marketing shares a process they use with clients to identify areas that can be improved.
No matter how good you think your product or service is its nothing unless you can tell the world about it. So how can you work with traditional media to build an effective marketing and advertising campaign on a low budget?
Effective marketing doesn’t have to be costly but it must have the potential to increase your business reach and your revenue.
No matter what the size of your business you are, you certainly can’t afford to let your marketing, advertising and promotions slide. I agree it does take time and effort to developing effective campaigns as it requires a unique mix of strategy and creativity to hit just the right spot, or target market.
Here 121 Business Coach who specialize in marketing for the small and medium size businesses offers you help on how to pick the right mediums for your marketing campaign.
Good luck and email us with your marketing questions at info@121businesscoach.com
Virtual Marketing Manager is designed specifically for SMEs that cannot afford an experienced full-time Marketing manager. for a fixed fee you get an experienced marketing manager to work on your business daty-to-day.
Create a Team of Hungry Sales Hunters: A 5-Point Checklist to an Assertive Sa...Business Wise Inc.
Smart sales hunters and managers know how to create a positive sales culture at their business. The ones who leave culture to chance lose opportunities, sales, and employees. In this slideshow, you'll learn why culture is more important than strategy, how to assess the state of your business culture, and 5 steps you can take to create a positive biz-dev culture at your business.
26 зустріч: Як ми втрачаємо людей і клієнтів та що з цим робитиIT-HR Club_Lviv
зустріч із неймовірною Olena Zanichkovska , Founding Partner @ Growth Agency "The Gradient". Director of LITS BDA School , в минулому директор з розвитку в компанії Perfectial та керівник відділу в компанії Eleks.
Ми розглядали, як працює ІТ-компанія як система і як має виглядати і виглядає в реальності взаємодія між складовими системи. Подивились на організацію з точки зору бізнесу, клієнта і людей.
Ask a business owner about marketing and they’ll usually tell you about their need to update their website, gets to grips with social media or create a new brochure.
If your marketing isn’t as effective at generating leads as you’d like it to be, this webinar is for you. Gill Hutchinson of Aardvark Marketing shares a process they use with clients to identify areas that can be improved.
No matter how good you think your product or service is its nothing unless you can tell the world about it. So how can you work with traditional media to build an effective marketing and advertising campaign on a low budget?
Effective marketing doesn’t have to be costly but it must have the potential to increase your business reach and your revenue.
No matter what the size of your business you are, you certainly can’t afford to let your marketing, advertising and promotions slide. I agree it does take time and effort to developing effective campaigns as it requires a unique mix of strategy and creativity to hit just the right spot, or target market.
Here 121 Business Coach who specialize in marketing for the small and medium size businesses offers you help on how to pick the right mediums for your marketing campaign.
Good luck and email us with your marketing questions at info@121businesscoach.com
Virtual Marketing Manager is designed specifically for SMEs that cannot afford an experienced full-time Marketing manager. for a fixed fee you get an experienced marketing manager to work on your business daty-to-day.
Create a Team of Hungry Sales Hunters: A 5-Point Checklist to an Assertive Sa...Business Wise Inc.
Smart sales hunters and managers know how to create a positive sales culture at their business. The ones who leave culture to chance lose opportunities, sales, and employees. In this slideshow, you'll learn why culture is more important than strategy, how to assess the state of your business culture, and 5 steps you can take to create a positive biz-dev culture at your business.
Introduction to Brand Champions - building brands through strategy, creativit...Adam Margolin
Building brands through strategy, creativity and activation.
We look at every project and client individually and develop a bespoke proposal to meet the brief.
We charge for consulting services and advice and can work in a variety of ways including hourly or daily rates, monthly retainer, fixed project fees, commission-in-lieu of fees and more.
Get in touch today to see how Brand Champions can help you... adam@brandchamps.co.uk
S.S.B International Marketing & Management Consultancy is brain child of our founder
Mr. GAJADI ARVIND KUMAR, who has tremendous experience of more than 14 years of Sales, Marketing &
Business Development. Has done (M.B.A) ASMA Institute of Business Management from Bangalore Amongst
his job experience his major contribution comes from Renowned marketing company of India, He has more
than 14 years of experience as Marketing Consultant in guiding MSME & SME businesses in Mumbai &
Maharashtra, so far we have helped more than 30 clients with turnover of less than 1 cr. & maximum of 100
cr. The growth attended between 40% to 1000% within 1-5 yrs. of span.
He has attended 6 SMART CONFERENCES held by Eureka Forbes Ltd., consecutive for 6 years., Mumbai,
wherein he Has participated along with 50 delegates who has first time visited Canton Fair at Guangzhou,
China to study marketing trend of Republic of China. Visited Dubai for GLOBAL MAHARASHTRA BUSINESS
FORUM (GM BF) of DUBAI to study Opportunities in GCC countries.
Valuable, engaging content is more important than ever before for attracting buyers.
Social media platforms like LinkedIn are providing powerful channels through which to distribute this content and reach perfect prospects.
However, competition is fierce and people have become very selective about the information they engage with. The rest is ignored.
In this presentation, we look at why so much content goes to waste and how you can ensure yours hits its mark.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
2. In an economical environment
where turbulence is the new norm...
... The House of Marketing aims to
accelerate profitable revenue growth.
We provide impactful marketing
at the right moment...
... exceeding clients’ expectations
with high ROI and sustainable results.
We achieve this by recruiting passionate
marketers for whom we create an
inspiring & nurturing environment where
they can develop their full potential.
Mission statement of The House of Marketing
3. At The House of Marketing you work in team or as an individual
on exciting client projects
Client needs
Sustainability
Proposal
Project
Proposal tailored to the
client’s needs
Strategic consulting
&
Implementation services
Team based
Individual assignment Increasing clients’
marketing impact
towards profitable,
sustainable growth
Understanding
the client’s needs
Flow of a project at The House of Marketing
4. THoM’ers with different competences and varying involvement
depending of project stage work together in a team project
Exampleofaset-upinateamproject
Core team set-up
Tailored mix of:
Strategic marketing
Project management
Domain expertise
Consultant support
5. Individual
placement
Counselor & mentor
All other consultants
Knowledge base of The House of Marketing
frameworks and training program
with their specific skills, expertise & experience;
enabled through Fridays @ the office,
internal projects and monthly meetings
client
manager
coaching
sharing
training
Our individual placements are supported by the organizational
structure of The House of Marketing
Exampleofanindividualplacement
Hiring a consultant of The House of Marketing isn’t just hiring a person…
6. All our Junior Consultants benefit from a 2-year development
program, including training and coaching
Coaching
Coaching by
Counselor /
Client
Manager /
Mentor
Training
- Product/Brand management
- Media & Communication
- Finance for marketers
- Strategic Marketing
- Digital Marketing
Marketing skills
Technical skills
Soft skills
- Analytics
- Excel for marketers
- Project management for marketers
- Creativity
- Time management
- Presentation skills
- Meeting techniques
- Self-confidence and personal impact
Aim: Develop marketing talents through
trainings, coaching and on-the-job learning
7. No two assignments are the same at The House of Marketing
Elise is working as an
Online Content Manager
for a leading automotive brand
Thomas is working as a
Project Leader
for a media company
Lise is working as a
Junior Project Manager
for a FMCG brand
Laetitia is working as a
Cash Management Marketer
for a leading bank
Inge is working as a
Consultant on
brand positioning
for a pharmaceutical provider
Maxime is working as an
Innovation Manager
for a premium chocolate brand
Dennis Peeters is working as a
Digital Project Manager
for a leading bank
Caroline is working as a
MarCom Project Leader
for a human resources company
8. ICT & Media
Utilities &
Resources
Health Care &
Public Sector
We have clients from many different sectors
Consumer
Goods & Retail
Finance,
Insurance &
Other services
Transport &
Logistics
9. Your career path at The House of Marketing
9
1-2 years
PARTNER
SENIOR MANAGER
MANAGER
SENIOR CONSULTANT
CONSULTANT
JUNIOR CONSULTANT
+- 2 years
+- 3 years
+- 4 years
10. At The House of Marketing we provide always the necessary
support
Counselor
Mentor
Client
Manager
Trainings
• Guides you through your career
• Min 3x/year: Evaluation/coaching
session
• Helps you manage your
professional/private balance
• Coaches you in your
relationship with the client
THoM
meetings
• Information about The House of
Marketing, interesting speakers,
sandwiches with colleagues…
• Once a month
• Internal / external
• Mandatory / own interest
What does a counselor do?
Pieter Lievyns explains:
“As a counselor I am helping my counselees
to discover their own personal career path.
And then I guide and stimulate them to
progress on this path, sometimes step by step,
sometimes with a giant leap.”
Pieter Lievyns
SENIOR MANAGER
Joined THoM in January 2006
11. What does it look like, working at The House of Marketing?
Internal trainings
12. Testimonial of a Junior Consultant
Nathalie de Biolley,
JUNIOR CONSULTANT
Joined THoM in September 2015
Solvay Brussels School
“After my studies I had one wish: to become a marketer. Since I
am not only passionate about marketing and eager to gain
experience in different areas of marketing, but also strongly
interested in strategic and operational consulting, there was no
better place to go for me than THE marketing consulting firm in
Belgium: The House of Marketing.
From the moment you start, The House of Marketing gives you
deep-dive trainings and a personal counselor to guide you
through your career path. All of this comes with the additional
benefit of working in a warm company with engaging
colleagues.
You immediately get the responsibility to work on your own
projects and see the impact of your work. As a Junior
Marketing Consultant, that is why I really enjoy working on
projects of The House of Marketing.”
13. Generalist Curious about specialization
Creative
Discipline
Hard skills
Down-to-earth
Passionate about Marketing
Analytical
Gut
Soft skills
Conviction
Business driven
Master
degree
Trilingual
(FR/NL/EN)
Driving
license
Computer
literate
(MS Office)
In line with
the THoM
values
We are looking for equilibrist (♀/♂ ) !
14. Nurturing environment
2-year training program
Challenging internal and external projects in a consulting firm with
an outstanding reputation in the marketing community
Engaging and reliable colleagues
Competitive salary
Company car, fuel card
Laptop, comprehensive phone plan
Group & hospitalization insurance
20+6 holidays
At The House of Marketing we are result-driven and like to exceed clients’
expectations. We believe that for this focus on high performance, you deserve to be
properly rewarded.
What can you expect from The House of Marketing?
15. Nov ‘15-Feb ‘16 Feb ‘16 Sep ‘16
STEP 1
Ready to take on the
challenge?
Write us a one-page
paper (see next page)
and send it together with
your CV + cover letter to
startcareer@thom.eu !
Deadline: 07/02/2016
STEP 2
Great! You’ve been
invited to our Case Day,
the final step of our
recruitment process.
May the best win!
Case Day will take place
on the 26th of February
2016
From graduate to … marketing consultant ?
STEP 3
Contract is signed!
Congratulations!
You’ll start your career at
The House of Marketing
with a one-week
immersion camp.
In the meantime, don’t
hesitate to ask any
question to your SPOC
and meet your future
colleagues during the
summer’s THoM meetings.
16. We’re looking forward to read your point of view
Guidelines:
1-pager
In english
Feel free to make hypotheses and be sure to integrate your personal perspective
KPIs: Structure – Creativity – To the point – Marketing savvy
Show us how passionate you are about marketing!
A famous energy drink company is losing market share
due to increasing competition. The CEO hired you to
come up with a new marketing strategy to make his
company shine again.
Describe your action plan as a Junior
Consultant on how you would regain market share
17. • For questions on your point of view:
Frederik Sunaert, Junior Consultant
(frederik.Sunaert@thom.eu)
• For your official application:
Send CV, cover letter & paper to startcareer@thom.eu
Park Lane Building C
Culliganlaan 2
B-1831 Diegem
www.thehouseofmarketing.be
Follow us on Facebook: facebook.com/Thehouseofmarketing
Follow us on Twitter: twitter.com/THoM_news
Your point of contact
18. The House of Marketing
Part of the Quanteus Group
Editor's Notes
Example 1 about Strategic project
Marketing became complex, for a while now
The profile of the marketers has to change to be able to coop with the challenging times
We need marketers to balance between sometimes very contradicting skills
He has to be a Generalist and have an overview on the whole marketing scene. At the same time, as marketing has to be very curious about specialized marketing domains ….
He has to be creative, we want him to look at thing s in a different way, makes links, use past experience in other situations …. At the same time he has to love numbers and understand the importance of in depth quantitative analysis.
Marketing is a tough discipline, strict timings and processes are required. But it might be necessary to have guts, … so if you have an idea, convince the board and get it done, realize in a short term because the opportunity is there and now.
Marketers need hard skills (f.i. MPM; CRM; Nielsen, GFK, …) but has to be good communicators, good intuition, build bridges internally…..
Humility is important: listen to experienced marketers, but certainly to the consumer. At the same time: have a own vision and clear conviction, be able to make choices.
Last but not least: we need passioned marketers that understand what the business is about. One that knows where the business is going ….
End with : Agility & creativity might be more important than knowledge