The document describes Gateway to Marketing, a coaching program designed to help small and medium-sized businesses develop marketing skills and implement successful marketing plans. It aims to help businesses gain strategic marketing skills, write and implement marketing plans, and build a marketing toolbox. The program is led by specialist Martin Parry, who has 20 years of experience in marketing management. It teaches six principles to help businesses focus, develop value propositions, implement processes and systems, measure results, optimize technology, and run effective promotional campaigns. A case study shows the program helped one company double its leads and new business through overhauling its website and executing a strategic PR campaign.

1. Gateway to
Marketing

2. How we can help you?
It is estimated that 70 per cent of small to medium-sized
businesses say that a lack of sales and marketing is one of their
biggest barriers to growth.
We have developed Gateway to Marketing as a coaching
programme which has been specifically designed to help
businesses develop new skills and best practices in order to:
• Gain strategic marketing skills
• Write and implement a successful marketing plan
• Build capability with a marketing toolbox
Effective marketing is key to raising your company profile,
increasing customer awareness and boosting sales.
Meet our specialist
“There are some key things every business can do to ensure
success from their marketing activity, but many business owners
don’t have the knowledge or skills to promote their product and
services effectively. My background in successful marketing
means that I understand your challenges and, working with
you in your business means that I can offer practical advice and
techniques that make a real difference to your business.”
Martin Parry
Martin Parry is one of our skilled team of experts, offering
consultancy and coaching to businesses of all sizes. He is the
lead specialist for Gateway to Marketing.
He has 20 years’ experience in senior sales and marketing
management roles, and has cultivated a wealth of experience from
telecommunications and data, to construction and engineering.
Here’s how he can help you:

3. Who is our Marketing
programme aimed at?
The programme is designed to help
business owners develop and implement
sustainable marketing plans to promote
and implement growth.
If you have experienced any of the following;
• Disappointing sales performances
• Advertising doesn’t work
• Not enough leads for the sales team
• Not sure how to manage social media
...then we can help you.
Efficient, pro-active marketing goes hand-in-hand with sales
and growth and this course will give you the tools to push your
company forward.
Brandauer
Brandauer is one of the largest contract
presswork and stampings companies
in Europe, manufacturing precision metal
components for customers around
the world.
The company offers a complete range of
services required for the supply of pressed
metal components: from prototyping, design
and in-house tool production through to
high-quality manufacturing and logistics.
Case Study
“We wanted to expand our client base so turned to marketing
experts to target new markets and develop our digital activity.
This has been a fantastic success, with the website completely
overhauled, new sub-brands created and a strategic PR
campaign executed. The results have been emphatic, with 25%
of our enquiries now taken from the internet alone, coupled
with conversion rates being tripled, resulting in £250,000 of new
business that could turn into a lot more going forward.”
“The support has really helped to push the Brandauer brand
on a national and international stage and helped us to punch
above our weight when competing with larger rivals.”
Rowan Crozier, CEO
Here’s what they had to say about Gateway to Marketing:

4. What will you learn?
The programme is centred around six
guiding principles that can help steer
your business to success.
They are:
• Focus and Alignment
• Develop and deliver the value proposition
• Process and Systems
• Measure and Manage
• Optimising Technology
• Effective delivery of promotional campaigns
Once these systems are in place, you will quickly see how
they can help your company grow, generate sales leads and
produce results.
Business Growth Unlimited
Contact us to speak to a specialist today!
Telephone: +44 (0) 1902 838321
Email: info@bgu.uk.com
Business Growth Unlimited is a business
consultancy dedicated to the support and
development of businesses in all sectors.
We offer business owners and directors a one-stop shop of
practical guidance and accredited training which is backed by
software and productivity tools to help you steer your business
onto the next level.
Our highly-experienced team of specialists has one goal, to
increase your bottom line, and they will help you develop the
knowledge and skills to achieve this.
We don’t just help to solve the problems you have now, we give
you the skills and tools you need to sustain your company’s
growth into the future.

5. Business Growth Unlimited
Business Solutions Centre
Wolverhampton Science Park
Glaisher Drive
Wolverhampton
WV10 9RT
T +44 (0)1902 838321
E info@bgu.uk.com
W businessgrowthunlimited.com