Details of the training courses run by The Burns Unit tlc. We run both face to face courses or via 90 min Zoom sessions for the advertising and marketing community
Top Pillars | Pitching Skills by Essam Nazzal Top Pillars
https://toppillars.com
What you will learn
you will learn how to develop a better presentation skill-set, focusing on body language, delivery, confidence and communication skills. we will help you improve your public speaking and pitching skills. The training includes effective presentation techniques to allow you to present professionally and with confidence.
Throughout the training, we will giving you lots of useful ideas, tips, and techniques along the way to keep enhancing and improving on your delivery.
Top Pillars | Sales Workshop by Riad ThaljiTop Pillars
https://toppillars.com
Learn about:
Understanding Sales Process
Difference Between Sales and Marketing
Sales Teams/Units
Salesperson Jobs and Roles
Salesperson Skills
What Motivates the Customer
Setting Sales Strategy
Salesforce Motivation
Salesforce Control
Computerizing Sales
An Introduction to Hiring for The Modern CSMTim White
Customer Success Managers are a unique breed: They need to have the right combination of technical ability and customer-facing experience to manage demos and implementations with customer feedback. In this eBook, you'll learn who they are, what they do, and what you should pay them. Also included is an in-depth interview with New Relic on how they built their Dream Team of CSMs.
Top Pillars | Pitching Skills by Essam Nazzal Top Pillars
https://toppillars.com
What you will learn
you will learn how to develop a better presentation skill-set, focusing on body language, delivery, confidence and communication skills. we will help you improve your public speaking and pitching skills. The training includes effective presentation techniques to allow you to present professionally and with confidence.
Throughout the training, we will giving you lots of useful ideas, tips, and techniques along the way to keep enhancing and improving on your delivery.
Top Pillars | Sales Workshop by Riad ThaljiTop Pillars
https://toppillars.com
Learn about:
Understanding Sales Process
Difference Between Sales and Marketing
Sales Teams/Units
Salesperson Jobs and Roles
Salesperson Skills
What Motivates the Customer
Setting Sales Strategy
Salesforce Motivation
Salesforce Control
Computerizing Sales
An Introduction to Hiring for The Modern CSMTim White
Customer Success Managers are a unique breed: They need to have the right combination of technical ability and customer-facing experience to manage demos and implementations with customer feedback. In this eBook, you'll learn who they are, what they do, and what you should pay them. Also included is an in-depth interview with New Relic on how they built their Dream Team of CSMs.
Four phases to reinterpret a growth business for stability and future sustainability. Planning in eight functional areas including brand, mindset, organization, capital management, revenue, succession and exit. An engagement collateral piece designed to create collaborative relationships external to sales. A strategic presentation giving an alternative perspective to raging noise making hard to hear what founder, CEOs need for viable decisions in critical times.
So you want to start a social enterprise?Pilotlight
As the funding climate for charities becomes increasingly challenging, many are seeing social enterprise as a way of diversifying their income streams to create a sustainable business model. However, with failure rates for new businesses in the private sector running at nearly 50% in the first five years, how can charities give their ideas the best chance of converting to ventures that deliver?
At Pilotlight we bring teams of business leaders, our Pilotlighters, together with charities and social businesses to give them the strategic support they need to become more efficient, effective and sustainable. We asked some of our Pilotlighters who have built their own businesses, to share the questions that they think every organisation should ask before starting a social enterprise. They’ve also provided the answers that we hope will help you think through and start to plan your new venture.
Q1: Why set up a new business?
Q2: Who are our customers and what are they looking for?
Q3: What do we want the business to look and feel like in a few years time?
Q4: Will we have the cash available to fund what we need, when we need it?
Q5: What might go wrong and how could we respond?
Q6: Do we have the capability to deliver the social enterprise effectively?
Q7: How do we build the right team to plan and launch it?
Q8: How will we build customer awareness and demand for our offering?
Q9: How do we make sure that our current employees and volunteers don't see the social enterprise as a threat to what they do or what the charity does?
Q10: How do we know if we’re making progress?
Q11: We have never attempted anything quite on this scale, how do we set ourselves up for success?
Q12: What kind of partnerships will help us succeed?
Other things to consider
A real brand dives deep into the soul with a BOLD & POLISHED experience that communicates, “I’m worth it.”
This success is founded on sound BUSINESS strategies. It’s the head and heart of marketing to the common.
It’s what sets us apart.
WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.
The Ultimate Guide to Professional Development for Marketing & PRThe Muse
Are you a marketer or PR professional who wants to be even better at your job? Or, just wondering what it takes to have a great career in the marketing world?
Look no further.
The Muse asked some of the best marketing and PR professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
Four phases to reinterpret a growth business for stability and future sustainability. Planning in eight functional areas including brand, mindset, organization, capital management, revenue, succession and exit. An engagement collateral piece designed to create collaborative relationships external to sales. A strategic presentation giving an alternative perspective to raging noise making hard to hear what founder, CEOs need for viable decisions in critical times.
So you want to start a social enterprise?Pilotlight
As the funding climate for charities becomes increasingly challenging, many are seeing social enterprise as a way of diversifying their income streams to create a sustainable business model. However, with failure rates for new businesses in the private sector running at nearly 50% in the first five years, how can charities give their ideas the best chance of converting to ventures that deliver?
At Pilotlight we bring teams of business leaders, our Pilotlighters, together with charities and social businesses to give them the strategic support they need to become more efficient, effective and sustainable. We asked some of our Pilotlighters who have built their own businesses, to share the questions that they think every organisation should ask before starting a social enterprise. They’ve also provided the answers that we hope will help you think through and start to plan your new venture.
Q1: Why set up a new business?
Q2: Who are our customers and what are they looking for?
Q3: What do we want the business to look and feel like in a few years time?
Q4: Will we have the cash available to fund what we need, when we need it?
Q5: What might go wrong and how could we respond?
Q6: Do we have the capability to deliver the social enterprise effectively?
Q7: How do we build the right team to plan and launch it?
Q8: How will we build customer awareness and demand for our offering?
Q9: How do we make sure that our current employees and volunteers don't see the social enterprise as a threat to what they do or what the charity does?
Q10: How do we know if we’re making progress?
Q11: We have never attempted anything quite on this scale, how do we set ourselves up for success?
Q12: What kind of partnerships will help us succeed?
Other things to consider
A real brand dives deep into the soul with a BOLD & POLISHED experience that communicates, “I’m worth it.”
This success is founded on sound BUSINESS strategies. It’s the head and heart of marketing to the common.
It’s what sets us apart.
WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.
The Ultimate Guide to Professional Development for Marketing & PRThe Muse
Are you a marketer or PR professional who wants to be even better at your job? Or, just wondering what it takes to have a great career in the marketing world?
Look no further.
The Muse asked some of the best marketing and PR professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
Business owners generally go into business because they are passionate about what they do, not because they are passionate about running a business. Yet in today’s economic climate, it is even more important to understand how to effectively manage the business in order to survive.
The Business Growth Masterclass series is designed for smaller businesses. Its cost effective masterclasses give you the chance to understand how a business works and how to grow your business by working smarter, not harder. It’s like getting the practical bits from an MBA at a fraction of the cost.
At Singapore Online Training , we believe that every individual has the potential and capacity to excel in life and contribute positively to their organisation’s growth.
Education is a lifelong process and with the right skills and competencies, coupled with proven methods of communication for information retention and ability to apply in areas of work, every individual has the opportunity to pursue their goals.
With a better workforce, World progresses!
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
How to define yourself to your target audience and not let the market to define you. High Net Worth clients want to hear that you understand their needs, goals and aspirations before they allow you over their walls.
S.S.B International Marketing & Management Consultancy is brain child of our founder
Mr. GAJADI ARVIND KUMAR, who has tremendous experience of more than 14 years of Sales, Marketing &
Business Development. Has done (M.B.A) ASMA Institute of Business Management from Bangalore Amongst
his job experience his major contribution comes from Renowned marketing company of India, He has more
than 14 years of experience as Marketing Consultant in guiding MSME & SME businesses in Mumbai &
Maharashtra, so far we have helped more than 30 clients with turnover of less than 1 cr. & maximum of 100
cr. The growth attended between 40% to 1000% within 1-5 yrs. of span.
He has attended 6 SMART CONFERENCES held by Eureka Forbes Ltd., consecutive for 6 years., Mumbai,
wherein he Has participated along with 50 delegates who has first time visited Canton Fair at Guangzhou,
China to study marketing trend of Republic of China. Visited Dubai for GLOBAL MAHARASHTRA BUSINESS
FORUM (GM BF) of DUBAI to study Opportunities in GCC countries.
The new eLearning program for the Marcoms industry. Advertising agencies, Marketing Depts and Media companies. Written by leading UK practitioners, The Burns Unit tlc and an award winning eLearning business. Visit www.randhp.com
Outside In - Innovation and Insights Consultancy CredentialsMat Shore
At outside InTM we believe passionately that you can teach the core language and skills of disciplined insight and value proposition creation to commercial teams and R&D folks alike. Glowing testimonials from a roster of global clients suggest that we are able to build competency in even the most complex markets and organisations.
Unlike other training consultancies we don’t teach anything else but value proposition creation,so we are the experts. Watch our video to find out exactly what we cover.
https://www.youtube.com/watch?v=WVcBcwnO1cQ
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
1. Welcome to The Burns Unit tlc
Training for Communication Agencies
and Marketing Departments
2. Paul spent many very successful years at Saatchi & Saatchi. He became
their Training Director and first Director of Knowledge Practices, sitting
on the main Management Board of the Agency.
In 2009 Paul founded The Burns Unit tlc, created to act as a ‘Spark’ to
help all types of agency and marketers ignite a greater creative
ambition.
We have a simple belief. If we strive to understand clients’ businesses
better and keep an insatiable curiosity about what makes them tick, we
will write the best and most inspiring briefs. We will then create brilliant
creative, media and technology ideas that the whole team will embrace.
This will build clients’ brands, businesses and reputations.
Relationships between agencies and clients will become stronger and
more highly valued.
This virtuous circle will never happen by chance. It needs to be
nurtured and individuals’ passion for creativity and knowledge ignited.
The Burns Unit tlc aims to achieve this for everyone we do business
with.
Transform your ‘Talent Assets’ into a formidable, brilliant and
inspirational driving force. Ignite a spark and get in touch.
Welcome to The Burns Unit tlc
3. 1. How to be the best Account Handler in your
Agency
2. Create opportunities by understanding clients’
business
3. Making Creative Briefs..brief & Creative
Briefings..creative
4. Selling Creative work without the ‘big sell’
5. Planning for suits. An injection of strategic
thinking
6. Storytelling and making complex arguments
buyable
7. Life’s a pitch…Spend less time winning more
pitches
8. Leadership and inspiring your team
9. Negotiation Skills. Beyond ‘win win’
10. How to facilitate brilliant workshops
11. Train the Trainer
12. Inspiring great work and better value from your
agency
The Burns Unit tlc can also facilitate a bespoke Bootcamp for
agencies who want to to grow existing business by 20%
All our courses can be run in a half day, a full day or over two
days.
We also run breakfast programmes consisting of a selection of
six 90 minute courses run over 6-12 weeks.
12 Inspiring courses
4. What is it? Account Handlers are a positive and
competitive lot by nature. But the transition from lively
pup to ‘Top Dog’ often seems a difficult and
frustrating process.
The problem is that ‘on the job training’ is only
as good as ‘that particular job’. This course
provides an ideal opportunity to really focus
on what makes a great ‘Suit’ GREAT.
A huge chest of great ‘war stories’ and a
collection of nothing other than tried and
trusted methods of the art of Account
Handling.
Who is it for? Account Handlers with
1-2 years experience.
Objectives: The key objective is for every delegate
to walk away from this course with actionable skills
and a renewed sense of confidence, optimism and a real
view of the bigger picture in addition to the importance
of the tiniest detail.
1. How to be the best Account Handler
in your Agency
2. Create opportunities by understanding
clients’ business
What is it? Only by our people fully understanding
our client’s business and asking the right questions,
rather than answering the wrong ones, can we
hope to create initiatives to build our client’s
businesses, brands and reputations and put
client’s business back on top of the agenda.
Who is it for? Account Handlers and Junior
Planners with 2-5 years experience. People
who are brilliant at execution and may
well have a good rapport with clients
but are struggling to go beyond a good
relationship and are becoming
frustrated that they are not seen by
clients as true business partners.
Objectives: To give delegates
confidence in asking more questions and
the confidence in the power of curiosity. To appreciate
why clients love nothing more than an agency really
caring about their business. We want every delegate to
walk away with a vigour and mission to know more
about their client’s business.
5. 3. Making Creative Briefs..brief & Creative
Briefings..creative
4. Selling Creative work without the ‘big
sell’
What is it? Creative Briefs are the key instruction to a
creative team. The clearer and more unambiguous it
is, the more likely the creative work will be brilliant
and right first time. That’s why it’s critical we
understand how a great creative brief is written.
In this course we will explore the key parts of a
Creative Brief and how to write them in an
inspiring way. We will also look at how we brief
our creative partners as this can be as
important as the written brief itself.
Who is it for? Account Handlers, Junior
Planners and Brand Managers with 1-3 years
experience. People who are becoming frustrated
feel detached from the creative process.
Objectives: To enable delegates to write and
contribute to brilliant and inspiring Creative Briefs.
To recognise that better briefs and better briefing leads
to better relationships and better work.
What is it? Presenting Creative work and ideas to
clients is the culmination of hours and hours of hard
work. All this time can be wasted if the work is not
approved and you have to go back to the drawing
board.
This course is designed to ensure that you
give your ideas the very best chance to be
approved. It’s based on an assumption that
it’s never the case that ‘Great ideas sell
themselves’.
Who is it for? Creative Teams, Account Handlers
and Planners with 1-3 years experience.
Objectives: To give delegates confidence and a
solid foundation of actionable skills.
The key objective is for every delegate to walk away
from this course with a simple toolkit for structuring
their creative presentations and feel comfortable
dealing with difficult questions about the idea.
6. 5. Planning for suits. An injection of
strategic thinking
6. Storytelling and making complex
arguments buyable
What is it? In this course we will explore many key
planning tools that will demystify the dark art, long
words and odd diagrams that make up the world of
strategic brand planning.
Who is it for? Account Handlers,
J u n i o r P l a n n e r s a n d B r a n d
Managers with 2 -5 years
experience. People who are
becoming frustrated that they
are not seen by their clients or
in their Marketing teams as
true business partners.
O b j e c t i v e s : To e n c o u r a ge
engagement in more strategic brand
d e b a t e s b y h av i n g a b r o a d e r
understanding of some of the main strategic planning
tools.
To instil an appreciation and confidence to discuss
strategy, challenge assumptions, have a point of view
and constantly strive for simplicity over complexity.
What is it? Clients and Agencies often have to present
complex ideas. These may be creative ideas, strategic
and comms ideas or detailed data analysis. Often the
focus is lost and teams lose sight of the argument and
fail to present it in the most compelling
way.
This often results in missed
opportunities and Clients and
Agencies not being convinced of
each others points of view.
Who is it for? This course is
particularly helpful for those
in all types of Agency or
Marketing Dept who are
involved in h a v i n g t o c o n v i n c e
colleagues and Client/Agency partners of their
proposals and arguments.
Objectives: To instil in delegates the skills to be able to
utilise our unique, clear and simple methodology for
constructing an argument so that it’s clear to
understand and easy to ‘buy’ for all types of audience.
7. 7. Life’s a pitch…Spend less time winning
more pitches
8. Leadership and inspiring your team
What is it? Agencies are always pitching. New business
from existing clients and new business from new
clients. Working on a pitch can be exciting
and exhilarating. It can also be stressful,
time consuming and frustrating. This
course is designed to help any pitch team to
be more efficient, passionate and focused on the
pitch task.
Who is it for? Those involved and those
leading new business pitch teams. This course
is particularly helpful for senior to junior
Account Handlers. Also those who are involved
in having to convince existing and new clients
of why their agency and their team should win
the pitch.
Objectives: To instil in delegates some
simple tools to make a new business pitch
process as efficient as possible so less time is spent
running around in circles so that more time can be
spent on the thinking and how to win.
What is it? The phrase ‘some are born to lead and
others to follow’ suggests we are on a pre-destined
journey. In this course we’ll explore what
the qualities that can dramatically improve
any person’s ability to lead and inspire a
team.
The course is focused on the inter-personal
skills needed for the successful running of any
team.
Who is it for? Those who have cracked the
basics of managing the process of developing
ideas but are now finding it hard to manage
people and teams.
Objectives: To provide delegates, both senior and
those just starting out, with the skills and
insights into how to be a more effective leader of
people and teams. To embed a clearer sense of their
own leadership style as well as a greater confidence
to lead, inspire, and know when to ‘Let go’.
8. 9. Negotiation Skills. Beyond ‘win win’ 10. How to facilitate brilliant workshops
What is it? We spend all our time caught up in
negotiations, some of which are vitally important.
Manage these well and you and the business will be
better off.
This course is for those who manage critical
negotiations on behalf of their business; a
new agency contract, a media or
production price – through to non
financial negotiations such as strategy
and creative ideas.
Who is it for? Account Handlers and
those who have to undertake negotiations
on behalf of their agency.
Objectives: To instil an understanding and
confidence in the key skills of successful
negotiation. At the end of the course delegates will
be able to negotiate better agreements so that both
parties end up in a better position than they had both
anticipated.
What is it? We have all taken part in wonderful and
inspiring workshops and also workshops that are
frustrating and inconclusive. The success or
failure of a workshop can often come down to
the skills of the Facilitator.
But rarely does anybody provide any real
guidance on how to facilitate a great and
effective workshop.
Who is it for? This course is particularly
helpful for Account Handlers and
Planners who are keen to facilitate a
workshop but are nervous by the idea of
doing this in front of colleagues and
clients.
Objectives: By the end of the session we
want delegates to have a tool box of models and
templates to help them make the workshops they
facilitate more engaging, inspiring and results driven.
To get the best work and best value from both
internal and external workshops.
9. 11. Train the Trainer 12. Inspiring great work & better value
from your agency
What is it? Clients and Agencies who have either just
started working together or a new team is put in place
often come to loggerheads after the initial honeymoon
period.
This course is an exploration in to what
makes agencies consistently produce their
best work and deliver greater results.
Who is it for? This course is particularly
helpful for those in the Marketing
Department who have regular day to day
contact with their agencies..
Objectives: To instil in delegates the skills to
be able to create clear alignment between
themselves and their agencies. By the end
of the session we want delegates to feel
confident in expressing their points of view and
be able to deliver feedback in a more constructive and
positive way in order to get the best work and best
value from their agency relationships.
What is it? Not everyone is brilliant at everything. But
often the greatest expertise on a range of specialist
areas reside within the organisation. The
challenge is often to encourage those
individuals to unlock their treasure trove of
knowledge, anecdotes and war stories for
the benefit of the wider team. This course
is designed to encourage those
individuals to do just that.
Who is it for? This course is for those
people in the organisation who are great
at some aspects of the business and are
keen to run a training course to share
their knowledge and enthusiasm but are
daunted by the idea of running a formal or
informal training course.
Objectives: To give delegates the skills, and primarily
confidence to create and deliver a great training course
for their colleagues, or clients. To be able to turn their
unique knowledge and passion into a great learning
experience.
10. Bespoke Learning and Development plans and a
gateway to over 40 specialist trainers
Business
Skills
Craft
Skills
People
Skills
Tap into our ‘black book’ of tried and tested specialist
trainers
Paul was the Training Director at Saatchi & Saatchi, chaired the IPA
Trainers Forum for 4 years, commissioned to write the award
winning IPA Foundation Certificate eLearning course and an IPA Gold
CPD judge.
This gives The Burns Unit tlc an unrivalled network of expert
trainers, facilitators and coaches to tap into.
Our simple model
Stop your Training plan becoming a knee jerk
reaction to events.
The Burns Unit tlc award winning Learning and
Development model can be used for one office or
globally. It can be deployed for one team or the
whole organisation.
11. And an award winning eLearning offer
The Burns Unit tlc has created a new eLearning offering.
Rock and a Hard Place is made up of leading industry
experts and an award winning eLearning company.
We have created a series of ten one hour modules. You
choose how you use them. The modules will act as a
useful foundation for some and a timely reminder of key
principles for others.
The ten modules:
1. How to be the best Account Handler in your agency
2. Understanding your client’s business
3. Tools for strategic planning in a digital world
4. Making creative briefs brief and briefings creative
5. Judging ideas in the digital era
6. Making complex arguments buyable
7. The art and science of selling ideas
8. Negotiation skills: beyond win win
9. Leading people for peak performance
10. Techniques for idea generation
THE
AWARDS
LEARNING
2016 GOLD WINNER
START-UP LEARNING
PROVIDER OF THE YEAR
12. Why choose The Burns Unit tlc?
Paul has won five IPA Training awards, including two Gold,
one Silver and two Special Awards for Best Training Director
and Best Long Term Contribution to Training.
And because at The Burns Unit tlc…
We are a specialist training business that grew out of the
communication industry
We are commercially focused on training plans and workshops
that work
We are results-driven not Academic or Theory driven
We are believers in ruthless pragmatism and simplicity over
complexity
We are passionate believers in the power of people over process
And most importantly we strive to make our courses fun and
engaging and never dull and threatening
“What we learn to do we learn by doing”
Aristotle
13. What clients and delegates say about our courses
“A fantastic course, I benefited
greatly. I’ve used examples Paul
gave us on more than one occasion
to resolve client issues”
“Paul was inspiring, enlightening and
engaging”
“Paul, I’d also like to thank you very
much for today. I have to say, I was
amazed by people’s engagement.”
“Very informative. Excellent. Paul is
an experienced group leader who
listens and advises rather than just
talks at you”
If you had to describe this workshop
to your colleagues what three words
would you use?
“Must go, insightful, eye opening”
“Insightful, useful, fun”
“Important, refresher, amazing”
“Interesting, insightful, refreshing"
“Good learning, interesting, fantastic”
“Must do, must have”
“Insightful, relevant and positive”
“Inspiring, valuable and applicable”
14. You will be in good company working with
The Burns Unit tlc