This document provides case studies and guidance on using Facebook ads. It summarizes Victoria Gibson's work helping clients like James Wedmore and a juice detox company achieve their marketing goals through Facebook ads. Key tips include testing ad images, targeting specific interests, optimizing campaigns over time, and asking questions to identify objectives and audiences. Precise targeting and optimization are emphasized as critical to ad performance.

1. Facebook Ads
Case Studies
Victoria Gibson
Facebook Ads Specialist
Facebook Page: www.fb.com/adqueenpage
www.FBAdQueen.com

2. Why Facebook Ads?
User Control
- You create the ad and control
the budget and the targeting
Superior Targeting
- Built off the back of the
world’s largest social
network
Value
- Much cheaper than traditional media
- Starts an ongoing relationship
www.FBAdQueen.com

3. What Can They Do?
Engagement Awareness Traffic
Likes List Building

4. First Ask
• WHY do you want to advertise?
• WHAT do you want to advertise?
• WHO do you want to advertise to?
• WHAT action do you want them to take?
• HOW MUCH do you want to spend?

5. Case Study 1
James Wedmore, co-founder of Video Traffic Academy, teaches his students how to generate massive results
using simple little videos on YouTube. He's written books, created products and taught live from stage and through
hundrends of webinars. And even though he's done all while maintaining a “real life”, the best part is seeing hundreds of
his students take action on what he teaches and literally TRANSFORM their businesses and their lives.

6. Objectives
• Webinar Registrations
• List Building
• 10 Program Sales @ $97 each

7. Ad Executions
Only 3 Ads Per Campaign - Facebook Will Favor One
Split Test By Image First, Keeping Other Variables Constant
Include Clear Benefit and Call To Action
Targeted Social Media Marketers Via Precise Interest Targeting:
Social Media Today, Mari Smith, Social Media Examiner, Amy Porterfield
Demographics: US Males & Females 25-45

8. Results:
No. Of Imp/No. Of Clicks Cost Per 1000 Displays
No. Of Clicks
No. Of Times Ad Is Displayed
No. Of Likes
Amount Spent Avg. Cost Per Click
We Sent Clicks Off Facebook

9. Results:
• 4 Week Campaign
• ROI =1.44
• No previous advertising, only marketed via one-time launch
• No. Of Sales = 20
• List Increased by 559

10. Image Is Everything
• High Impact
• Relevant
• Faces
• Text Overlay
• Graphics

11. Case Study 2
Juice Detox Delivery
Based In Australia
Online & Offline Business

12. Objectives
• Brand Awareness (Brand Less Than 1 Year Old With New Brick &
Mortar Store)
• Increase Page Likes
• Increase Detox Deliveries

13. Ad Executions
Combination of Social Ads (Sponsored Stories & Page Posts) &
Traditional Ads
Contests were also used
Targeted Women’s Lifestyle Brands Including Magazines and
Workout Wear
Women 25-50 In Sydney, Melbourne & Brisbane, Australia
Split Test Age Bands and Targeting
(Separated Lifestyle and Exercise Brands)

14. Results
2-Month Campaign Results
vs.
2-Week Campaign Results with “Sweet-Spot” Targeting

15. Results
• These results show the effectiveness of refining your targeting as you go
• Testing different target groups allowed us to find the optimal group (the “sweet-spot) and
this yielded much better results
• You can only improve your ads as you test and optimise, so you need to be prepared to
invest upfront in testing
• This 10 Week campaign has increased Likes by

16. What Should Your Ads Say?
• Ask A Question or Make Statement
• Include A Call To Action
• Focus On Benefits
• Connect To Target Audience

17. Where Do You Send Them?
• On Or Off Facebook
• Capture The Lead & The Like
• Use Video
• Sell By Webinar
• Make It Relevant To Ad Copy

18. Who To Target?
Go to www.facebook.com/advertising
Get granular
Power in
Keep your reach
Precise Targeting
under 200,000
Research your audience online
www.fbadqueen.com

19. How Much Will It Cost?
• Bid CPM?
• Use Advanced Bidding Mode
• Bid in Suggested Range
• Watch Impressions and Adjust Your Bid

20. Optimization
• Test Campaign Groups
• Refresh Ads
• Increase Bid To Get More Impressions
• Follow a Theme or Category for Precise Interests

21. Test Your Offer
• Not testing is the biggest single mistake people make
• Make several variations of each ad and test
• Pause under-performers
• Only put a couple of ads in each campaign
• Targeting and testing have the most influence on performance
• Performance = Value
www.FBAdQueen.com

22. Take Action Now
Want More Detailed Hands On
Support Or Campaign Services?
www.fbadqueen.com/mari
www.FBAdQueen.com