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Presented at the St Louis Online Marketing Meetup, St Louis Social Media Summit 2017
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Facebook Ads & Retargeting 101
1.
2.
Thank you for
attending! • Understanding Traffic Temperature • Finding Your Perfect Audience • Hooking That Audience • The Ad Matrix • Retargeting Pixel • Special Webinar Offer
3.
My Computer is
Getting Old
4.
I Want a
New One
5.
Need to Build
a Motherboard
6.
Gotta Build These
Components
7.
I need a
case to hold the parts
8.
I need a
hard drive
9.
I need a
hard drive
10.
I need one
of those labs
11.
Assembly is a
Breeze!
12.
Obviously Not
13.
14.
15.
T R A
F F I C
16.
17.
Traffic from Facebook
18.
Still Growing
19.
Organic Reach Disappeared
20.
Cost Effective
21.
Exceptional Targeting
22.
23.
24.
25.
Who are These
People?
26.
Defining Personas bit.ly/RCMpersonas
27.
Page Insights
28.
Engagement by Post
29.
What Else Do
They Like?
30.
How Can We
Get Their Attention?
31.
Create an Offer
They Can’t Refuse
32.
Blog Posts Social Media
updates Content Videos Podcasts Primary Research Case Studies Whitepapers
33.
Free/Paid Webinars Flash Sale Low
$ Offer Product Demo Book (Free or Paid) Free Trial Checklist
34.
Paid Webinars High Dollar
Offer Done for You Service Event
35.
Your Offer Must
Match Their Situation
36.
Building “Hooks” GIVE/HAVE FEEL KNOW STATUS SPEED
37.
Hooks Worksheet bit.ly/RCMhooks
38.
Hooks for each
Temperature
39.
Now What?
40.
The Ad Matrix
41.
Let’s Talk About
Facebook
42.
Facebook Business Manager business.facebook.com
43.
Signup business.facebook.com
44.
Logged In
45.
Ad Campaign Layout
46.
What’s Your Marketing
Objective?
47.
What’s Your Marketing
Objective?
48.
AdSets
49.
Facebook Targeting Capabilities
50.
More Specifically…
51.
Specify Your Audience
52.
Detailed Targeting
53.
Detailed Targeting
54.
Upcoming Anniversary?
55.
Farmer? Executive?
56.
Same House +6
Years? or Likely to Move?
57.
Pick Your Placements
58.
Pick Your Placements
59.
Set Your Budget
& Schedule
60.
The Ads
61.
Remember These?
62.
The Ad Matrix
63.
The Ad Matrix
64.
The Ad Matrix =+
65.
The Ad Matrix
66.
Plug it in
67.
Make Ads for
Each Hook
68.
Same Ad, One
Change
69.
Similar Names for
Easy Tracking
70.
Repeat for Each
Temperature Offer
71.
Custom Audiences
72.
The ‘Pixel’
73.
The ‘Pixel’
74.
The ‘Pixel’
75.
Pixel Your Site
WP Plugin
76.
You Need the
Data 180 DaysNow
77.
Expanding Reach with
Custom Audiences
78.
Website Visitors (Pixel)
79.
Targeting Changes
80.
Retargeting (Warm &
Hot)
81.
Website Visitors -
All
82.
Website Visitors –
Football Page Only
83.
Warm Ad to
Just Those Visitors
84.
The Pixel Teaches
Facebook
85.
Your Email List
(or phone or location)
86.
Lookalikes
87.
Budgets
88.
Ad Campaign Layout
89.
1 Campaign, 1
AdSet $5/day
90.
More Ideal Scenario $5/day
$5/day
91.
Lots of Moving
Parts
92.
New Targeted Traffic
at Your Fingertips
93.
Who Has Questions? will@redcanoemedia.com
94.
THANK YOU! 314-514-5SEO redcanoemedia.com/fb1
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