Unlocking the power of partner mktg cindy eager-hatch

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Unlocking the power of partner mktg cindy eager-hatch

  1. 1. Unlocking the Power of Partner and Referral Marketing Presented By: Cindy Eagar – Affiliate Manager, Infusionsoft Jordan Hatch – Lead Trainer, Infusionsoft
  2. 2. Overview <ul><li>Benefits of Growing through Partners </li></ul><ul><li>Creating a Program that Produces Results </li></ul><ul><li>Finding the Right Partners </li></ul><ul><li>Providing Effective Resources </li></ul><ul><li>Motivating Your Partners </li></ul><ul><li>Q & A </li></ul>
  3. 3. BENEFITS OF GROWING THROUGH PARTNERS
  4. 4. Why Partnerships? <ul><li>“ If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. </li></ul><ul><li>But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” </li></ul><ul><li>   </li></ul><ul><li>  - George Bernard Shaw </li></ul>
  5. 5. Benefits <ul><li>Extend your reach </li></ul><ul><li>Lower your Cost Per Acquisition </li></ul><ul><li>Increase conversions </li></ul><ul><li>Boost your brand </li></ul>
  6. 6. CREATING A PROGRAM THAT PRODUCES RESULTS
  7. 7. Define Your Objectives <ul><li>What do you want? </li></ul><ul><ul><li>More leads? </li></ul></ul><ul><ul><li>More qualified leads? </li></ul></ul><ul><ul><li>More sales? </li></ul></ul><ul><ul><li>More site traffic? </li></ul></ul><ul><ul><li>More buzz? </li></ul></ul>
  8. 8. Considerations <ul><li>Should I pay for leads or sales? </li></ul><ul><li>Should I pay a fixed amount or a percentage? </li></ul><ul><li>Should I pay one lump sum, multiple payments or recurring commission? </li></ul><ul><li>Should I credit affiliates immediately upon purchase or wait until I collect the cash from my customers? </li></ul><ul><li>Should I create a multi-level affiliate program? </li></ul>
  9. 9. FINDING THE RIGHT PARTNERS
  10. 10. Where to search <ul><li>Your current customer base </li></ul><ul><li>Complimentary businesses </li></ul><ul><li>Affiliate Networks </li></ul><ul><li>Online searches </li></ul><ul><li>Events </li></ul>
  11. 11. Bring Them Onboard <ul><li>Think “Win – Win” </li></ul><ul><li>Strong Communication & Clear Expectations </li></ul><ul><li>Quality vs. Quantity </li></ul><ul><li>Give a Warm Welcome and Facilitate Their Success </li></ul>
  12. 12. PROVIDING EFFECTIVE RESOURCES
  13. 13. Affiliate Resource Center <ul><li>Landing pages and links </li></ul><ul><ul><li>Use your top performing pages </li></ul></ul><ul><ul><li>Use the JavaScript we give you to set the cookie </li></ul></ul><ul><ul><li>DO NOT SEND THEM TO YOUR HOMEPAGE </li></ul></ul><ul><li>Banners </li></ul><ul><ul><li>Use standard sizes </li></ul></ul><ul><ul><ul><li>300x250 – Medium Rectangle </li></ul></ul></ul><ul><ul><ul><li>180x150 – Rectangle </li></ul></ul></ul><ul><ul><ul><li>468x60 – Full Banner </li></ul></ul></ul><ul><ul><ul><li>728x90 – Leaderboard </li></ul></ul></ul><ul><ul><ul><li>160x600 – Wide Skyscraper </li></ul></ul></ul><ul><li>Emails </li></ul><ul><ul><li>Have a few different “voices” </li></ul></ul><ul><ul><li>Make sure you are sending to a specific page and not the home page </li></ul></ul>
  14. 14. MOTIVATING YOUR PARTNERS
  15. 15. Incentives <ul><li>Contests & Prizes </li></ul><ul><ul><li>Twitter Contest </li></ul></ul><ul><ul><li>Banners </li></ul></ul><ul><ul><li>Special Events </li></ul></ul><ul><ul><li>Product Launches / Seasonal Products </li></ul></ul><ul><li>Progression Path </li></ul><ul><li>Give Ample Notice </li></ul>
  16. 16. Keep the Momentum <ul><li>Communicate </li></ul><ul><li>Increase Conversion Rates </li></ul><ul><li>Give Exclusive Creative or Special Offers </li></ul><ul><li>Share Success Tips </li></ul><ul><li>Provide training </li></ul><ul><li>Engagement Campaigns </li></ul><ul><li>Pay them Accurately and On Time </li></ul><ul><li>Say Thanks! </li></ul>
  17. 17. Q & A

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