BetterUp is a mobile-based coaching platform that provides personalized professional coaching to employees. Their mission is to help professionals pursue their lives with greater clarity, purpose, and passion. They have developed an evidence-based coaching approach and have a global network of over 1,200 certified coaches. The document provides information on an open Director of Coach Development role to help design and scale coach learning programs at BetterUp.

2. What is BetterUp?
BetterUp is a mobile-based human transformation platform that brings
personalized professional coaching to employees at all levels. We help
managers lead better, teams perform better, and employees thrive
personally and inspire professionally. Our mission is to help professionals
everywhere pursue their lives with greater clarity, purpose, and passion.
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3. The BetterUp product was developed by a team of leading behavioral
scientists, researchers, and technologists. We’re already transforming
the way companies approach talent development at high-performing
organizations like LinkedIn, Salesforce, Visa, Deloitte, and Logitech.
Imagine a coach in your pocket who is ready to tackle your professional
challenges with you. That’s BetterUp.
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Our 180 employees (and growing
every day) are located across the
US, headquartered in San
Francisco, and all have one goal: to
build a scalable, transformational,
and personalized experience that
works for everyone.

4. We are building the future of personal
transformation.
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5. We unlock human potential by bringing meaning
and purpose in the workplace.
5
America’s Loneliest
Workers, According to
Research
(7 min read) See what our
members have to
say
(3 min watch)
BetterUp Labs in
FastCompany
(6 min read)
Reimagining Work with
our CEO Alexi
Robichaux
(3 min read)

6. Who are our BetterUp Coaches?
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+ International Coaching
Federation certification
(PCC or MCC levels) with
1,000+ hours, or
+ At least 10 years of
leadership experience
+ Extensive learning
programs on our
empirical and
evidenced-based
coaching approach
+ Ongoing training on new
coaching methodologies
4.5out of 5, minimum
coachee rating
8%of applicants
accepted
+ Global network of over
1,200 coaches
+ Can provide coaching in
over 800 cities around
the world—in local
timezone, language and
cultural context
20+languages spoken
by coaches

7. 7
Playfulness
The best ideas come
from a happy heart.
Empathy
Innovation starts with
understanding.
Zest
Live with enthusiasm,
energy and personality.
Courage
Dare often and greatly.
Grit
Effort and perseverance
turn talent into results.
Craftsmanship
Our work ennobles us.
We work in alignment with our values.

8. We invest in our people and our culture.
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Read: Employee BenefitsLearn: Our approach to work

9. The Opportunity:
Director of Coach Development
BetterUp is looking for a Director of Coach Development to join our team to design and build
scalable coach learning programs. We are creating a new category, and we need a leader to
ensure our coaches are equipped to take on the challenge.
We are a team that deeply enjoys and respects the profession of coaching, and is totally
committed to bringing the benefits of coaching to as many people as possible. We aim to
impress ourselves as we work to convey important messages in the most effective manner
possible. As a team, we love to practice imagination as we look for ways to improve, which also
necessitates realistic project scoping and prioritization. We also strive to continually improve
collaboration with our internal partners (ie. engineering, coach operations) and amongst
ourselves. While our immediate “customer” is our coaches, we aim to support the needs of
and impress our organizational partners, and ultimately, we only view our work as successful
if our members benefit from it. And finally, we take our work very seriously, while trying not to
do the same with ourselves.
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10. > >
As the Director of Coach Development
at BetterUp, you will...
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● Define a clear and compelling strategy for Coach Development, ensuring it’s success from strategy to execution
● Hire, motivate, and develop a world-class team of coach trainers and content specialuists focused on improving the
effectiveness of BetterUp’s coach network
● Drive coach mastery of the core skills of a BetterUp Coach through various programs and interventions
● Create and deploy instructional resources to support BetterUp Coaches’ on-going learning and development
● Create and deliver assessments that ensure that coaches are competent in the core skills of a BetterUp Coach and
have pathways for ongoing development
● Create learning communities and programs to facilitate and incentivize the practice of core skills, including
peer-to-peer practice and mentor-coach practice
● Support BetterUp Coaches by partnering to triage escalations related to skill development and issues related to
professional practice
● Provide structured data around coaching effectiveness that can be fed into the overarching quality framework built by
the Coach Operational Quality team

11. 11
Meet your teammates.
Darrah Wolfe
Coach Development
-- Joined by 25 (and growing!) operators, engagement managers, and care associates in Network Operations --
Joshua Steinfeld
Coach Community
Julia Corcoran
Coach Development
Drew Brush
Coach Development

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Meet your support crew.
Adam Lavezzo
VP Operations
Jacinta Jimenez
Head of Coaching
Eddie Medina,
COO and Co-founder
Dr. Gabriella Rosen
Kellerman, M.D.,
Chief Innovation Officer
Chanel Fanaberia,
Director of Coach
Operations
Taku Noguchi
Director of Programs

13. Any Questions?
Reach out to
adam.lavezzo@betterup.co OR
gigi.saca@betterup.co
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