This document discusses how organizations can use mission, vision, and values statements to build a purpose-driven culture. It defines mission as the reason the organization exists, vision as its long-term goals, and values as the guiding principles for employee behavior. The document provides an example from The Predictive Index, outlining its mission to improve work and the world, vision to be the most used talent optimization platform, and values of teamwork, honesty, reliability, energy, action, drive, and scope. It recommends organizations assemble teams to draft these statements, get feedback, measure success, communicate the statements, and periodically re-evaluate them.

1. Using mission, vision, and values to
build a purpose-driven organization.

2. THE PREDICTIVE INDEX
Nail your strategy
Your strategy defines how you achieve
success. Your mission, vision, and values
are the catalyst for how you get there.

3. THE PREDICTIVE INDEX
Kyle
Rand
CEO

4. THE PREDICTIVE INDEX
Understand the role of mission,
vision, values
Mission gives you context for
what you need to build
Vision tells you the
infrastructure you need
Values represent the fuel in
your engine

5. THE PREDICTIVE INDEX
Understand how mission, vision
and values relate to each other
Mission
Why your business exists. It’s what universally drives your organization to make
progress. It highlights the impact your company is having on the world.
Vision
It’s what your organization aims to achieve over the long term. It sets a direction
and underscores the company’s purpose. Not necessarily time-boxed, your
vision statement will evolve as the future becomes the present.
Values
Your organization’s guiding lights, they are the core beliefs or ideas that show
your employees how to behave in service of your goals.

6. THE PREDICTIVE INDEX

7. THE PREDICTIVE INDEX
Kirk
Arnold
Entrepreneur

8. THE PREDICTIVE INDEX
Here’s how we did it at PI
Mission - Better work. Better world.
Vision - To be the world’s most used platform for connecting people
strategy to business strategy through the discipline of talent
optimization
Values - Teamwork, Honesty, Reliability, Energy, Action, Drive, Scope

9. THE PREDICTIVE INDEX
1. Assemble a team
2. Answer strategic questions
3. Draft your mission, vision, values
4. Share your draft and get feedback
from your people
5. Refine the draft
6. Finalize, publish
7. Iterate

10. THE PREDICTIVE INDEX
How do you maintain them?
Condition Iterate Re-evaluate

11. THE PREDICTIVE INDEX
Leah
Glaub
People
Champion

12. THE PREDICTIVE INDEX
Determine how to measure success
And what it looks like

13. THE PREDICTIVE INDEX
1. Make it public
2. Communicate always and often
3. Practice it
4. Celebrate adoption
5. Hold people accountable to it
6. Welcome feedback
7. Re-evaluate/iterate when needed