WHAT DOES DIRECTING MEAN?Directing refers to the process ofinstructing,guiding,counselling,motivating and leading people in theorganisation to achieve itsobjectives.
CHARACTERISTICS OF DIRECTINGTakes place at every level of the organisationContinuous ProcessFlows from top to bottomInitiates action
IMPORTANCE OF DIRECTINGInitiates actionIntegrates efforts of employeesGuides employeesFacilitates introduction of changeBrings stability
PRINCIPLES OF DIRECTING Maximum individual contribution: emphasisesthat directing techniques must help everyindividual to contribute to his maximum level. Harmony of objectives: Good directing shouldprovide harmony by convincing that employeerewards & efficiency go hand in hand. Unity of command: A person should receiveorders from 1 superior only. Adherence to thisprinciple ensures effective direction.
Managerial communication: Directing shouldconvey clear instructions to create totalunderstanding to subordinates. Appropriateness of direction technique: Aptdirecting techniques should be used whiledirecting the people based on subordinate needs. Use of informal organisation: A managershould realise that informal groups exist withinevery formal organisation. He should spot &make use of it for effective directing.
Leadership: Managers should exercisegood leadership as it can influence thesubordinates positively without causingdissatisfaction among them. Follow through: Giving order is notenough. Managers should follow it up byreviewing continuously whether orders arebeing implemented accordingly or anyproblems are being encountered.
ELEMENTS OF DIRECTON Supervision Motivation Leadership
SupervisionSupervision can be understood asthe process of guiding the effortsof employees & other resourcesto accomplish the desiredobjectives.
Importance of supervision Supervisor acts as a link b/w workers &management. Supervisor ensures performance of workaccording to the targets set. A good supervisor analyses the workperformed & gives feedback. Supervisor acts as a guide to the workers. Supervisor sorts out internal differences& helps in maintaining friendly relations.