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Directing
The heart of the Managerial Process
Prof. Preeti Bhaskar
Symbiosis Centre for Management
Studies, Noida
Chapter outline
• Meaning and Importance
• Elements of Direction
• Supervision-meaning and importance
• Motivation-meaning and importance of motivation
• Leadership- meaning, importance, qualities of a good
leader, Managerial Grid, Management v/s Leadership
• Communication-Formal and informal communication and
barriers to effective communication
• DIRECTING is said to be a process in which the
managers instruct, guide and oversee the
performance of the workers to achieve
predetermined goals.
• Directing is said to be the heart of management
process. Planning, organizing,
staffing have got no importance
if direction function does not
take place
"Activating deals with the steps a manager
takes to get sub-ordinates and others to
carry out plans“
- Newman and Warren.
Advantages of directing
• Initiates actions to get the desired results in an organization.
• Attempts to get maximum out of employees by identifying
their capabilities.
• Essential to keep the elements like
supervision, motivation, leadership and communication
effective.
• Ensures that every employee work for organizational goals.
• Coping up with the changes in the organization is possible
through effective direction.
• Stability and balance can be achieved through directing.
Models for Directing
Behavioral
Model
Autocratic
Model
Custodial
Model
Supportive
Model
Collegial
model
Management
Model
Traditional
Model
Human
Relation
Model
Human
resource
Model
Elements of Direction
Supervision
Motivation
Leadership
Communication
Supervision
“Supervision is the function of
assuring that the work is being
done as per plan and instruction”
Davis
Role of Supervisor
As a Planner
As a Manager
As a Guide and Leader
As a Mediator
As an Inspector
As a Counselor
Functions of a Supervisor
Planning and Organizing
Provision of working conditions
Leadership and Guidance
Motivation
Controlling
Linking Pin
Grievance Handling
Reporting
Introducing new work methods
Enforcing Discipline
Leadership
What is a Leader?
• A Leader is someone in authority to lead
others to accomplish a goal(s).
• A leader needs to be able to motivate
others to accomplish a goal(s) while at the
same time encourage others to work
toward their own professional goals.
What is leadership?
Leading people
Influencing people
Commanding people
Guiding people
Leadership is influencing people to follow in the
achievement of specialized goal
Koontz and O’ Donnell
Leadership is the activity of influencing people to strive
willingly for group objectives
George R Terry
What skills do leaders need?
•Determining values
and priorities
•Identifying cognitive style
•Assessing attitude toward change
•Coping with stressors
•Managing time
•Delegating
•Using the rational approach
•Using the creative approach
•Fostering innovation in others
Personal
SkillsManaging
stress
Solving
Problems
creatively
Developing
Self-
awareness
Gaining power
and influences
Communication
supportively
Management
Conflict
Motivating
others
Interpersonal
Skills
•Gaining power
•Exercise influence
•Empowering others
•Coaching
•Counseling
•Listening
•Identifying causes
•Selecting appropriate
strategies
•Resolving confrontations
• Diagnosing poor
performance
• Creating a motivating
environment
• Rewarding accomplishment
Managers vs. Leaders
Managers
• Focus on things
• Do things right
• Plan
• Organize
• Direct
• Control
• Follows the rules
Leaders
• Focus on people
• Do the right things
• Inspire
• Influence
• Motivate
• Build
• Shape entities
Common Activities
• Planning
• Organizing
• Directing
• Controlling
Planning
Manager
• Planning
• Budgeting
• Sets targets
• Establishes
detailed steps
• Allocates
resources
Leader
• Devises strategy
• Sets direction
• Creates vision
Organizing
Manager
• Creates structure
• Job descriptions
• Staffing
• Hierarchy
• Delegates
• Training
Leader
• Gets people on
board for strategy
• Communication
• Networks
Directing Work
Manager
• Solves problems
• Negotiates
• Brings to
consensus
Leader
• Empowers
people
• Cheerleader
Controlling
Manager
• Implements
control systems
• Performance
measures
• Identifies
variances
• Fixes variances
Leader
• Motivate
• Inspire
• Gives sense of
accomplishment
Autocratic
Democratic
Free rein
Styles of
Leadership
Autocratic leader
A
B
C
D
E
F
Democratic leader
A
B
C
D
E
F
LAISSEZ Fair Style
A
E
CF
G
B
C
LEADER

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Unit 6 directing

Editor's Notes

  1. As a Planner - A supervisor has to plan the daily work schedules in the factory. At the same time he has to divide the work to various workers according to their abilities.As a Manager - It is righty said that a supervisor is a part of the management team of an enterprise. He is, in fact, an operative manager.As a Guide and Leader - A factory supervisor leads the workers by guiding them the way of perform their daily tasks. In fact, he plays a role of an inspirer by telling them.As a Mediator - A Supervisor is called a linking pin between management and workers. He is the spokesperson of management as well as worker.As an Inspector - An important role of supervisor is to enforce discipline in the factory. For this, the work includes checking progress of work against the time schedule, recording the work performances at regular intervals and reporting the deviations if any from those. He can also frame rules and regulations which have to be followed by workers during their work.As a Counselor - A supervisor plays the role of a counselor to the worker’s problem. He has to perform this role in order to build good relations and co-operation from workers. This can be done not only by listening to the grievances but also handling the grievances and satisfying the workers.