2. Ajaz Ahmed
Founder and Chairman of AKQA
Research:
• Seek authenticity collaboratively
Production:
• Let that authenticity be the spring board of
experimentation which leads to unique solutions
“Always go too far. If you go too far we can
bring it back if we need to. Don’t go far
enough and we’ll always be disappointed.”
• Authenticity in solutions lead to genuine resonance
Elizabeth Taurisani
Ques%on
Authen%city
Honesty
Findings
3. Ron Shaich
Founder, Chairman and Co-CEO of Panera Bread
Research:
• A good question is better than a good answer
• Ask what others are doing successfully
AND unsuccessfully to lead yourself to
better solutions
Production:
• Stay rigid in your vision, yet flexible in execution
Elizabeth Taurisani
Ques%on
Authen%city
Honesty
Findings
4. Andy Palmer
Co-Founder of Petri Entertainment, Film & TV Director, Producer & Editor
Research:
• Dissect a problem to its core & have an honest
conversation with the audience about it
Production:
• Communicate in extremes grounded
in truth. Extremes grab attention, the truth
makes it identifiable
“The audience needs to believe in the
reality of what you are communicating
in order to believe in it & support it.”
Elizabeth Taurisani
Ques%on
Authen%city
Honesty
Findings
5. Methodology Findings
Research:
• Finding authenticity is a collaborative process
• Acquire unique solutions with questions
• Communicate a problem at its core, openly
Production:
• Explore the facts & let the exploration go farther
than it needs to go
• Keep goals rigid, allow execution flexibility
• Extremes grab attention, truth is identifiable
Elizabeth Taurisani
Ques%on
Authen%city
Honesty
Findings
