The art of start

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Entrepreneurship:the art of start a new firm

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  • The art of start

    1. 1. Guy Kawasaki Managing Director Garage Technology Ventures
    2. 2. 1. Make meaning
    3. 3. • Increase the quality of life
    4. 4. • Increase the quality of life• Right a wrong
    5. 5. • Increase the quality of life• Right a wrong• Prevent the end of something good
    6. 6. 2. Make mantra
    7. 7. “The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.”
    8. 8. • Wendy’s “Healthy fast food”
    9. 9. • Wendy’s “Healthy fast food”• FedEx “Peace of mind”
    10. 10. • Wendy’s “Healthy fast food”• FedEx “Peace of mind”• Nike “Authentic athletic performance”
    11. 11. • Wendy’s “Healthy fast food”• FedEx “Peace of mind”• Nike “Authentic athletic performance”• Mary Kay “Enriching women’s lives”
    12. 12. “We exist to professionally build long- term high-impact sources so that we may endeavor to synergistically leverage existing effective deliverables to stay competitive in tomorrow’s world.” Dilbert Mission Statement Generator
    13. 13. 3. Get going
    14. 14. • Think different
    15. 15. • Think different• Polarize people
    16. 16. • Think different• Polarize people• Find a few soul mates
    17. 17. 4. Define a business model
    18. 18. • Be specific
    19. 19. • Be specific• Keep it simple
    20. 20. • Be specific• Keep it simple• Ask women
    21. 21. 5. Weave a MAT (milestones, assumptions, tasks)
    22. 22. • Milestone “Finish design”
    23. 23. • Milestone “Finish design”• Assumption “Sales calls/day”
    24. 24. • Milestone “Finish design”• Assumption “Sales calls/day”• Task “Rent an office”
    25. 25. 6. Niche thyself
    26. 26. Ability toprovideuniqueproduct orservice Value to customer
    27. 27. Ability toprovideuniqueproduct orservice Price Value to customer
    28. 28. StupidAbility toprovideuniqueproduct orservice Price Value to customer
    29. 29. StupidAbility toprovideuniqueproduct orservice Dotcom Price Value to customer
    30. 30. Stupid XAbility toprovideuniqueproduct orservice Dotcom Price Value to customer
    31. 31. 7. Follow the 10/20/30 rule
    32. 32. 10 slides Title Marketing and sales Problem Competition Solution Team Business model Projections Underlying magic Status and timeline
    33. 33. 20 minutes
    34. 34. 30 point font This is 20 points This is 14 points This is 12 points and what you’re using now
    35. 35. 8. Hire infected people
    36. 36. • Ignore the irrelevant
    37. 37. • Ignore the irrelevant• Hire better than yourself
    38. 38. • Ignore the irrelevant• Hire better than yourself• Apply the shopping center test
    39. 39. 9. Lower the barriers to adoption
    40. 40. • Flatten the learning curve
    41. 41. • Flatten the learning curve• Don’t ask people to do something that you wouldn’t
    42. 42. • Flatten the learning curve• Don’t ask people to do something that you wouldn’t• Embrace your evangelists
    43. 43. 10. Seed the clouds
    44. 44. • Let a hundred flowers blossom
    45. 45. • Let a hundred flowers blossom• Enable test drives
    46. 46. • Let a hundred flowers blossom• Enable test drives• Find the influencers
    47. 47. 11. Be a mensch
    48. 48. • Help people who cannot help you
    49. 49. • Help people who cannot help you• Do the right thing, the right way
    50. 50. • Help people who cannot help you• Do the right thing, the right way• Pay back society
    51. 51. Photo by Sim Kok ChweeThe Art of Emailing For copies, send an email to: guy@garage.com Stock photos from iStockphoto.com
    52. 52. Question and Answer

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