Slides of Direct marketing

2. It is a form of non-store retailing in which the marketer
use non-personal media to introduce products to
consumers and consumers purchase the product without
visiting a store. The contact take place through the help
of radio, telephone, regular e-mail, mail, etc.

3.  It helps to build relationships with new customers.
 It helps in testing the appeal of your product or
service.
 It tell you which marketing approaches reach your
target market.
 It helps in providing customers with compelling
content they can share with potential customers.
 It helps in increasing the shares.

4. 1. In-home retailing
2. Mail-order
marketing
3. Catalog marketing
4. Telemarketing
5. Television
marketing
6. Kisok marketing
7. Direct selling
8. E-mail marketing